Forrester eCommerce

FEBRUARY 12, 2020

I’ve recently returned from Beet.TV’s latest BeetRetreat and I’m feeling…Optimistic? Pessimistic? Ambivalent? Ambivalent – I’ll go with ambivalent. There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns.

Consumer 308

Consumer Customer Marketing 308

Advertisement

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce