Tue.Jul 09, 2019

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The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier affiliate link in a Buzzfeed article. That site accounts for 32,000 visits a month, so its a pretty vital part of their content strategy. Another 15% comes from Buzzfeed, that’s promoting Glossier via an affiliate deal. Next, are email and display, each picking up 1.5% of the traffic.

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Product Feed Optimization: Essential Details Brands Need to Know

ROI Revolution

Even if you already know all about product feeds, there may be some optimization techniques tucked in this article that you don’t know about. But if you’re just getting started in the ecommerce realm or have colleagues who work with product feeds a lot, you may want to glean a better understanding. What Are Product Feeds?