Forrester eCommerce
MAY 10, 2023
With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.
Retail TouchPoints
MAY 10, 2023
The United Food and Commercial Workers International Union (UFCW) has officially announced that delegates representing 1.3 million of its members unanimously voted to officially oppose mergers, including the proposed $24.6 billion deal between Kroger and Albertsons. The vote was made on the grounds that such mergers “pose a threat to essential workers, their families, and the communities they serve.
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Forrester eCommerce
MAY 10, 2023
B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.
Retail TouchPoints
MAY 10, 2023
The senior management team of Franchise Group , led by the company’s CEO Brian Kahn along with a consortium of financial partners that includes B. Riley Financial and Irradiant Partners, have agreed to acquire approximately 64% of the company’s stock that the management group does not currently own in a transaction that will take the company private.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
MAY 10, 2023
The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution.
Retail TouchPoints
MAY 10, 2023
For consumer-packaged goods (CPG) brands wanting to lead their category at major retailers, it’s critical to be strategic and adaptable with a logistics strategy. While many brands try to shave pennies off transactional transportation costs, that won’t drive long-term success in retail locations. CPG brands that DO find success are proactive and utilize technology to increase order visibility and analyze performance data.
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Retail TouchPoints
MAY 10, 2023
Tempur Sealy International will acquire Mattress Firm Group in a $4 billion cash and stock transaction, creating a company with a global footprint of approximately 3,000 stores, 30 ecommerce platforms, 71 manufacturing facilities and four R&D facilities, serving customers in more than 100 countries. The acquisition will be funded by approximately $2.7 billion in cash and $1.3 billion in stock and is projected to close in the second half of 2024.
Forrester eCommerce
MAY 10, 2023
Your organization’s brand matters — a lot — but marketing often fails to demonstrate how your brand contributes to revenue and growth. Frankly, it’s difficult to measure: Translating awareness, perception, and preference into solid metrics that excite and reassure other areas of the organization about marketing’s activity is challenging.
Retail TouchPoints
MAY 10, 2023
Shoppers are cutting back in the aggregate as they brace themselves for economic headwinds, so the conventional wisdom is that unnecessary “splurge” purchases are on hold. But Deloitte’s For Consumers, Splurges Aren’t Just Lipstick report found that 77% of global consumers say they made a splurge purchase in the last month, with an even higher number ( 81% ) in the U.S.
Forrester eCommerce
MAY 10, 2023
Mergers and acquisitions (M&A), plus corporate venture capital (CVC), are shifting toward acquiring tech capabilities that give access to new markets.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omnisend
MAY 10, 2023
Reading Time: 12 minutes One of the biggest myths you’ve probably come across is that email marketing automation is expensive and time-consuming. The reality is, email marketing automation is only expensive and time-consuming if you’re using the wrong tool for your business. The right email marketing software will have features that can help you save time, such as customizable templates and pre-built workflows.
Store Growers
MAY 10, 2023
Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc.
Omnisend
MAY 10, 2023
Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy. Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. Emails can take multiple forms, such as promotional, transactional, survey, newsletter, or nurture campaigns. At the same time, emails can also get overwhelming for customers.
SheerID
MAY 10, 2023
Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
CPC Strategy
MAY 10, 2023
After decades of cable and satellite providers dominating the television market, streaming television has become the new norm, with cord-cutters forecasted to outnumber cord-nevers this year. And many of the same things that make streaming content so appealing to viewers carry over into the advantages of streaming advertising for brands and services.
RetailDive
MAY 10, 2023
A WARN Notice indicates that people will be let go by June 23 from the discount retailer’s Chesapeake, Virginia, headquarters.
Wiser
MAY 10, 2023
Do you work at an eCommerce brand and are looking for ways to keep your product page content compliant across all eCommerce sellers? Keeping up with frequent product updates is complex and time-consuming. It requires coordinated efforts between stakeholders and constant tracking of any changes that are made. To help manage content compliance throughout the life cycle of a product page, we’ve outlined some strategies and tips that can make it easier to stay on top of things!
RetailDive
MAY 10, 2023
Wade Miquelon retired as of Monday. Two executives will lead in the interim while the board searches for a permanent replacement.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omnisend
MAY 10, 2023
Reading Time: 12 minutes One of the biggest myths you’ve probably come across is that email marketing automation is expensive and time-consuming. The reality is, email marketing automation is only expensive and time-consuming if you’re using the wrong tool for your business. The right email marketing software will have features that can help you save time, such as customizable templates and pre-built workflows.
GetElastic
MAY 10, 2023
Enabling Centralized, Multi-Store Commerce Management With Ease & Speed Elastic Path is thrilled to announce our newest capability, Organization Management. This capability empowers businesses to easily manage their environment across multiple, unique stores, streamlining operations and reducing costs. With Organizations, businesses can create and manage multiple commerce stores across different business models (franchises, distributor/ supplier networks, etc.), brands, or any other entity i
SheerID
MAY 10, 2023
Brands need to focus on providing long-term value with the data they gather. Here are three ways marketers can put this principle into practice.
RetailDive
MAY 10, 2023
Co-founder Tim Brown has taken on the chief innovation officer role as the direct-to-consumer brand reported a drop in its Q1 net revenue.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
eCommerce CEO
MAY 10, 2023
The battle of Shopify POS vs Lightspeed POS can be complex. When you’re choosing a new point of sale system, both of these tools have.
RetailDive
MAY 10, 2023
The now-bankrupt home goods retailer hired the merchant who led the development of billion-dollar store brands at Target. What went wrong?
iVend
MAY 10, 2023
In today’s world, there is a growing focus on sustainability in retail, and more and more companies incorporating sustainability principles into the very core of their operations. They are setting standards for Environmental, Social and Governance (ESG) in retail performance. ESG top companies are taking this a step further and formalising their commitment to sustainability in retail with Triple Bottom Line (TBL) reporting – this means that when reporting on their business to stakeholders, they
RetailDive
MAY 10, 2023
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Omnisend
MAY 10, 2023
Reading Time: 9 minutes Like many marketers, do you believe email marketing is expensive and its costs can run into thousands of dollars? What if we told you that you can get started with email marketing for free? That’s right. With Omnisend, you can design, send, and manage your email campaigns for free. However, if you have been on the lookout for email marketing apps, you may have also come across Shopify Email.
RetailDive
MAY 10, 2023
The home goods retailer expects to generate up to $677 million in net proceeds from the offering, which is set to close on Friday.
Digital Doughnut
MAY 10, 2023
If you're looking for a way to take your business to the next level, custom web development may be the answer. By creating a website that is specifically tailored to your needs, you can improve your visibility online, increase your sales, and boost your bottom line. Professional web developers can help you design and build a website that will help you achieve your business goals.
RetailDive
MAY 10, 2023
The secondhand apparel site plans to reach a measure of profitability by Q4, but some analysts warn its growth plans could risk that.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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