Thu.Jun 15, 2023

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AI And B2B Marketing — Three Opportunities And Challenges To Ponder

Forrester eCommerce

For those of us old enough to remember “The Jetsons” — or those of us young enough to consider the science-fantasy series from the ’60s as “retro cool” — it was always fun to watch George Jetson spend his workday pushing the single red button on his computer.

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Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’

Retail TouchPoints

I don’t usually write stories in the first person, but I was inspired by Johnny Earle, Founder of Johnny Cupcakes — a “bakery” that doesn’t sell real food — to bend the rules of journalism just a bit. One of the big takeaways from his keynote at the 2023 Retail Innovation Conference & Expo in Chicago was about the importance of thinking outside the box as a way to stand out from the crowd: “Don’t just check boxes; create new boxes to check.

B2C 298
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Change Management In Digital Transformation: There’s No Tunnel, There’s No Light

Forrester eCommerce

Change resistance can derail be best transformation roadmap. Read this blog to learn about the most common mistakes to avoid.

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RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

Retail TouchPoints

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. This axiom is just as applicable to a modern metaverse-centered push as it is to an old-fashioned email campaign. It comes down to understanding and making the most of the medium, which Coach has taken to heart in its approach to digital innovation. “I dedicated my life making substantive experiences for people using whatever tools are available,” sai

Marketing 310
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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468: Ecommerce Is Changing And This Is The BIGGEST Opportunity For 2023 – Family First Friday

My Wife Quit Her Job

Welcome to another Family First Friday in honor of my Wall Street Journal bestselling book, the Family First Entrepreneur. In this episode, I’ll highlight and explain the latest developments in the e-commerce industry and how they’re shaping the future of shopping. What You’ll Learn 2023 Ecommerce Trends The Rise Of Social Ecommerce The Year Of Artificial Intelligence (AI) Other Resources And Books Order My Book And Get $690 In Bonuses The post 468: Ecommerce Is Changing And Th

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Stitch Fix Names Macy’s and Walmart Vet to CEO Role

Retail TouchPoints

Stitch Fix has named former Macy’s Chief Customer and Digital Officer Matt Baer to the role of CEO and a member of the Board of Directors, effective June 26, 2023. Founder, interim CEO and Executive Chairperson of the Board Katrina Lake will work closely with Baer as he transitions into the role, then will continue on in her role as Executive Chairperson.

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RICE23: Netflix Insights Exec — ‘The Heart of Innovation is Understanding Humans’

Retail TouchPoints

Netflix has always been data-obsessed, long before that was seen as a must-have for any organization. And that focus on having a granular understanding of its customers and their behaviors has helped Netflix reshape an entire industry. According to Nikkia Reveillac, Netflix ’s Director of Consumer Insights, it’s something that any company can do with the right approach and focus.

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Shift Into High Gear: Unlocking Insights To Outpace Your Rivals

Forrester eCommerce

Read about the four categories of insights that portfolio marketers should consider when aiming to advance business outcomes, drive customer experiences, and support their organization’s growth strategy.

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GoBolt Helps Retailers Optimize Last Mile and Inventory

Retail TouchPoints

GoBolt ’s Merchant Portal is a web-based app with a suite of features designed to enable retailers to manage their orders, inventory and shipments more effectively so they can stay on top of their fulfillment and delivery operations and make better informed decisions. The solution aims to give retailers the ability to monitor orders in real time across all stages of the fulfillment process, with the goal of making it easy for customer support teams to answer shopper questions about shipment prog

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The Era Of Flash Is Now

Forrester eCommerce

Storage is a fundamental element of enterprise compute. Everyone’s data must go somewhere. Up until recently, mechanical spinning disk has been the default storage media for very large data needs. Flash media has steadily eaten away at the hard-disk footprint in the data center, however. Originally, flash attacked performance-oriented workloads.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners

Retail TouchPoints

Retail TouchPoints has unveiled the winners of the third annual Brand Experience Awards. The winners were announced during an awards ceremony during the Retail Innovation Conference & Expo at McCormick Place in Chicago, bring executives across the retail realm together to celebrate their successes. The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store desig

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Going to the Ecommerce Growth Show by CommerceNext? See you there!

Fastr

Allison Vernerey, Zmags VP of Product Management, to Participate in CommerceNext’s Roundtable Discussion Series We are very excited to announce that Allison Vernerey, Zmags' VP of Product Management, will be participating in a roundtable discussion at CommerceNext’s Ecommerce Growth Show , June 20-21, at the New York Hilton Midtown (1335 6th Avenue) in New York City.

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How AI Search Pushes the Commercial Web to its Edge

GetElastic

Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links? In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph.

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The Impact of New GS1 Germany Compliance Requirements | Salsify

Salsify

German sales revenue hit 631.9 billion euros in 2022, according to Statista , making it an excellent revenue source and future opportunity for brands worldwide.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Best 10 Etsy Apps for Shopify: Top Options in 2023

Ecommerce Platforms

Looking for the best Etsy apps for Shopify? We’ve scoured the Shopify app marketplace to bring you this list of the most effective and popular solutions for connecting your Shopify website with the Etsy ecosystem. With the tools below, you’ll be able to rapidly list your products on the Etsy marketplace, unlocking new sales options and revenue. All of the following apps have been approved by the Shopify app marketplace team, which means they should work seamlessly with your store, without slowin

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Google introduces generative AI virtual try-on tool

RetailDive

Starting with women’s tops, the feature allows shoppers to see how certain products would look on a model of their choice.

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Top 10 Ebay Apps for Shopify in 2023

Ecommerce Platforms

The best Ebay apps for Shopify help entrepreneurs take the omnichannel sales strategy to the next level. With these simple tools, you can synchronize orders, inventory, and fulfillment data between your Shopify store and one of the world’s largest online marketplaces. We scoured the Shopify app marketplace to find the most popular, well-rated, and effective solutions for connecting Ebay and Shopify available to business leaders today.

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Shoe company Rockport files for bankruptcy for second time in 5 years

RetailDive

The company says high overhead costs and weakened demand for its core products due to the COVID-19 pandemic contributed to an untenable financial situation.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Best POS Apps for Shopify in 2023

Ecommerce Platforms

The best POS apps for Shopify are valuable tools for omnichannel retailers. The top Shopify POS apps allow you to synchronize your ecommerce store with the point of sale tools you use in the physical world, such as cash registers and checkout systems. With the right solution, you can monitor and manage orders, inventory, credit card payments, and more both in-store, and online, in one convenient place.

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10 WooCommerce abandoned cart plugins [free and paid]

Omnisend

Reading Time: 8 minutes Do you think that your visitors who abandon their carts have no intention of making a purchase? Well, you’re wrong. It’s true that sometimes people change their minds or were casually browsing with no intention of buying. In a lot of cases though, people are interested in buying but leave, perhaps because of a long checkout process or something else simply came up.

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How to Migrate to Shopify in 14 Easy Steps (2023)

Ecommerce Platforms

If you’d like to migrate to Shopify, you’re in the right place. For the most part, it’s a wise choice to migrate your online store to Shopify, assuming you know the right steps. The goal is to cut down on as much manual work as possible, but also ensure that every aspect of your previous site gets transferred over to Shopify. Having said that, you should know that any site migration to Shopify (whether it’s from Bigcommerce, WooCommerce/WordPress, Wix, or Squarespace) mainly focuses on transferr

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The Demise of the Third-Party Cookie – The Beginning of the End for Digital Marketing, or the End of the Beginning?

Digital Doughnut

Will the ‘cookiepocalypse’ be a blessing or a curse for digital marketing? According to a new report from London Research, marketers typically expect the effects to be positive.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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HEB San Antonio Opens Biggest Store Ever

RetailWire

At 182,000 square-feet, the new H-E-B Plus is the largest store operated by the chain. HEB San Antonio is a Plus is Twice the Size of Previous Location The new location for the HEB San Antonio Plus! supermarket is located at: 9238 N.

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Google Algorithm Updates: History & Latest Changes

ROI Revolution

With constantly changing technology, shopping behavior changes, and evolving customer needs, it is no surprise that Google continues to update its search algorithms. Google algorithm updates are vital for marketers and business owners to stay up-to-date and be found online. With over ten confirmed algorithm updates in 2022 and 2023 alone, it can be difficult to keep track of all the changes.

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DressX launches Roblox collection with YouTuber Mackenzie Turner

RetailDive

The three-piece collection was made with Roblox's layered clothing tech, which fits all avatar body types.

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Apple Battersea Highlights Sustainable Innovation

365 Retail

Apple has unveiled its highly anticipated Apple Battersea store, nestled within the iconic Battersea Power Station. Beyond its reputation as a hub for cutting-edge Apple products and exceptional customer service, this innovative store stands out for its commitment to sustainable design, merging technology with environmentally conscious principles. Drawing attention to its eco-friendly ethos, Apple Battersea showcases a range of sustainable design elements that set it apart.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Walmart suppliers reach 75% of emissions goal

RetailDive

Project Gigaton aims to reduce the retailer's indirect climate footprint and so far has helped cut or avoid 750 million metric tons of carbon emissions.

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InEmail product carousel transforms traditional emails into frictionless shopping experiences

Liveintent

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email. InEmail Carousel combines the LiveIntent Ad Decision Engine with a creative engine to render the creatives in the carousel.

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8 questions with Momofuku CEO Marguerite Zabar Mariscal

RetailDive

The executive discusses her rise from intern to CEO of the popular restaurant group and, more recently, the company’s expanding CPG business.

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InEmail product carousel for Gmail transforms traditional emails into frictionless shopping experiences

Liveintent

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email. InEmail Carousel works with Gmail’s Promotion Tab and combines the LiveIntent Ad Decision Engine and the Google creative engine to render the creatives in the carousel.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.