What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
Retail TouchPoints
NOVEMBER 24, 2023
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. This means brands will need to be more strategic when it comes to their ecommerce initiatives and potentially explore new ways to meet their end-of-yea
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