Retail TouchPoints
AUGUST 15, 2023
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the mission of the brand and the personality or “tone of voice.” The visual identity is just the superficial visual representation of all that — it’s one part of a business’ branding.
Salsify
AUGUST 15, 2023
The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.
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Digital Doughnut
AUGUST 15, 2023
You will never be able to build relationships with one-click engagements alone. They can be a part of your toolkit but, they should be the tiniest tool in your box and should ideally be used as part of a progressive engagement strategy.
Korona
AUGUST 15, 2023
Social retail involves leveraging online communities to drive brand awareness and sales. Learn what is social retail and how to use it.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
AUGUST 15, 2023
In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019.
Retail TouchPoints
AUGUST 15, 2023
Michaels is marking a half century in operation with an updated brand identity and tagline, “Everything to Create Anything.” The new brand strategy is designed to spotlight the many kinds of creativity represented in the craft retailer’s assortment, using bold colors, playful fonts and highly textured macro imagery while keeping the same iconic red logo.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
AUGUST 15, 2023
Rise Dispensaries , a cannabis retail chain owned by Green Thumb Industries Inc. , has revitalized its brand identify and refreshed retail stores across 14 markets. The new branding, developed in partnership with design firms Turner Duckworth and Brand Bureau , aims to better establish Rise’s awareness and positioning in the U.S. — especially as cannabis enters the mainstream.
Forrester eCommerce
AUGUST 15, 2023
Clari's acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.
Retail TouchPoints
AUGUST 15, 2023
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels” Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel. The supermodels will grace a campaign for the brand’s newest collection of bras, panties and lingerie. Dubbed “The Icon,” the collection aims to “celebrate the shape of you,” in a continuation of VS&Co’s push to reinvent itself in the image of DTC brands like Parade , Adore Me and ThirdLove with a
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
AUGUST 15, 2023
Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. But leaders are increasingly reframing this journey and looking at it more as a circular loop. After all, the goal is to get your customers to buy from you over and over again, right? That’s why brands and retailers are looking at the post-purchase experience as a new way for them to differentiate.
Fabric
AUGUST 15, 2023
Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. Additionally, there’s one potent omnichannel fulfillment approach that retailers are rapidly adopting as well: buy online, pickup in-store.
Retail TouchPoints
AUGUST 15, 2023
PayPal Holdings has named long-time Intuit executive Alex Chriss as its new President and CEO, effective Sept. 27, 2023. The appointment follows a search process conducted over the past several months with the mandate to find a next-generation leader with extensive global payments, product and technology experience capable of driving growth across the PayPal platform.
Fastr
AUGUST 15, 2023
In this short video tutorial , you'll get a look at the quick and painless functionality of FASTR Frontend 's Brand Guidelines. This feature is especially helpful for organizing assets and updating your site to match special, seasonal, or holiday themes and campaigns.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
AUGUST 15, 2023
Prime Visa and Amazon Visa cardmembers can now make equal monthly payments for items they purchase on tens of thousands of participating online retail sites when they use Amazon Pay. Consumers will be able to split payments across six or 12 months at 0% APR on purchases of $50 or more. Eligible Prime Visa and Amazon Visa cardmembers will now be able to check out and pay over time, the same way they do with buy now, pay later (BNPL) services, in only a few steps using the Amazon Pay button.
Algopix
AUGUST 15, 2023
As the world of e-commerce continues to grow at an unprecedented pace, Amazon remains at the forefront of this revolution. The platform has empowered countless individuals to become entrepreneurs, selling their products to a global audience with relative ease. However, the convenience of online selling comes with its fair share of challenges, especially when it comes to managing taxes.
Retail TouchPoints
AUGUST 15, 2023
Women-owned intimates company Ariela & Associates International (AAi) has agreed to acquire DTC disrupter Parade. Parade will join the other brands in AAi’s portfolio, which includes Fruit of the Loom (master licensee for bras), affordable intimates brand Smart&Sexy and plus-size intimates brand Curvy Couture. Financial details of the deal were not disclosed.
RetailDive
AUGUST 15, 2023
The DTC intimates brand has expanded its product categories over the past several months and will operate as a division of Ariela & Associates International.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
AUGUST 15, 2023
In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans.
RetailDive
AUGUST 15, 2023
The e-commerce giant, which continues to combat fake reviews, is introducing the tech so shoppers can quickly see common product themes.
RetailWire
AUGUST 15, 2023
Redditors in Los Angeles are collaborating to create a list of restaurants in the city that impose additional fees on diners’ checks. The Google Sheets document contains over 200 entries, highlighting various extra charges such as service fees, card fees, and administrative fees. While some fees are optional, others are mandatory, and many restaurants explain.
RetailDive
AUGUST 15, 2023
Although sales of big-ticket items are down, the retailer is expanding its offering in the hand tools, kitchen and bath sectors.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Dynamic Action
AUGUST 15, 2023
Summary Retail returns and costs for businesses to process returns are increasing. High return rates lead to increased costs, decreased profits, and damaged reputations for retailers. The National Retail Federation reported $816 billion in lost sales for U.S. retailers in 2022 due to returns, emphasizing the need for effective returns management. Return rates are notably higher for online purchases, especially within the fashion sector, with rates reaching 30% to 40%.
RetailDive
AUGUST 15, 2023
Co-founder Amanda Zuckerman discusses how the brand is leveraging feedback from its community of ambassadors and customers.
Prisync
AUGUST 15, 2023
There is no denying the potential of e-commerce as a rival and subsequent successor of conventional business methods.
RetailDive
AUGUST 15, 2023
Stuart Landesberg will exit the chief executive role Wednesday, being succeeded by former Zulily and Shopbop CEO Jeff Yurcisin.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ChannelAdvisor
AUGUST 15, 2023
CommerceHub Sells ChannelAdvisor’s Shoppable Media and Brand Analytics Product Lines to MikMak; Acquisition Fuels MikMak’s Global Expansion and Commerce Intelligence Innovation CommerceHub and MikMak create strategic partnership to expand MikMak’s market access across CommerceHub’s global commerce network MikMak , the global software company that helps the world’s leading brands grow commerce-first, and CommerceHub , one of the world’s largest commerce networks trusted by more than 40,000 of the
RetailDive
AUGUST 15, 2023
The brand’s direct-to-consumer channel increased 54.7% year over year to 163.5 million Swiss francs during the quarter.
365 Retail
AUGUST 15, 2023
Marks & Spencer has today (Tuesday 15 August) officially opened its latest new store on Liverpool ONE’s South John Street. The new store covers 70,000 sq ft of trading space and offers local shoppers a fresh market-style Foodhall, stylish and spacious new Clothing, Home & Beauty departments, and the first ever, new-look M&S Coffee Shop. Following a significant investment in the city’s local economy, the new M&S Liverpool ONE store is part of the retailer’s plans to invest c. £480
RetailDive
AUGUST 15, 2023
Harvey Kanter will stay with the company as its president and chief executive through August 2026.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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