Is Retail Media the New Walled Garden and is that a Bad Thing?
Retail TouchPoints
MAY 16, 2023
With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby rabbits. This is actually a healthy development. These walled gardens don’t necessarily carry the baggage of the big original ones, and even when they do, it’s a net positive to the broader marketing ecosystem.
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