Thu.Dec 07, 2023

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Product Photography Tips and Tricks | Salsify

Salsify

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their decisions.

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Your Guide to eTail West 2024 in Palm Springs, CA: Event Tips & Tricks

Groove

What Do I Need To Know About Etail West 2024? Are you in the eCommerce industry? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is a four-day conference taking place in Palm Springs, California from February 26th through February 29th, 2024 - although the final day is reserved for retailers only.

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Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023

Forrester eCommerce

The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q4 2023 is now live! When Odysseus left Ithaca and sailed to fight in the Trojan War, he had no idea how the gods would impact his journey – or that it would take him over 20 years to return home.

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Coldwater Creek Acquires Soft Surroundings, Adopts New Returns Solution

Retail TouchPoints

Coldwater Creek has completed its purchase of Soft Surroundings , a women’s clothing and accessories retailer that filed for bankruptcy protection in September 2023. The newly combined retailer has selected the Chief Returns Officer solution from Newmine , which has a predictive analytics functionality that will help the retailer quickly analyze and take corrective actions on why customers return merchandise. “Returns are a major focus for our brands,” said David Walde, CEO at Coldwater Cr

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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A Divine Presentation

Forrester eCommerce

Having good, if not great, presentation skills is another important arrow in the modern CISO’s influence quiver. Let’s be honest, security can at times be a dry and dull topic even for practitioners, so finding good ways to capture people’s attention is invaluable.

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Claire’s Expands to Mexico, Debuts Branded Body Care Products

Retail TouchPoints

Claire’s has opened a 1,227-square-foot flagship store in Mexico City’s Plaza Satélite that showcases the jewelry and accessories retailer’s reimagined look and feel, including the updated visual identify for PIERCED by Claire’s. The retailer will operate the store in partnership with retail services company Exalta. Additionally, Claire’s has introduced C•Body, an exclusive line of body care products and accessories targeting “Gen Zalpha” that are created with quality vegan ingredients like shea

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As Shein and Temu Continue to Grow, Wish Turns to 3rd-Party Logistics as Survival Tactic

Retail TouchPoints

ContextLogic , the parent company of discount shopping app Wish , has launched a new third-party logistics service for non-Wish merchants called WishPost Smart Parcel. Wish’s goal for what it’s calling its new logistics-as-a-service (LaaS) product is to help merchants that don’t sell on Wish tap into the infrastructure the company has built for its own marketplace, enabling efficient shipping from Chinese manufacturers to points around the world.

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What is Instacart? How it Works for Shoppers & Stores

CPC Strategy

“How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on what exactly someone is really asking. Many people asking that question are actually wondering what exactly Instacart is, and/or how they can go about placing an order. So let’s start there.

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Sika Health Debuts New Marketplace Dedicated to HSA, FSA Purchases

Retail TouchPoints

Sika Health — a payment solution that enables ecommerce merchants to accept Health Spending Account (HSA) and Flexible Spending Account (FSA) payments — has launched a new marketplace where consumers can shop directly for HSA- and FSA-eligible products. Consumers as well as brands and retailers often struggle with an “awareness gap” when it comes to understanding what products are HSA/FSA eligible and how HSA/FSA funds can be spent, due to the complex and sometimes confusing payment processes as

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Goldsmiths Showroom Unveils Upscale Relocation in Trafford Centre

365 Retail

Goldsmiths has unveiled its newly relocated showroom in Trafford Centre, marking a significant expansion and upgrade of its retail space. This move situates the showroom prominently on the ground floor, making it more accessible to the shopping centre’s visitors. The highlight of the relocation is the largest Rolex room in the Goldsmiths Group, a space dedicated to showcasing the esteemed Rolex collection.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What Google Tells Us about Each Search Query

Practical eCommerce

The search result page for any query provides signals for optimizing for that term. The post What Google Tells Us about Each Search Query appeared first on Practical Ecommerce.

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The Future of Digital Marketing: Emerging Trends to Watch in 2024

Digital Doughnut

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by technological breakthroughs, changing consumer dynamics, and innovative strategies. In this exploration of emerging trends, we delve into the key facets that are set to redefine the landscape of digital marketing in the years ahead.

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Google Ads Tactics for 2024

Practical eCommerce

Google Ads is already incorporating AI into its interface. More changes are coming, including the elimination of third-party cookies. The post Google Ads Tactics for 2024 appeared first on Practical Ecommerce.

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Apparel retailers dominate prime corridor leasing: report

RetailDive

Athleisure brands in particular are leading the way this year, with Lululemon and Vuori opening stores in popular shopping districts.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Role of CRO Tools in Optimizing Loyalty Programs

Smile.io

Once a loyalty program is launched, the work is far from over. It's imperative to continuously refine the program to ensure that you're maximizing the return on your invested time and resources. A loyalty program should not be viewed as a static entity but rather as a dynamic element that evolves to meet the changing needs and desires of your clients.

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Pinterest Opens First Pop-Up Store To Showcase Vision for 2024 Trends 

RetailWire

Pinterest is opening its first-ever pop-up store in New York City to mark the release of its 2024 trend predictions.

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Hundreds of new stores help push Dollar General sales up 2.4%

RetailDive

But the discount retailer is cutting back its expansion plans for next year as it aims to turn its business around.

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Meta’s AI-Powered Image Generator ‘Imagine’ Trained on Facebook & IG

RetailWire

Meta made headlines with the launch of its free standalone AI-powered image generation website known as "Imagine with Meta AI.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Chewy names new CFO

RetailDive

The DTC pet supplies retailer has been looking for someone to fill the role on a permanent basis after Mario Marte stepped down from the role in July.

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Woman Sentenced to Fast-Food Work for Chipotle Employee Attack

RetailWire

A woman has found herself on the receiving end of an unusual sentence after she was found guilty of assaulting a Chipotle worker.

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Big Lots creates new executive role to lead closeout sourcing

RetailDive

In the position, Seth Marks will focus on “procuring outstanding products at exceptional values through unique closeout opportunities,” the retailer said.

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McDonald’s Officially Unveils New Spinoff Brand, CosMc’s

RetailWire

McDonald's is set to open its new spinoff brand, CosMc's, in Bolingbrook, Illinois, this week.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What’s Linear TV? Is it Still Relevant to Advertisers in 2024?

CPC Strategy

In the ever-evolving world of media and entertainment, the term “linear TV” may sound like a recent addition to our vocabulary, but the concept has actually been around a lot longer than you might think. In fact, each time you turn on the TV to watch your broadcast show of choice, you’re watching linear TV.

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Peloton chief marketing officer resigns

RetailDive

Leslie Berland became the fitness company's marketing chief in January, but is departing at the end of the year to join Verizon's C-suite.

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SEO Signals from SERPs

Practical eCommerce

The search result page for any query provides signals for optimizing for that term. The post SEO Signals from SERPs appeared first on Practical Ecommerce.

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FTC Wants To Block Microsoft-Activision Merger

RetailWire

If it was up to the FTC, the Microsoft-Activision merger would never manifest.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Cash use rises for first time in a decade, says BRC

TalkingRetail

The use of cash by UK shoppers rose for the first time in 10 years in 2022, according to the British Retail Consortium’s annual payments survey.

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Navigating Uncertainty: How Retail Intelligence Improves Your Pricing and Promotional Strategy

Dynamic Action

Summary Retail executives are planning to prioritize sales growth in 2024, focusing on pricing and promotions. AI-driven retail intelligence aids quick access to market data for competitive pricing strategies. Adapting pricing dynamically with customer-centric strategies is vital for profitability. Retail intelligence platforms empower informed promotional decisions, leveraging key market insights.

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GameStop sales slide 9% but loss narrows

RetailDive

The video game retailer this week gave CEO Ryan Cohen authority to manage the company's investment portfolio in public and private markets.

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An American Doughnut Invasion of Krispy Kreme Into France

RetailWire

Krispy Kreme has landed in France and seems to be enjoying a sweet victory.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.