Thu.Dec 14, 2023

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Best ecommerce apps for your online store

Omnisend

Reading Time: 8 minutes There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses. The reality? Incorporating the right apps can revolutionize your online store. Irrespective of the size or stage of your business, the best ecommerce tools can help with the following: Optimize store performance Enhance customer experience Streamline operations Boost sales Success requires a strategic combination of to

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GenAI’s World-Changing Power Is Putting Knowledge To Work

Forrester eCommerce

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.

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NRF Launches Retail Sustainability Center

Retail TouchPoints

The National Retail Federation (NRF) has introduced the Center for Retail Sustainability , designed to help retailers generate economic value while also creating benefits for the environment, communities and societies. Initial efforts will focus on leveraging consumer insights around sustainability products and practices, and improving supply chain traceability.

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Change Management Is The Sweet Spot For Tech Adoption: A Tale of Two ERPs

Forrester eCommerce

It was the best of times; it was the worst of times… Company A and Company B are both implementing new ERP systems. On paper, these companies, and the ERP solutions they are implementing, are the same.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Redefining the Post-Checkout Moment to Build Shopper Loyalty

Retail TouchPoints

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Yet what most retailers don’t realize is how significant the opportunity is in the post-purchase experience, and consumers and retail leaders have quite a different view of this part of the shopping journey.

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Three Key Findings from The Forrester Wave: Sales Readiness Solutions, Q4 2023

Forrester eCommerce

The stakes are high for B2B buyer seller enablement. As enterprise buyers tighten their budgets, the competency of B2B sellers is more critical than ever before.

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Retailers Are Being Barraged With Cyberattacks This Holiday Season – Prepare!

Forrester eCommerce

Raise cyberattack awareness with your staff and prepare your incident response plans to prepare for cyberattacks this holiday season.

Retail 235
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Kroger Cooks Up Shopping Integration with GE Appliances

Retail TouchPoints

More than 150,000 owners of select GE Appliances can now view seasonal recipes on their oven’s and range’s LCD screen and then seamlessly shop for the ingredients from supermarket giant Kroger. Touchscreens on the appliances will showcase a rotating selection of recipes from Kroger and strategic CPG brands including King Arthur Baking. If a recipe inspires the consumer, they can click to view the ingredient list and cooking instructions; another click adds the necessary ingredients to their Krog

Consumer 245
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Design Lab Recap: Animation & Effects

Fastr

Are your digital experiences looking a little stale? Time to sprinkle some spice onto your static designs to demand attention, enhance your shopping experiences, and flex your brand's personality. Watch the full replay of our latest Design Lab for unique insights into animations and how to effectively apply them to your designs.

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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

It’s hard to break into the Christmas canon — just ask anyone who’s tried to come up with a song that will top Brenda Lee or Mariah Carey on the holiday charts. And yet The Elf on the Shelf has defied the odds and become not just a holiday hit, but an enduring tradition that is now shared by millions of families around the world. Image courtesy The Lumistella Company The success of the brand feels like something of a Christmas miracle to Co-founder and Co-CEO Christa Pitts, who launched the Elf

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Brand Loyalty 101 | Salsify

Salsify

Here’s why fostering brand loyalty among your customers is so important for your success, including some best practices to make it happen.

Customer 158
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Sally Beauty Rolls Out Free Virtual Hair Coloring Consultations

Retail TouchPoints

Sally Beauty has launched a new service offering free, on-demand digital hair coloring consultations with licensed professionals. The retailer piloted the Licensed Colorist OnDemand in two states in August and it’s now available in all 50 states. The digital service connects consumers one-on-one with certified licensed colorists, in real time, to address their hair color questions.

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Sephora to Open Third UK Store in Manchester’s Trafford Centre in Summer 2024

365 Retail

Sephora is gearing up to unveil its third store in the United Kingdom at the Trafford Centre in Manchester. This eagerly anticipated launch is scheduled for Summer 2024, following the remarkable success of the brand’s initial two outlets in London Westfield. The selection of Manchester for this significant expansion was driven by extensive customer feedback gathered through Sephora UK’s social media platforms.

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ICSC Research: New Store Openings Boost Online Sales 6.9%

Retail TouchPoints

New research from trade organization ICSC highlights the inextricable link between physical stores and online sales and the surprising fact that Gen Z are turning to physical retail at higher rates than their predecessors. The latest study shows that a new store opening boosts online sales in the trade area surrounding that store by an average of 6.9% in the immediate weeks following the opening; conversely, closing stores has an even greater negative impact on retailer performance, resulting

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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6 Boxing Day marketing tips to boost sales (+ Examples)

Omnisend

Reading Time: 8 minutes Do you avoid promotions for Boxing Day because you think consumers have had enough of the sales between Black Friday to Christmas? If so, think again! Boxing Day is a significant shopping event in many countries, and a traditional time for sales. So, if you own an ecommerce business, it’s essential that you start paying attention to Boxing Day marketing and start planning how to get your audience to notice your deals.

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Clean Up XML Sitemaps with Search Console

Practical eCommerce

Error-free sitemaps streamline Googlebot crawls, elevating indexation and assisting in understanding the structure. The post Clean Up XML Sitemaps with Search Console appeared first on Practical Ecommerce.

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Etsy to cut 11% of workforce

RetailDive

The online marketplace said reducing its headcount by 225 people, including its current chief marketing officer, will help maintain a sustainable cost structure.

Marketing 101
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New Jersey Mall Owner PREIT Faces Bankruptcy

RetailWire

Facing bankruptcy, PREIT, owner of multiple New Jersey malls, has proposed a reorganization plan in hopes of preventing the malls from closing.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Black Friday, Cyber Monday saw ‘lackluster’ consumer tech sales, report finds

RetailDive

Both unit and dollar sales declined year over year during Black Friday Week, and the average price of products was down during Cyber Monday Week.

Consumer 104
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Announcing FastSpring’s Exciting Partnership With DutchBasecamp!

FastSpring

FastSpring is thrilled to announce a strategic partnership with DutchBasecamp to help further our mission to empower software and SaaS companies to sell online, globally. DutchBasecamp specializes in helping startup founders with their international expansion via their 12-week Globaliser program, masterclasses, events, and much more. Their mission has led them to help more than 700 founders nurture their startups, become poised to disrupt industries, and drive positive change.

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. It’s not true. Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels.

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Coca-Cola, Sprite, and Fanta Recall: Here’s What to Know

RetailWire

The Coca-Cola Company has recalled soda cases distributed in Alabama, Mississippi, and Florida for "potential foreign materials.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Sephora announces 2024 Accelerate program cohort

RetailDive

The retailer is continuing to support emerging beauty brand founders with grants, access to industry leaders and an opportunity to sell in stores.

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Counterfeits of Anti-Obesity Medication & Weight Loss Drug Ozempic Reported

RetailWire

The anti-obesity medication & weight loss drug Ozempic is surpassing demand inciting bad market practice.

Marketing 105
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Macy’s, Anne Klein partner on NYC pop-up shop

RetailDive

The apparel brand, which has partnered with Macy’s in the past, will showcase items from its latest collection at the temporary store.

Apparel 95
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Apple Hits Sky-High Shares Amid Tech Stock Rally

RetailWire

Wednesday saw a record-breaking performance for Apple Inc. as its shares closed at an unparalleled high.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Farfetch gets Moody’s downgrade

RetailDive

The firm gave the luxury platform a rating of “poor standing” and “subject to very high credit risk” after the company canceled its Q3 earnings call.

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Bang & Olufsen Unveils New Flagship Store on London’s New Bond Street

365 Retail

Bang & Olufsen announces the grand opening of its new flagship store, situated on the prestigious New Bond Street in London. This latest addition to the city’s upscale retail landscape is not just a store, but a destination for audiophiles and luxury shoppers. The flagship also plans to host cultural events, such as live music and art exhibitions, fostering a creative community.

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Hanna Andersson appoints chief customer officer

RetailDive

Marking a new C-suite position for the children's apparel brand, Lisa Perlmutter joins after working at Brilliant Earth.

Apparel 93
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Retail Predictions for 2024: Navigating the Future of Shopping

IntelligenceNode

As we step into 2024, the retail industry is poised to witness transformative changes. These are shaped by evolving technology, stiff competition, and changing consumer preferences. To stay ahead of. The post Retail Predictions for 2024: Navigating the Future of Shopping appeared first on Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.