Fabric
OCTOBER 26, 2023
Venture capitalist Marc Andreessen famously once said that software is eating the world. But dig a little deeper, and you’ll find that APIs are what allow modern systems to talk to each other, exchange data, and share services. Therefore, increasingly sophisticated APIs are actually the driving force behind the rapid rise of data-driven applications.
Forrester eCommerce
OCTOBER 26, 2023
If a bipartisan group of Congresspeople succeeds, the White House’s Office of Management and Budget (OMB) will increase both the oversight and visibility of US government efforts to improve customer experience (CX).
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Retail TouchPoints
OCTOBER 26, 2023
Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called “Style is a Gift,” the campaign features rapper and recording artist Quavo alongside influencer, TV personality and entrepreneur India Love. The goal is to position True Religion as the ultimate gifting destination for apparel and accessories, especially among Gen Zers who are increasingly gravitating toward Y2K-nostalgia style.
Forrester eCommerce
OCTOBER 26, 2023
Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency?
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
OCTOBER 26, 2023
Photo courtesy Home Depot Home Depot is the self-proclaimed home of “the doers.” And that mentality of empowering people’s entrepreneurial drive extends inside the organization as well, where Home Depot has built a robust retail media operation that began long before “retail media” was a commonplace term. It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic.
Forrester eCommerce
OCTOBER 26, 2023
I am happy to announce that I have completed my series of reports about the technical architect, including the expectations for this role, how to help technical architects succeed, and the trends that impact them: Evolve Your Technical Architects For Modern IT First 90 Days: Technical Architect Role Profile: Technical Architect Although the initial research […]
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Forrester eCommerce
OCTOBER 26, 2023
Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.
Retail TouchPoints
OCTOBER 26, 2023
Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season. Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across the country by the end of the month, according to a company representative.
Forrester eCommerce
OCTOBER 26, 2023
Employee experience in 2024 will face declining investment and rising complexity. But it’s not all bad news. Discover our employee experience predictions for 2024.
Retail TouchPoints
OCTOBER 26, 2023
For customers, many aspects of a shopping trip impact whether they view it as a success. From the customer service of store associates to the quality of the products for sale, every store visit has its own unique factors that play into a customer’s overall satisfaction — factors that become irrelevant if the product a shopper is looking for isn’t available.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 26, 2023
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
Salsify
OCTOBER 26, 2023
Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.
Forrester eCommerce
OCTOBER 26, 2023
In 2024, firms will surge ahead with automation initiatives, fueled by new AI enthusiasm. Learn more in our 2024 automation predictions.
RetailDive
OCTOBER 26, 2023
As it courts high-end shoppers, the department store will also host in-store experiences like White Elephant parties and breakfast with Santa events.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
OCTOBER 26, 2023
Will generative AI live up to the hype in 2024? The short answer is yes. Learn more in our 2024 predictions for artificial intelligence.
RetailDive
OCTOBER 26, 2023
Matthew Shay said inventory-to-sales ratios' return to pre-pandemic levels and his conversations with retail executives suggest the period of inflated stock levels are over.
Forrester eCommerce
OCTOBER 26, 2023
Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.
RetailDive
OCTOBER 26, 2023
The company — which rebranded as Bed Bath & Beyond earlier this year — wants to sell clearance products through its old name.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
OCTOBER 26, 2023
In 2024, Forrester predicts that a healthy pragmatism will take hold in manufacturing. Learn more from our 2024 smart manufacturing predictions.
RetailDive
OCTOBER 26, 2023
Private equity firm Nexus Capital Management will acquire the brand, though Unilever will keep a minority shareholder stake.
Digital Doughnut
OCTOBER 26, 2023
Like other forms of artificial intelligence, generative AI learns how to take actions from past data. It creates brand new content – a text, an image, or even computer code based on that training, instead of simply categorizing or identifying data like other AI.
RetailDive
OCTOBER 26, 2023
Somer Webb will step down on Dec. 10 and be replaced in the interim by Andrea Tarbox as the company begins a search for a successor.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
CPC Strategy
OCTOBER 26, 2023
Not long ago, online grocery was seen as the final frontier of the ecommerce industry. Today, grocery stands as one of the fastest-growing segments in ecommerce. Increased consumer demand, advances in same-day shipping, and grocery delivery marketplaces like Instacart have transformed how people shop.
RetailDive
OCTOBER 26, 2023
The company is also introducing augmented reality beauty ads, where brands can have a try-on experience in place of a product image.
Practical eCommerce
OCTOBER 26, 2023
Cross-border ecommerce is booming. Here's how to ensure a site ranks in organic search for a targeted country. The post SEO: How to Target Countries appeared first on Practical Ecommerce.
RetailDive
OCTOBER 26, 2023
The iconic doll's blockbuster movie has spurred a remarkable comeback. But the season still could be a tough one for toys.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
365 Retail
OCTOBER 26, 2023
UK-based kitchenware and homeware retailer Lakeland has entered into a strategic alliance with the esteemed Retail Trust , a charity dedicated to the retail sector, to fortify the mental and emotional wellbeing of its 1,300-strong workforce. As part of this collaborative effort, Lakeland employees will gain access to an array of customised mental health resources.
RetailDive
OCTOBER 26, 2023
With the first sales events of the season already come and gone, the team looks at the clues of how it will go this year.
365 Retail
OCTOBER 26, 2023
Robert Hitchins Ltd, a prominent regional property developer, has officially announced the appointment of Bouygues UK Ltd as the chief contractor for the initial phase of the Cotswolds Designer Outlet in Tewkesbury. This marks the beginning of a project that will offer 136,000 square feet of retail and food & beverage (F&B) space, accommodating 56 new brands.
Funnel.io
OCTOBER 26, 2023
It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took refuge from the terrible conditions and tried to keep warm by a small fireplace. To keep their minds off the horrible howling winds, they shared the scariest, darkest, and eeriest things they’ve ever experienced.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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