Mon.Sep 11, 2023

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Spend On Generative AI Will Grow 36% Annually To 2030

Forrester eCommerce

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth: According to Forrester’s new forecast, generative AI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market.

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV).

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Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Forrester eCommerce

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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Rent the Runway Plans to Sacrifice 2023 Revenue to Meet 2024 Profitability Goal

Retail TouchPoints

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 million. This number is approximately 9% to 10% lower than original projections, which forecast 2023 revenue in the range of $320 million to $330 million. While company leadership argued that the adjusted forecast was necessitated by changes that would further its long-standing goal to reach profitability by 2024 , shareholders were largely unimpressed by the news, with st

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Forrester eCommerce

Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.

B2B 411
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491: The Future Of Ecommerce In The Face Of AI And Other Changes With Mike Jackness And Toni Herrbach

My Wife Quit Her Job

I just returned from Las Vegas where I got to speak in front of 1300 people at the Alibaba CoCreate Conference. And what’s cool is that I was able to meet up in person with my good friend Mike Jackness and my business partner, Toni Herrbach. In this episode, we discuss the future of e-commerce in the face of AI and other changes in the industry.

eCommerce 259

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Alibaba Cloud Unit CEO Steps Down; Freshippo IPO Reportedly Delayed

Retail TouchPoints

Alibaba ’s former Chairman and CEO Daniel Zhang has stepped down from his roles with the company. Zhang, who had been named CEO in May 2015 , recently narrowed his responsibilities to focus on leading the Alibaba Cloud Intelligence Group, which Alibaba plans to spin off under a separate management team to be appointed at a later date. Alibaba gave no official reason for Zhang’s departure, only saying in a statement that “the board of our company expresses its deepest appreciation to Mr.

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Your Product Security Approach Must Evolve With Your Organization’s Technology Strategy

Forrester eCommerce

For the past year, I have been doing a deep dive into Forrester’s future fit research and its intersection with security and risk. As a quick refresher, technology organizations fall into one of three categories in their technology strategy: traditional tech, modern tech, and future fit tech.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But now, it has its sights on changing the world of in-store shopping. In-person shopping is enjoying a surge in popularity. Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences.

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It’s Time We Activate Proactive Security

Forrester eCommerce

Learn how focusing on proactive security behaviors can relieve the ongoing security intrusions that reactive security teams must address.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Toys ‘R’ Us Canada Opens 10 New Stores Including 2 Standalone Babies ‘R’ Us Locations

Retail TouchPoints

Toys ‘R’ Us Canada is in the process of opening 10 new locations across the country in time for the 2023 holiday season, including two standalone Babies ‘R’ Us stores in Edmonton, Alberta. Seven of the stores already have opened, with the remainder scheduled to debut in October. Both brands will be hosting opening celebrations Oct. 13-15, with activities including face-painting, balloon artists and interactive toy demos plus visits from popular characters like Bluey, Cocomelon, Peppa Pig, Elmo a

Toys 258
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SheerID and Pvolve Partner to Honor Military, Seniors, Students, First Responders, Teachers and Healthcare Workers With 20% Off Streaming Workouts and Fitness Equipment

SheerID

SheerID and Pvolve Partner to Honor Military, Seniors, Students, First Responders, Teachers and Healthcare Workers With 20% Off Streaming Workouts and Fitness Equipment

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Kohl’s to Add 45 Smaller Sephora Shop-in-Shops this Fall

Retail TouchPoints

Kohl’s will add 45 new 750-square-foot Sephora shop-in-shops in stores across 29 states in the next few months, bringing the total to 910 Kohl’s stores by the end of 2023. In March 2023 Kohl’s announced the locations for the next 250 Sephora 2,500-square-foot shop-in-shops, part of its plan to operate Sephora stores in all 1,170 Kohl’s locations by 2025.

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Harness The Power Of Personalized Coupons For Improved Conversions

MakeWebBetter

Personalized Coupons aren’t just another way to incentivize customers. These are proven to be the most persuasive approaches to personalize the shopping experience to cultivate enduring customer relationships. Have you ever received a discount coupon email to claim an additional discount, say 20% off on your purchase? How did that [.] The post Harness The Power Of Personalized Coupons For Improved Conversions appeared first on MakeWebBetter.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Macy’s quietly began selling Brooks Brothers sub-brand in August

RetailDive

"B by Brooks Brothers" is priced lower and features wool-polyester blends, but that’s not necessarily a bad thing for the centuries-old menswear brand.

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bp Strengthens Retail Leadership Team with Appointment of Joanne Hall as UK Retail Operations Director

365 Retail

bp has announced the appointment of Joanne Hall as its new UK retail operations director, reporting to Sonya Adams, VP mobility and convenience retail UK. In this pivotal role, Joanne will focus on delivering best-in-class operations across bp’s 300 company owned retail sites, while enhancing the convenience experience and driving growth initiatives.

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EBay’s new AI tool generates product listings from photos

RetailDive

The ‘magical listing’ tool allows sellers to take or upload a photo in the eBay app and watch AI fill in product details.

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GNC Investing in Omnichannel and Membership Personalization

RIS News

CNG is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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RH predicts market challenges will persist as sales fall 19%

RetailDive

Net income tumbled 37% in Q2 as the retailer faces industrywide challenges, including the highest mortgage rates in 20 years.

Marketing 118
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Kroger and Albertsons Plan to Sell 413 Stores, Kroger Gains Supply Chain Efficiencies

RIS News

Kroger and Albertsons agreed to sell 413 stores and additional assets in connection with their proposed merger. Meanwhile, Kroger said it achieved meaningful operational efficiencies in the supply chain in Q2.

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Joann eyes $60M in product cost savings as suppliers offer concessions

RetailDive

The craft retailer thinks it can cut $200 million in business costs, the bulk of which comes from its supply chain as inflation eases.

Supplies 109
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A Retailers’ Guide to Building a Sustainable Pricing Model

Wiser

One of the most critical aspects that can determine the success of a product or service is its pricing model. A well-thought-out pricing strategy not only ensures profitability but also aids in positioning the product effectively in a competitive market. It should reflect the benefits that your product or service offers, without compromising on your bottom line.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Could Peloton’s brand refresh mark the start of its comeback?

RetailDive

Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app.

Marketing 106
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Orchestrating magic: How to accelerate growth by building a more harmonious commerce tech stack

Profitero

My 14 year old son plays the trumpet. This summer he had the honor of playing at the Boston Symphony Orchestra along with other talented young musicians from his band camp. My son plays at a high level and the performance was incredible. Every section of the orchestra was in sync. No one section drowned the other out. Every instrument was right on key.

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BJ’s Names Anjana Harve New CIO and EVP

RIS News

Harve has been appointed executive vice president and chief information officer at BJ's Wholesale Club, effective immediately.

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Fabletics, Khloé Kardashian collaborate on activewear

RetailDive

The first of the two-part collection includes bras, leggings, onesies, jackets and hoodies, with available sizes ranging from XXS to 4X.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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rue21 Names Scott Saeger CIO

RIS News

Saeger will oversee strategic planning and execution of rue21’s business applications and operations. Learn more.

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Sell-through seasonal merchandise without margin malaise

RetailDive

By embracing Price Optimization, businesses can ensure seasonal success while maintaining their bottom line and their brand integrity.

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What is Post-Click Optimization? Expert Advice for Your Strategy

CPC Strategy

If your advertising conversions are down despite healthy ad engagement, post-click optimization may be the missing piece of your puzzle. Similar in some ways to conversion rate optimization (CRO), post-click optimization is focused on ensuring that your landing pages (LPs) convert as many ad-clickers as possible.

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Dollar General automates South Carolina distribution center

RetailDive

The technology will enable the retailer to process thousands of additional SKUs from its warehouse and improve storage.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.