Mon.Oct 16, 2023

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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to lo

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An Overview Of The Current B2B Revenue Conversation Intelligence Landscape

Forrester eCommerce

The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.

B2B 438
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500: The BIG 500th Episode Twist: My WIFE Takes the Mic To Discuss Business Family And Life

My Wife Quit Her Job

This is episode 500 of the podcast and I just celebrated my 20-year wedding anniversary so I invited my wife to come back on the show to talk about business, family, and life. What does it take to stay married for so long? How does my wife put up with me? Get the juicy details in this tell all episode. What You’ll Learn The secret to living a balanced life Our 5 year plan How to stay married for 20 years Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference

eCommerce 265
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Exposure Management Looks To Usurp Vulnerability Management, But Is The New Emperor Wearing Any Clothes?

Forrester eCommerce

Hans Christian Anderson’s classic tale of the emperor that gets duped into a fancy, new, and invisible wardrobe provides lessons in swindling, pride, and truth. It’s only when the emperor struts in front of the commoners that a child finally states, “Wait a minute — there’s nothing to this outfit. He’s not wearing anything.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

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Banana Republic Marks Move into Lifestyle with New San Francisco Flagship

Retail TouchPoints

Banana Republic has opened its new flagship store on Geary Street in San Francisco’s historic Union Square shopping district, and its new home goods line BR Home is getting the star treatment. The company described the two-floor , 3,500-square-foot flagship as “a natural next step” in its transformation into a “leading destination for high-quality apparel, accessories and home goods.

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Strikes Are Merely One Expression Of Employee Power

Forrester eCommerce

2023 was the biggest year for US strikes in 40 years. They're an expression of Employee Power – one of the four shocks that will reshape the future of work over the next decade.

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Best Buy to Exit Physical DVD and Blu-Ray Sales in 2024

Retail TouchPoints

In yet another sign of the triumph of streaming, Best Buy will reportedly stop selling physical DVDs in-store and online beginning in 2024, according to CNBC and other media outlets. The retailer will continue to sell DVDs and Blu-Ray discs through the 2023 holiday season. The news comes just a few weeks after Netflix announced that after 25 years it had shipped its last physical DVD.

Shipping 249
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Netflix’s Planned Price Hike Makes One Thing Clear: Ads Are All The Rage, Again

Forrester eCommerce

Netflix will report its Q3 2023 earnings on Wednesday. Expect the company to have made more headway with its password-sharing crackdown. In spite of this, all eyes (and ears) will be on the state of Netflix’s ad business.

B2C 410
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Walmart to Open 5th Next-Gen Fulfillment Center in 2026

Retail TouchPoints

Walmart , which had announced plans to open four next-generation fulfillment centers in June 2022 , will build a fifth location scheduled to open in 2026 in Stockton, Calif. The 900,000-square-foot facility will help Walmart fulfill online orders for West Coast customers more quickly and efficiently. “In response to increasing customer demand for online shopping, we are implementing technology to enhance delivery speed and accuracy for our customers, all the while creating new and exciting techn

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7 festive packaging ideas to drive up the holiday sales

lateshipment

Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers. The sole purpose of a package is to protect the shipment of the product from being damaged while in transit. But, a package can also be used as a marketing tool. Find out how. Why do you need holiday packaging? Great Unboxing experience : There are various social media trends out there, but one trend that’s still existing.

eCommerce 130
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Bed Bath & Beyond Marketing Head Steps Down

Retail TouchPoints

Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond , has stepped down from her post. Dave Nielsen, President of the retailer formerly known as Overstock.com, will take over Hsu’s responsibilities while the search for a new CMO kicks off, according to DigitalCommerce 360. “It’s been a pleasure being the CMO, transforming Overstock.com into a 100% home furnishing retailer in 2022 and swiftly relaunching as the new online Bed Bath & Beyond in August 2023,” Hsu wrote on her

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7 Quirky Social Media handles to get inspired from

lateshipment

As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Many customers often search for a brand on social media platforms first, before they go to their official website.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Rite Aid Names New CEO as it Officially Enters Bankruptcy

Retail TouchPoints

After six weeks of speculation and negotiation, Rite Aid has officially filed for Chapter 11 bankruptcy and has reached a tentative agreement with its largest lenders on a financial restructuring plan. Rite Aid also announced the appointment of Jeffrey Stein, Founder of the financial advisory firm Stein Partners, as its new CEO, Chief Restructuring Officer and a member of the company’s board of directors, effective immediately.

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10 best WordPress email marketing plugins for 2023

Omnisend

Reading Time: 9 minutes 10 Best WordPress Email Marketing Plugins for 2023 “Email marketing is dead.” With so many channels of communication opening up opportunities for individuals and businesses, the debate around email marketing being dead has been an ongoing one. But time and again, as compared to most other channels, email has proven to drive in better business objectives and an unmatched ROI.

Marketing 153
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UK’s first digital proof of age card set to be trailed at c-stores

TalkingRetail

The UK’s first digital proof of age card has been launched by digital identity platform Luciditi with convenience stores set to be part of a testing programme. Age Proof has been designed to safeguard young people needing to verify their age and is accredited by the Home Office-endorsed Proof of Age Standards Scheme (PASS). The.

Retail 122
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Toy retail rides pop culture wave to new heights

RetailDive

Leaders at Amazon and Mattel say movies and nostalgia help drive strong consumer interest for iconic brands ahead of the holiday shopping season.

Toys 123
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Søstrene Grene to Open Flagship Store in Central London Amid UK Expansion Plans

365 Retail

Søstrene Grene , the esteemed Danish homewares and hobby brand, has unveiled plans to open a flagship store in Central London. This development is part of the company’s aggressive strategy to launch 100 new stores across the UK by the end of the decade. Set to open its doors this winter, the new store will be the largest Søstrene Grene outlet in the UK.

Hobbies 109
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How to send emails in WordPress using the WP SMTP Mail plugin

Omnisend

Reading Time: 8 minutes A common myth about how to send emails in WordPress is that all emails end up in the recipient’s spam folder. While it’s true that this can be the case, WordPress emails are often flagged as spam due to hosting issues or poor PHP configuration. The native WordPress email feature has limited capabilities, and configuring WordPress email settings manually can be technical.

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Nespresso UK Partners with Royal Mail to Simplify Coffee Capsule Recycling Nationwide

365 Retail

Nespresso UK has unveiled a new partnership with Royal Mail aimed at revolutionising the way coffee capsules are recycled across the UK. The collaboration offers Nespresso customers two convenient options for recycling their used coffee capsules. Customers can now schedule a free doorstep collection of their used capsules via Royal Mail’s returns service.

Events 109
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The Composable Store: How Agile Modular Infrastructure Is Blazing New Trails in Retail Customer Experience

RIS News

Most legacy POS platforms are built as monolithic systems with tightly integrated features and functionalities. Learn how Composable Stores can benefit retailers.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Increasing personalization using the power of analytics

iVend

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data.

POS 98
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Former Dollar General CEO Todd Vasos Makes His Return

RIS News

Vasos was initially in the CEO role from June 2015 to November 2022 before moving to an advisory role and then retiring. He will be returning “for the foreseeable future.

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Case Study: How Profitero Autopilot streamlines Amazon operations for brands expanding into new markets

Profitero

The Challenge Expanding into a new market is challenging. Between new retailers, new consumers, and a new supply chain, brands often find that the process is much longer and more complicated than expected. This was certainly true for NAOS as they expanded their skincare product lineup into Canada.

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10 TOP WordPress email subscription plugins (free + easy to use)

Omnisend

Reading Time: 9 minutes Many people fear that adding an email subscription plugin to their WordPress site is a complicated affair. They worry about the technical aspects, design, cost, and maintenance of such a feature. The truth is, adding an email subscription plugin to your WordPress site is a simple and affordable way to grow your audience. It also helps you engage your visitors and increase conversions.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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REI cuts 275 employees in store operations overhaul

RetailDive

Those impacted are in the retailer’s “lead” role, which is being eliminated as the company revamps its store operating model.

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Walmart to Break Ground on Next-Gen California Fulfillment Center

RIS News

Set to opening in 2026, the new space will be the fifth of Walmart’s “next generation” facilities bringing associates, technology, and machine learning together with a view to providing faster shipping and delivery to customers.

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Rite Aid files for Chapter 11 bankruptcy, names new CEO

RetailDive

The pharmacy retailer plans to use bankruptcy to shrink its store footprint and manage a nearly $4 billion debt load.

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Rite Aid Files for Bankruptcy, Walgreens Stopping Non-essential Projects

RIS News

Rite Aid files Chapter 11 and names a new CEO, while Walgreens is taking actions to achieve over $1 billion of cost savings during fiscal 2024.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.