Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’
Retail TouchPoints
MAY 5, 2023
Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo , where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers.
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