Fri.May 05, 2023

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Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’

Retail TouchPoints

Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January. Srivatsa Arnold comes to Sephora from PepsiCo , where she led the marketing teams for carbonated soft drinks, driving growth by targeting younger consumers.

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COVID-19 Global Health Emergency Has Ended. These Three Consumer Behaviors Aren’t Changing.

Forrester eCommerce

On Friday, May 5th 2023, The World Health Organization (WHO) declared an end to the COVID-19 emergency. While it will keep its status as a pandemic, this new declaration is a long-awaited milestone.

Consumer 195
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Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

Retail TouchPoints

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. Sprouts Expands Instacart Partnership to Include Retail Media Offerings Sprouts Farmers Market has launched its own retail media network powered by Instacart’s Carrot Ads.

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The Tale Of The Chief Digital Officer Is Still Being Written

Forrester eCommerce

Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’

Retail TouchPoints

Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need for granular personalization extends beyond the products themselves to the type of experience the shopper wants. Beautyque NYC aims to bring beauty retail to the next level by offering immersive, personalized experiences to its customers no matter where they are — through both its immersive 3D virtual store and brick-and-mortar pop-ups.

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Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

Forrester eCommerce

“On the internet, nobody knows you are a dog” is an oft quoted maxim from the 90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges.

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The Best Ebay Dropshipping Suppliers for 2023

Ecommerce Platforms

The best Ebay dropshipping suppliers offer would-be retailers a fantastic way to boost their sales and unlock new revenue. You can choose from a huge variety of products to sell, taking advantage of low prices, and a convenient third-party fulfillment method. With Ebay dropshipping, there’s no need to worry about purchasing and managing huge amounts of inventory.

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It’s Time for a Retail Media Rebellion: a CEO’s POV

Retail TouchPoints

Forecasts predict retail media ad spend will grow to $61.15 billion in 2024 , making it the most dynamic and influential advertising marketplace that could benefit from revenue boosts and first-party data. From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve their unique problems and meet their custom goals.

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WebinarJam Review: An Introductory Guide to WebinarJam

Ecommerce Platforms

In today’s WebinarJam review, we’re going to be introducing some of the top features and unique capabilities offered by a market-leading webinar platform. WebinarJam is one of the most popular tools available for creating and hosting webinars in today’s digital market. In recent years, interest in this tool, as well as other competing webinar platforms has grown significantly.

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Reebok Partners with Farfetch to Relaunch European Ecommerce

Retail TouchPoints

Farfetch and Reebok have commercially launched their European partnership, which follows a deal announced by Reebok parent company Authentic Brands Group in 2022. Following its acquisition of Reebok from Adidas in 2022, Authentic tapped Farfetch subsidiary New Guards Group (NGG) as its operating partner for the Reebok brand in Europe. The deal includes managing the brand’s wholesale operations, a replatform of all of Reebok’s ecommerce sites in the region that is now live, and ongoing efforts to

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Riverside.fm Review: A Complete Guide for 2023

Ecommerce Platforms

In today’s Riverside.FM review, we’re taking a comprehensive look at one of the most popular, and powerful podcast recording solutions available. Riverside.FM provides business leaders, entrepreneurs, and content creators with all the tools they need to start producing high-quality podcasts. It’s easy to use, convenient, and wonderfully flexible. At present, the demand for podcasts is increasing at a phenomenal rate.

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The Importance of Tracking Amazon Seller Metrics for Business Success

Algopix

In today’s highly competitive online marketplace, being an Amazon seller can be both lucrative and challenging. With millions of sellers vying for the attention of millions of customers, it’s essential to track your performance and measure your success against key metrics. Amazon provides a wealth of data and analytics tools to help you do just that, and it’s crucial to use them effectively if you want to thrive as a seller.

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Transistor Review: A guide to Transistor.FM

Ecommerce Platforms

In this Transistor review, we’re going to be exploring the features, functionality, pricing, and capabilities of the Transistor.FM podcast publishing platform. While podcasts might have seemed like a niche concept a couple of years ago, they’ve grown increasingly popular among entertainment fans worldwide. As of 2022, the number of podcast listeners in the market has grown 29.5% within 3 years.

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Google rolls out blue ticks to help you spot genuine senders from impersonators

Omnisend

Reading Time: 2 minutes It’s estimated that around 85% of sent emails are spam. This is a problem not only for recipients but also for any business sending emails—including ecommerce brands using email marketing. In a constant bid to keep people safe, mail providers work hard to filter spam to a dedicated folder, leaving only genuine messages in the inbox.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Best Free Dropshipping Suppliers in the USA (2023)

Ecommerce Platforms

The best free dropshipping suppliers in the USA give innovators in America an excellent opportunity to build a lucrative business with minimal initial investment. With a dropshipping suppliers, you can bypass the costs and complexity associated with creating and shipping products yourself. You simply choose the products you want to sell, list them on your website, and your supplier does the rest.

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Smart security systems: benefits and opportunities for use to ensure security and improve efficiency

365 Retail

Homeowners are discovering new methods to combine their electronics and systems with improving their connected lifestyles as cutting-edge home technology becomes more widely used. With the emergence of intelligent alarms and other connected gadgets intended to keep homes secure, home security is one industry that has experienced substantial growth in recent years.

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Zazzle Review (2023): What You Need to Know

Ecommerce Platforms

Many print-on-demand companies empower ecommerce entrepreneurs to design and sell customized clothes, homeware goods, and accessories. …and one such platform is Zazzle. Quick verdict: Zazzle is a global online marketplace for creating unique print-on-demand products. You can create your own designs, or Zazzle will match you with an expert to bring your vision to life.

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Sephora taps PepsiCo exec as chief marketing officer

RetailDive

Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Best Minimal Shopify Themes for 2023

Ecommerce Platforms

Shopify sellers have a choice of 129 themes (a mix of free and paid-for), 32 designed in a minimal style , and aimed at a wide selection of industries. As the name suggests, minimal themes offer clean web design, fast speed, and responsiveness. Interested? If so, continue reading as I look at some of our favorite minimal Shopify themes. But first: What Is a Minimal Shopify Theme?

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Adidas first quarter revenues drop 1%, beating expectations

RetailDive

The Yeezy loss continues to impact business, but new collaborations such as Fear of God could offset losses in the second half of 2023.

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Printful vs Merchify (2023): Which is Best for Your Business?

Ecommerce Platforms

Printful vs Merchify: which solution is best for print on demand? As custom clothing selling becomes increasingly popular in the ecommerce market, the number of platforms available to retailers is growing. Today’s business leaders have a host of options to choose from, each promising a wide range of product options, easy fulfillment tools and more. Both Printful and Merchify can help would-be entrepreneurs sell a variety of beautiful, customized products to customers around the world.

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Brooks Running posts 20% revenue increase in Q1

RetailDive

The brand reported strength from its e-commerce channel as it captured more share in the running category.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Retail Technology Show 2023 Attracts Nearly 10,000 Retail Professionals to London’s Olympia

365 Retail

The Retail Technology Show brought together nearly 10,000 retail professionals at London’s Olympia on 26 & 27 April. This flagship event showcases the latest innovations and insights to help retailers navigate the digital transformation needed to succeed in a backdrop of uncertainty, economic headwinds, and radical consumer behavioural change. 9963 retail professionals visited the 2023 Retail Technology Show, an increase of +45% from 2022 when 6850 visitors attended – including represe

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The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy

RetailDive

Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders.

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How to Set up and Manage Multiple Stores with Magento Multi Store

MagentoBrain

Magento Multi Store is a powerful feature that allows businesses to manage and operate multiple online stores from a single installation of Magento. With this, businesses can easily create and manage multiple online storefronts, each with its unique domain, design, products, and customers, while sharing a common backend. This feature is particularly useful for businesses that operate in multiple countries, regions, or markets and want to offer tailored shopping experiences to their customers.

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Bed Bath & Beyond owes over $95M to these 14 vendors in its supply chain

RetailDive

The bankrupt retailer has big trade debts to numerous suppliers as well as transportation and other service providers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Simplifying Supply Chains: How WMS & OMS Can Drive Customer-Centric Growth

Pivotree Blog

While versions of warehouse management systems (WMS) and order management systems (OMS) have existed since large-scale commerce, the need for smart, agile, and scalable supply chain management solutions has never been greater. Why? Because as we’ve learned in the past couple of years, supply chain disruptions are inevitable, but failing customer expectations doesn’t have to be.

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Walmart to sell Destination Maternity clothing online, in stores

RetailDive

The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.

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Unionized Starbucks store to vote on whether to decertify the union

RetailWire

A Starbucks in Buffalo, NY, has filed paperwork with the National Labor Relations Board to decertify the union at one of its stores in Buffalo, NY. The store, one the first to vote for a union, can decertify if most of the 14 workers at the location vote for it. The union says the petition is part of Starbucks’ effort to quash union activity, including reducing the hours of union workers, firing them and denying them raises and perks given to non-union employees.

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UK retailers look to post-purchase tracking solutions to increase repeat purchases and customer loyalty, Scurri data shows

365 Retail

New data from Scurri , the next-generation delivery management platform, reveals nearly 9 in 10 (88%) UK retailers believe a branded post-purchase tracking solutions built into the delivery experience improves customer shopping journeys, leading to an increase in repeat purchasing (44%) and loyalty and retention (44%). In-depth research of 351 UK based pure-play and omnichannel retailers with a turnover of £1m+, conducted on behalf of Scurri, reveals the increasing importance of post-purchase e

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.