Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead
Retail TouchPoints
NOVEMBER 2, 2023
Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations.
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