15 Email Marketing Types for Successful Ecommerce Campaigns | Salsify
Salsify
SEPTEMBER 28, 2023
Explore the best email marketing types, including 15 ecommerce email marketing examples to inspire your next campaign and drive conversions.
Salsify
SEPTEMBER 28, 2023
Explore the best email marketing types, including 15 ecommerce email marketing examples to inspire your next campaign and drive conversions.
Retail TouchPoints
SEPTEMBER 28, 2023
The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. However, most ecommerce retailers today have already invested in personalizing their online shopping experience — so why are retailers still struggling with custo
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
SEPTEMBER 28, 2023
*This blog post is co-authored by Sohm Gough Small and mid-sized businesses (SMBs) have been battered over the past three years by the continuing to face headwinds of inflation, supply chain interruptions, macroeconomic uncertainty, and disruptive technologies that threaten market upheaval.
Retail TouchPoints
SEPTEMBER 28, 2023
Meta debuted a series of new AI-powered tools for its social platforms, including Facebook , Instagram , Messenger and WhatsApp , at its annual developers conference Meta Connect on Sept. 27. And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its line of smart glasses with Ray-Ban — the company has clearly shifted its focus to this year’s hottest technology, AI.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
SEPTEMBER 28, 2023
In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology.
Retail TouchPoints
SEPTEMBER 28, 2023
Convenience store chain Wawa has unveiled its first “next generation” store design, in Henrico, Va., to showcase the company’s focus on designing for efficiency, and has revealed more details on its store expansion plans in Ohio and Kentucky. The new exterior design for the Virginia store has a defined centered entry point, a “V”-shaped column and a cantilever roof canopy.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
My Wife Quit Her Job
SEPTEMBER 28, 2023
In this Family First Friday episode, I teach you how to go beyond sourcing from China, find great suppliers in India and get the lowest prices possible. Check out this India Sourcing Trip organized by my friend Meghla Bhardwaj. This is an 8-day learning, sourcing and cultural guided tour to India. Use the code STEVE for $300 off – [link] What You’ll Learn What You Should Source From India?
Forrester eCommerce
SEPTEMBER 28, 2023
The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.
Retail TouchPoints
SEPTEMBER 28, 2023
Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content provider for Lululemon, which will become Peloton’s primary athletic apparel partner. As a result of this relationship, Lululemon plans to make strategic changes to its technology portfolio, beginning with discontinuing the sale of its Studio Mirror product before the end of 2023, although Lululemon will continue to provide ongoing service and support for Mirror
Forrester eCommerce
SEPTEMBER 28, 2023
In this week’s Saying Goodbye To MQLs blog, we address some of the questions we’ve received while publishing this blog series.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
SEPTEMBER 28, 2023
We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the realm of online search and discovery is no longer dominated by a single player ( Google , we’re looking at you). This is good news for platforms (besides Google), but what does it really mean for brands?
RetailDive
SEPTEMBER 28, 2023
The agreement strikes a deal that eluded the private equity firm four years ago, despite repeated attempts then to acquire the women’s apparel retailer.
Retail TouchPoints
SEPTEMBER 28, 2023
VC firm Sycamore Partners will purchase Chico’s FAS for $1 billion in a deal that will take the apparel retailer private. Shareholders will receive $7.60 per share in cash, representing a 65% premium to the company’s closing stock price on Sept. 27, 2023, the last trading day prior to the transaction. Chico’s operates more than 1,200 stores in the U.S. and sells internationally via 58 franchise locations in Mexico.
RetailDive
SEPTEMBER 28, 2023
Peloton will be Lululemon’s digital fitness content provider, and co-branded apparel will start selling through Peloton in select locations starting in October.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
SEPTEMBER 28, 2023
Just months after firing its previous CEO, Matt Furlong, GameStop has named Ryan Cohen to the post, adding the title to his roles as the company’s President and Chairman of the board of directors. In an unusual move, Cohen, an activist investor and Co-founder of Chewy , will receive no salary. GameStop generated net sales of $1.16 billion during its Q2 2023, which ended July 30, a 2.4% increase over the same period the previous year.
CPC Strategy
SEPTEMBER 28, 2023
Fulfillment by Amazon (FBA) is a program where Amazon stores, packs, ships, and handles customer service for the products you sell on Amazon. FBA gives you the ability to sell products on Amazon Prime.
RetailDive
SEPTEMBER 28, 2023
Fred Hand, who was also the previous COO of Burlington, will oversee the retailer’s more than 1,100 stores.
CPC Strategy
SEPTEMBER 28, 2023
For brands selling and growing on Amazon’s marketplace, Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for any catalog. The “cost to play” on Amazon’s marketplace has increased as more Amazon sellers flood the Marketplace increasing demand in the bidding auction.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
SEPTEMBER 28, 2023
The journalist’s new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.
365 Retail
SEPTEMBER 28, 2023
The final day of eCommerce Expo and Technology for Marketing 2023 opened with a keynote session on diversity in retail and how businesses have adapted to the modern needs of digital customers. Hosted by Anna Brailsford, CEO at Code First Girls , executives from Sainsbury’s, IKEA, Ralph Lauren and Just Eat sat down to give their opinions on why businesses need to accelerate diversity and inclusion (D&I) initiatives and how employees and customers are driving changes.
RetailDive
SEPTEMBER 28, 2023
The retailer closed its Miami location in July and will focus on its stores still open in Brooklyn and Washington, D.C.
365 Retail
SEPTEMBER 28, 2023
Global sportswear brand, Under Armour is set to open its first ever store in Northern Ireland as part of the company’s growth plans within Europe, the Middle East, and Africa (EMEA). The brand, well-known for high profile sponsorships, including a popular range with Hollywood muscle man, Dwayne ‘The Rock’ Johnson, will launch at designer outlet The Boulevard in November.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
SEPTEMBER 28, 2023
Ryder and other providers are storing millions of dollars worth of products in warehouses as they await payment from a company that is out of cash.
ChannelAdvisor
SEPTEMBER 28, 2023
Need a practice run for the holiday shopping season? Look to Prime Big Deal Days 2023 (formerly Prime Early Access Sale) or “Fall Prime Day” on Wednesday, October 11 and Thursday, October 12. The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. Since then, it’s been a major sales driver for the marketplace, bringing in more than $8 billion.
RetailDive
SEPTEMBER 28, 2023
The move places the manager of the video game retailer's largest shareholder in charge of the company.
TalkingRetail
SEPTEMBER 28, 2023
The National Federation of SubPostmasters (NFSP) and Retail NI are calling on the government to reverse their decision to remove DVLA services from the Post Office network in the UK. In a surprise move, earlier this year, the government announced its decision to remove all DVLA services from 31 March 2024. NFSP and Retail NI.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ChannelAdvisor
SEPTEMBER 28, 2023
Need a practice run for the holiday shopping season? Look to Prime Big Deal Days 2023 (formerly Prime Early Access Sale) or “Fall Prime Day” on Wednesday, October 11 and Thursday, October 12. The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. Since then, it’s been a major sales driver for the marketplace, bringing in more than $8 billion.
TalkingRetail
SEPTEMBER 28, 2023
Last year was the first time since Covid that Halloween celebrations could take place again at full throttle. Whether it was trick-or-treating with the kids or adult house parties, the festivities were well and truly back on. As a result, the Halloween period contributed a whopping £488m for retailers in 2022, resulting in a fifth.
CPC Strategy
SEPTEMBER 28, 2023
In today’s fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this technique, not all are harnessing its full potential. In this blog, we’ll dive into how A/B testing, once a niche approach, has now become a cornerstone of email marketing.
TalkingRetail
SEPTEMBER 28, 2023
Carling has announced it will be releasing a limited edition can to celebrate its partnership with the Emirates FA Cup. The new can design, which features the Emirates FA Cup trophy, Wembley arch and cheering fans, is set to arrive on shelves at the beginning of October to build up excitement ahead of the tournament.
Advertisement
Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Let's personalize your content