Mon.Jul 17, 2023

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The Future Of Cloud: Abstracted, Intelligent, And Composable

Forrester eCommerce

It’s been a great decade and a half for the cloud. Every tech executive I speak with wants to know what’s next — and not just in the next couple of years but the next decade. In my latest report, The Future Of Cloud, I lay it all out.

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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 billion in 2022 and is expected to grow at a CAGR of 28.4% from 2023 to 2030. The statistics show that more and more retail businesses are implementing IoT solutions to explore new ways of connecting with customers, boost sales and st

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Over-Scripting Will Sabotage Your Creator Partnerships

Forrester eCommerce

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. However, that doesn’t mean all of these partnerships will succeed.

B2C 195
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Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Retail TouchPoints

Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on for products across 15 brands. The virtual try-on experience is now available at Dufry locations in London’s Heathrow and Stansted airports as well as airports in Manchester, UK and Barcelona, Spain. The new partners pointed to the unique restrictions on travel shopping, with customers often pressed for time, making virtual try-on an ideal solution for customers to quickly sample product

Travel 227
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Two Generative AI Experiments For Portfolio Marketers Building B2B Messaging

Forrester eCommerce

Generative AI has the potential to impact B2B messaging for the better. It can help craft messages based on buyers’ needs, but this requires experimentation and iteration. This blog post highlights two areas where portfolio marketers should explore using generative AI in their messaging process.

B2B 195
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Stylitics Buys Fashion-Oriented Visual AI Solution Wide Eyes

Retail TouchPoints

Stylitics has purchased Barcelona-based Wide Eyes , a visual AI solution for fashion and retail, to enhance its digital merchandising platform with image recognition and AI tech designed to drive easier product discovery and faster conversion. Terms of the deal were not announced. The Wide Eyes platform was designed to make all visual content shoppable, enabling visual search and image-based shopping on the frontend while expanding computer vision-driven product attribution and data enrichment o

Fashion 210

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Radar Secures $30 Million in Series A Funding

Retail TouchPoints

Radar , a technology company that provides a platform to support in-store inventory accuracy and location, has secured $30 million in a Series A funding round led by returning investor Align Ventures, along with The Ferrante Group, Future Archives and RX Ventures, which is the venture capital arm of South American retailer Lojas Renner. This brings Radar’s total funding to $63 million.

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Our Reflections on SAP Sapphire 2023

Forrester eCommerce

Forrester analysts attended SAP’s key customer event Sapphire this year in Barcelona and Orlando. This year “Digital” and “AI” were the two keywords used in almost every presentation, sometimes maybe abused. Two things caught our attention: Digital hubs as a business enabler.

B2B 195
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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. However, running even one store adds a complicated layer to overall operations, from staffing to stocking, which is why specialty apparel company Collars & Co. looked for a partner when it opened its first physical location in May.

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The Next Generation Of Modern Software Development Is Here: Embrace It Or Die

Forrester eCommerce

TuringBots are among Forrester's Top Ten Emerging Technologies For 2023 that will impact technology choices now and in the next few years.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Shipping Hacks For E-commerce Businesses To Reduce Costs

lateshipment

Shipping is one of the top expenses for e-commerce businesses. In fact, it can account for up to 25% of the total cost of an online order (only next to production at 30%). But most of the factors associated with production costs are under your control and can be easily cut down to see profits. Shipping, on the other hand, is a task that is outsourced to a third-party shipping carrier and is filled with events that happen out of your control.

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Technology Leaders Must Drive The Green Market Revolution, Not Watch From The Stands

Forrester eCommerce

We don’t always think about the carbon footprint and environmental impact of information technology. Read more in our latest blog post.

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A Complete Social Media Image Sizes Guide: 2023 Cheatsheet

Digital Doughnut

Social media marketing can be immensely rewarding when done right. There are multiple aspects that a brand should care of. Content is important but so are graphics. Using the best images in the correct manner will get you the desired results from your marketing efforts. You will need to take care of the appropriate image sizes that go for each social media platform.

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Beauty packaging gets a makeover with growing number of refillable options

RetailDive

Cosmetics and beauty products can create a lot of waste, leading to renewed interest in reusable and refillable options. But designing those options, and ensuring that consumers will adapt to them, is a complex task.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Unlocking Retail Success: How BI Solutions Streamline the Supply Chain for Optimal Efficiency

RETAIL MANAGEMENT SOFTWARE

In the ever-changing retail landscape, success depends on delivering products efficiently, meeting customer demands, and staying ahead of the competition. The key to achieving these goals lies in streamlining the supply chain for optimum efficiency. To unlock this potential, more and more retailers are turning to Business Intelligence (BI) solutions.

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Dollar General rolls out new cash rewards program

RetailDive

The offering, which was created in partnership with Ibotta Performance Network, allows customers to earn cash back in their DG Wallets on eligible purchases.

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Amazon Prime Day 2023 Advertising Trends: New-to-Brand Customers Surge and Other Key Learnings

CPC Strategy

Amazon once again broke records with its signature Prime Day event, producing the single largest sales day in company history. To capitalize on the huge influx of demand, Amazon vendors and sellers relied heavily on Amazon’s extensive suite of advertising options to get in front of shoppers.

Other 81
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Authentic Brands taps ex-Tapestry, Saks alum as CFO

RetailDive

Kevin Wills is taking the company’s CFO seat as the firm is once again contemplating going public. It shelved previous IPO plans in 2021.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Email Deliverability: 12 Best Practices for Marketers [2023]

CPC Strategy

We all know the level of effort that goes into getting an email campaign out the door—concepting, promo planning, writing, designing, coding—but once you hit the send button, where is your email going? Is it landing in your subscriber’s inbox in all of its glory?

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David’s Bridal reportedly will keep nearly 200 stores open under new ownership

RetailDive

The chain has been seeking a buyer since before its April bankruptcy filing. An offer from Cion Investment Corp was approved.

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Support Your Customers’ Values, Win Their Loyalty

SheerID

To attract customers, brands need to reflect the values of shoppers by implementing personalized marketing and gated offers.

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26% of Supply Chain C-Suite Roles Now Filled by Women, Gartner Reports

RIS News

Women have experienced gains at every leadership level in the supply chain workforce, signaling a solid comeback for the industry.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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David’s Bridal avoids shutdown with no-cash bankruptcy sale

RetailWire

Wedding gown retailer David’s Bridal has been approved by a U.S. bankruptcy judge to sell its business to asset manager Cion Investment Corp in a no-cash transaction, allowing the company to avoid a total shutdown and keep 195 stores open. The sale will also help David’s Bridal reduce its overall debt from $256.9 million to.

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Self-Assessment Guide: Creating a Customer-Centric Merchandising Experience

Dynamic Action

Introduction How does your company handle the display and promotion of products, and is your approach focused on your customer’s needs? Welcome to the next chapter of the experience story – the merchandising experience. As an industry-leading provider of retail analytics, EDITED can help you understand not only when, where, and how your customers interact with your brand (and your competitors), but also what products they desire.

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Grow your direct sales program in email – Introducing LiveIntent’s Ad Serving Enhancements

Liveintent

The day has finally arrived! Roll out the red carpet and ready the fireworks – the team at LiveIntent is thrilled to showcase our new ad serving improvements. All of these tools are available today! Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for.

Books 62
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British apparel brand Arne expands to the US

RetailDive

The brand has already launched its U.S. website and plans to open brick-and-mortar stores in Los Angeles and New York.

Apparel 84
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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CMO Recounts The Fresh Market’s Live Shopping Journey at GroceryTech

RIS News

The Fresh Market's Kevin Miller describes how the grocer triumphed with shoppable video solution.

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Express chief merchandising officer exits

RetailDive

Malissa Akay has left the apparel retailer effective immediately, according to a Friday regulatory filing.

Apparel 88
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Finding the Horizon of Seamless Food Retailing

RIS News

GroceryTech panelists from Preferabli, Instacart, and Kroger from go deep on how to create next-gen customer experiences.

Retail 69
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Rag & Bone co-founder Marcus Wainwright steps down

RetailDive

Creative duties will be handed to Jennie McCormick for womenswear, footwear and accessories, and Kyle Sweeney for menswear and merchandising.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.