Wed.May 03, 2023

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Effective Ecommerce SEO Strategies to Improve Your Website’s Visibility

Ecommerce Guru

If you run an online store, you know how important it is to rank well on search engines like Google. […] The post Effective Ecommerce SEO Strategies to Improve Your Website’s Visibility appeared first on Ecommerce Guru.

SEO 52
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Sustainable Store Design: A New Era for Brick-and-Mortar Strategy

Retail TouchPoints

As sustainability has become increasingly urgent in higher-level executive discussions, store design teams have had to face a new creative reality: that they need to integrate sustainability into every facet of their work, from the raw materials that go into the products they choose to the use of greenery and natural light in the finished designs. Results from Retail TouchPoints’ most recent Store Design and Experience Survey reaffirm this shift: while a little more than one-third of respondents

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Is Your Quest To Build A Modern, Automated, Optimized Tech Stack Leaving Your Customers Behind? Probably.

Forrester eCommerce

Organizations that prioritize internal criteria for making tech decisions often miss the mark. Discover how embracing customer obsession can turn your B2B tech strategy into a revenue-generating powerhouse at this year’s B2B Summit North America.

B2B 195
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Brookshire Grocery Company to Roll Out New POS Chainwide

Retail TouchPoints

Texas-based Brookshire Grocery Company (BGC) has chosen NCR Corporation to provide the foundation of its in-store POS technology. BGC will start its infrastructure journey with NCR Emerald, a cloud-native POS solution that will help unlock robust, integrated capabilities across BGC’s physical infrastructure. “BGC places a priority on customer service, and we’re looking for ways to leverage technology to improve the experience for our customers,” said Shawn Sedate, CIO of BGC in a statement.

POS 275
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Seriously, Stop Putting Consumer Data Into ChatGPT

Forrester eCommerce

I’ve seen an alarming number of posts on LinkedIn and Mastodon reminding people not to input company and consumer data into ChatGPT. It’s an important reminder but one that also highlights the need for this blog post: There’s no way of knowing what happens to that data.

Consumer 195
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Implementing Sustainable Design Strategies in the Retail Environment

Retail TouchPoints

The retail industry is undergoing an unprecedented wave of change as global issues have affected retailer supply chains, the labor market and consumer behaviors. Sustainability has come to the fore as consumers become more conscious of how their purchases are impacting their local communities and the environment. There is greater demand for transparency and active participation in sustainable practices from retailers across the spectrum, and consumers, especially Gen Z, are holding brands accoun

Retail 268

More Trending

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Francesca’s Acquires Digital Apparel Brand Richer Poorer

Retail TouchPoints

Continuing an ecommerce-focused growth strategy that launched when Francesca’s went private early in 2021, the retailer has purchased California-based wardrobe essentials brand Richer Poorer. The acquisition will add new product categories to the Francesca’s assortment and allow it to leverage Richer Poorer’s wholesale network, as well as help grow its share of wallet in the Gen Z and millennial women’s segments.

Apparel 252
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Email marketing campaign: types, examples [+ how to create]

Omnisend

Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions.

Marketing 147
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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. Still, many questions remain. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 248
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Shopify vs Shopify Plus: Making the Right Choice for Your Business

Ecommerce Platforms

Shopify vs Shopify Plus: Which is actually best for your ecommerce store? It’s a common question for many growing businesses. After all, while the standard Shopify service offers a variety of plans to suit different business needs, Shopify Plus promises to take your online experience to the next level. As the “Enterprise” Shopify solution, Shopify Plus offers a host of opportunities to strengthen your sales, and customize your store.

Shopify 104
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Carter’s Plans 50 New Stores this Year; CEO says Stores Provide ‘Best Presentation of Our Brands’

Retail TouchPoints

Children’s specialty retailer Carter’s plans to open more than 50 new stores across the U.S. this year as it aims to hit the 1,000 -store mark by 2027, Chairman and CEO Michael Casey said on the company’s Q1 2023 earnings call. Carter’s currently operates nearly 800 stores across the country. The 50 new stores will be offset by the closure of approximately 10 stores this year when their leases expire.

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What is Shopify Markets? An Introductory Guide

Ecommerce Platforms

One of the reasons Shopify is one of the world’s most popular ecommerce platforms, is that it’s constantly updating its functionality to serve the needs of evolving businesses. In the last few years, Shopify has introduced a range of new features and services to ecommerce store owners, including the highly renowned Shopify Markets service. Intended to offer companies an all-in-one global ecommerce solution, Shopify Markets provides business leaders with a way to expand their online store’s prese

Shopify 104
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Aldi Plans 120 Store Openings in 2023 as it Continues Omnichannel Push in U.S.

Retail TouchPoints

Aldi will open 120 new U.S. stores this year, maintaining aggressive growth despite many retailers slowing down their expansions in the face of economic uncertainty. The additions will bring Aldi’s U.S. store total to more than 2,400 by the end of 2023 and will span the entire continental U.S., with an emphasis on the Southeast. The store growth builds on the 139 locations opened or remodeled in 2022 , which Aldi credited as contributing to the 9.4 million new customers the grocer attracted that

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J.C. Penney profits tumbled last year, as sales edged down

RetailDive

The department store’s investments are hitting its bottom line, but could fuel its comeback, according to owner Simon Property Group’s CEO.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Nordstrom is getting out of San Francisco

RetailWire

Nordstrom is closing its Nordstrom Rack store in San Francisco on July 1 and its namesake department store by the end of August. “Decisions like this are never easy, and this one has been especially difficult,” said Jamie Nordstrom, the retailer’s chief stores officer. “We’ve spent more than 35 years serving customers in downtown San Francisco, building relationships with them and investing in the local community.

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What’s behind Walmart’s DTC selloffs?

RetailDive

The retail giant has been ditching its e-commerce acquisitions for years to refocus on its core. But it could also mean a fresh start for Eloquii and Bonobos.

eCommerce 109
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5 Tips to Build Your SMS List

Sailthru

Few businesses have remained unimpacted by the transformative power of digital technology. As we navigate the age of omni-channel marketing, the number of marketing and sales channels continues to expand, showing no sign of stopping. C onsumers have more choices than ever and know the value of their business. A s a result, marketers must focus on deepening relationships with their consumers to stay in line with their expectations to create personalized experiences that are relevant to their liv

Channel 78
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Composable Ecommerce: Avoiding Adoption Pitfalls and Reaping Rewards 

ESW

Brands and retailers with DTC channels looking to meet unique business needs and grow revenue have almost certainly encountered the words composable ecommerce. But what are brands supposed to make of composable ecommerce? Is it truly novel architecture that solves for virtually any business problem? Or is it a buzzword tech companies and service providers use to woo brands but ultimately leaves clients confused, frustrated and drained of resources?

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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12 Product Bundling Examples

GetElastic

Product bundling is a widely-used product merchandising tactic. With product bundles, brands like yours sell two or more individual products together as a combined offer. Bundles enhance your customers’ experience, expands your market, and above all, increases your average order value (AOV). But not every brand approaches product bundling the same way.

Gifts 78
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How to Move Post-Holiday Excess Inventory—and Maintain Brand Value

SheerID

Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.

Retail 89
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Simon Property ownership in retailers could end in 5 to 10 years, CEO says

RetailDive

David Simon still sees growth potential in the retailers owned by the mall REIT, though that portfolio swung to a loss in Q1.

Retail 98
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How to Move Post-Holiday Excess Inventory—and Maintain Brand Value

SheerID

Retailers can use techniques such as gated offers and limited-time deals to clear out excess inventory while protecting profit margins.

Retail 78
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Athletic Brewing heads to the skies through JetBlue partnership

RetailDive

The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.

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Lesser-Known Benchmarks That Will Improve Your Customer Engagement

Digital Doughnut

The article lists down multiple factors that impact customer engagement and how it can be measured.

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Wayfair debuts in-store digital design tech

RetailDive

The Digital Design Studio kiosk is being piloted at the home company’s AllModern store in Dedham, Massachusetts.

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Secret Sales sets sights on European expansion following $10m Series B funding round

365 Retail

Secret Sales , the premium non-full price marketplace for fashion, sportswear and beauty brands, has raised $10m in funding from a group of well established investors to help accelerate its journey towards becoming Europe’s largest marketplace for non-full price fashion. The announcement comes two years after the company’s first round of funding, which raised €10m in June 2021.

Fashion 70
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Gibson Brands CEO exits

RetailDive

James Curleigh, who has led the company since 2018, will depart while brand president Cesar Gueikian was named interim chief.

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Five Best Practices In Retail Inventory Management

RetailMinded

Managing inventory is a crucial element of every retail business. Having the right products available when your customers need them is critical to improving customer satisfaction and increasing revenue. Retailers know that inventory management is time-consuming and can pose difficulties. Thanks to technology-enabled best practices, managing inventory is easier than ever.

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The Athlete’s Foot opens local store concept in Atlanta

RetailDive

The company is doubling down on customer engagement while expanding its hyper-local products.

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The Role of Delivery Management With Divya Kandikatti

Blue Acorn

How are delivery teams instrumental to an organization? During this episode, Divya Kandikatti joins the show to speak more about […] The post The Role of Delivery Management With Divya Kandikatti appeared first on Blue Acorn iCi.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.