Building an Effective Ecommerce Merchandising Strategy | Salsify
Salsify
APRIL 13, 2023
Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion.
Salsify
APRIL 13, 2023
Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion.
Retail TouchPoints
APRIL 13, 2023
How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. To accomplish this effectively, wine brands need a holistic, omnichannel marketing strategy that ladders up to full-funnel goals: Establish emotional connection and awareness
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Fastr
APRIL 13, 2023
You know that having a fast and reliable ecommerce website is essential. However, have you ever considered the impact that website performance can have on your bottom line? It can be tempting to avoid website updates when your budget is tight, but that is actually the very best time to invest in your site. In this blog post, we'll explore why you should invest in performance and how Zmags Performance Services can help.
Retail TouchPoints
APRIL 13, 2023
Product information management platform Gepard has launched a feature called Digital Shelf Analytics. The solution aims to help brands and retailers track content by supervising content providers, monitoring their enriched product listings on retailers’ websites and fully controlling content completeness and accuracy. The software was designed to help manage content across syndication channels and marketplaces, different product data requirements and variations in local markets in order to ensur
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Fabric
APRIL 13, 2023
fabric is now part of the AWS Partner Network and Marketplace, allowing the company to offer its innovative e-commerce solutions to more customers SEATTLE, April 13 – fabric, whose mission is to accelerate the Gross Merchandise Value (GMV) of the Internet by ending the pain of re-platforming, today announced that it has teamed up with Amazon Web Services, Inc.
Retail TouchPoints
APRIL 13, 2023
Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named Guy Longworth as its new Chief Marketing Officer, effective immediately, and Brian Dengler as the brand’s Chief Innovation Officer, effective May 8, 2023. Guy Longworth SSB is looking to stabilize its C-suite with these appointments following the company’s January 2023 bankruptcy filing , part of a restructuring effort undertaken in cooperation with key financial stakeholders.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
FastSpring
APRIL 13, 2023
From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Experience is the keyword here. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand.
RetailDive
APRIL 13, 2023
Sens. Alex Padilla and John Hickenlooper questioned Walmart, Target, J. Crew and others about compliance practices after reports of exploitation in the U.S.
Store Growers
APRIL 13, 2023
There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. Even if you go for Remarketing audiences, where data on your website visitors is used to create a list of users, your input into audience creation isn’t limited, but the outcome is.
RetailDive
APRIL 13, 2023
The retail giant is letting go nearly 1,000 workers at a distribution center in Chino, California, amid plans to ramp up its use of robotics.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omnisend
APRIL 13, 2023
Reading Time: 5 minutes In 2014, after giving birth to her first baby, Steph Douglas received lots of well-meaning bouquets. But while the flowers were lovely, for Steph they were yet another thing to take care of: “When I had my first baby, I received lots of flowers yet I was feeling completely overwhelmed with everything – the baby, the visitors, the bodily functions – and trying to arrange flowers and then dispose of them was all a bit much, however pathetic that sounds,” she says.
RetailWire
APRIL 13, 2023
Legal marijuana sales are expected to surpass $33.5 billion this year, up $4 billion from 2022, according to a new report from MJBiz. Sales are expected to climb to $57 billion by 2028.
RetailDive
APRIL 13, 2023
In his annual letter to shareholders, the e-commerce giant's chief executive compared the ad business to AWS, which he led for more than 20 years.
ROI Revolution
APRIL 13, 2023
The world of ecommerce is constantly changing – as are consumers’ shopping behaviors. Your business can survive the shifts by remembering that just because something is familiar does not necessarily mean it provides the best experience for your user. By challenging conventional user flows and design treatments, your business can stand out from your competitors and get more conversions.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
APRIL 13, 2023
The company, which also operates through e-commerce, saw total revenue drop by about $375 million in 2022 compared to the year before.
GetElastic
APRIL 13, 2023
Composable architectures offer many benefits, including improved scalability, flexibility, and maintainability. But building an attractive and maintainable UI can be a challenging task, requiring careful consideration of various design principles and the ability to easily reuse and combine components. That's where TailwindCSS comes in. This popular CSS framework provides a utility-first approach to building custom user interfaces, making it an excellent fit for composable.
RetailDive
APRIL 13, 2023
Kontoor’s new Global Design Standards focus on decreasing greenhouse gas emissions, lowering water and chemical usage, and assessing worker well-being.
Smile.io
APRIL 13, 2023
If you’re looking to provide your customers with more ways to earn points, drive participation in your rewards program, or simply increase your average order value, a bonus points event may be the perfect strategy for your ecommerce business! Bonus points events can be a fantastic strategy to keep your rewards program top of mind, and eagerly boost participation in your program.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
APRIL 13, 2023
The apparel rental service narrowed its losses in Q4, with revenue and active subscribers up from last year.
ChannelAdvisor
APRIL 13, 2023
Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other important program management factors and considerations like: Ad strategy Content creation Compliance Program growth Feed management software lets automation bear the burden of listing and advertising across channels.
RetailDive
APRIL 13, 2023
Simon’s event will occur in June — and perhaps kick off a summer sale period — as consumers continue to wrestle with the impact of inflation
MagentoBrain
APRIL 13, 2023
User engagement is a crucial aspect of any website's success. It refers to how users interact with your website, how long they stay on it, and how likely they are to return. One of the most effective ways to increase user engagement is by creating engaging and interactive forms that capture the attention of your audience. In this article, we will explore some of the must-have WordPress contact form plugins that can help you maximize user engagement on your website.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
APRIL 13, 2023
A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.
ChannelAdvisor
APRIL 13, 2023
Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other important program management factors and considerations like: Ad strategy Content creation Compliance Program growth Feed management software lets automation bear the burden of listing and advertising across channels.
RetailDive
APRIL 13, 2023
The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.
RetailWire
APRIL 13, 2023
Walmart plans to use the $5 billion raised in a corporate bond offering for general corporate purposes. The retailer has at least $4 billion in bonds maturing over the next six months, according to CreditSights.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailMinded
APRIL 13, 2023
Parcel auditing is reviewing your business’s shipping bills and invoices to identify possible errors and opportunities for savings. For example, after a detailed review of every data point, you may locate billing inaccuracies such as incorrect dimensional weight charges. In that case, you can get your money back if you were overcharged. Ideally, a parcel audit involves an extensive cost analysis to uncover shipping inefficiencies and to enable you to renegotiate carrier contracts.
RetailWire
APRIL 13, 2023
Amazon.com CEO Andy Jassy is confident that the company can get its expenses in line with the needs of the business and grow sales and profits going forward. In his annual letter to shareholders, Mr. Jassy said that large language models and generative artificial intelligence projects would be transformative for Amazon.
Digital Doughnut
APRIL 13, 2023
Imagine you’re meandering down the snack aisle at your local grocery store, and suddenly you find yourself irresistibly drawn to a new brand of potato chips. Intrigued by the packaging, you toss it into your cart. Ever wondered what’s behind this seemingly spontaneous decision? It’s not a stroke of fate; it’s the captivating world of neuromarketing at work!
RetailMinded
APRIL 13, 2023
More than three quarters of customers prefer talking to a real person when contacting a business. And many say it’s more important to them as an increasing amount of communication becomes automated. The information, from a ‘future of customer experience’ report commissioned by PwC, highlights the essential role phone calls still play across businesses, whether it’s for sales, customer service or support.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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