Understanding Social Proof and Its Impact on eCommerce
Algopix
MAY 7, 2023
As eCommerce continues to grow and evolve, one thing has remained constant: the importance of social proof. Social proof is the concept that people will follow the actions of others in order to conform and make decisions. In the context of eCommerce, social proof refers to the influence that other people’s opinions and actions have on the purchasing decisions of potential customers.
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