Tue.Apr 04, 2023

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Avoid Product Catfishing With the Right Ecommerce Marketing Strategy | Salsify

Salsify

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right reasons. Your products might have strong search engine optimization (SEO) or rank well on heavily researched platforms like Amazon. Your engagement rates might be off the charts. You might see strong sales for a while until, eventually, the bad reviews and returns start flooding in.

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Don’t ignore your employee offboarding processes

Forrester eCommerce

“There’s the door, don’t let it hit you on the way out.” Have you ever been told that or felt that expression when you’ve departed a job?

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How Pinterest is Monetizing its Positive Corner of the Internet

Retail TouchPoints

From the U.S. government to the general public, more people are closely scrutinizing the actions of social media giants. While one is being questioned for its privacy practices ( TikTok ) and another is being pinpointed as the primary enemy to teens’ mental health ( Instagram ), Pinterest has been watching quietly on the sidelines. That is, until now.

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451: $360K/Yr In Passive Income – Where To Invest Your Money Today With Sam Dogen

My Wife Quit Her Job

Today, I have a very special guest back on the show, Sam Dogen. Sam is the owner of the popular personal finance blog Financial Samurai. He’s also a published author and his last book, “Buy This, Not That” hit the Wall Street Journal Bestseller List. In this episode, we talk about passive income investments and how to manage your money in the current economic climate.

Books 223
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Home Depot Invests $10 Million in Charitable Efforts for 2023 with Focus on Accessibility

Retail TouchPoints

The Home Depot Foundation , the charitable arm of The Home Depot , has pledged to invest $10 million in community service projects for 2023 in celebration of the 30-year anniversary of The Home Depot’s associate volunteer force, Team Depot. The Home Depot Foundation has partnered with more than 10,000 nonprofit organizations since 2011, with Team Depot donating nearly 2 million hours of time to serve veterans, respond to natural disasters and address immediate needs within local neighborho

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Get Focused And Go Bold At CX North America

Forrester eCommerce

Success in an uncertain economy requires customer obsession. Register now for CX North America to get the cutting-edge research and actionable frameworks you need to achieve your goals.

Customer 195

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Forrester Event Content: What Does It Take To Stand On That Stage?

Forrester eCommerce

For over two decades, Forrester’s B2B Summit has attracted and educated leaders in sales, marketing, product, and customer engagement disciplines, furthering their professional development and “what it means” around everything from corporate alignment to generative AI.

Events 195
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Increasing ROI on Instagram: From the Desk of a Social Media Manager

Retail TouchPoints

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. With more than 1.3 billion active users, 3.76 billion visits every day and 500 million people using Stories daily, Instagram presents a vast opportunity for businesses to connect with their target audience and increase their ROI.

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Spark, Nurture, And Fire Up Empathy To Drive Innovation

Forrester eCommerce

Only 62% of senior executives say that they can put themselves in the shoes of their customers. Learn how to master empathy in this blog post.

Blog 195
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Vitamin Shoppe Supports Digital Transformation with New Network Solution

Retail TouchPoints

The Vitamin Shoppe has deployed HughesOn managed network services across its more than 700 U.S. retail locations, both owned and franchise, to support its ongoing digital transformation. The network-as-a-service solution from Hughes Network Systems , which is owned by EchoStar , will provide The Vitamin Shoppe with a secure, software-defined wide area network (SD-WAN) on which to run its various business applications. “Hughes designed, deployed and manages our enterprise network with the f

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

With an estimated 9.7 million merchants , Amazon is one of the largest selling platforms in the world. Suppose you’re one such Amazon seller or about to start selling on Amazon; keeping on top of your sales figures, profits, and other data is essential for success. Equally crucial is efficiently interpreting such data. So, today we’re looking at one platform that can help with that: Sellerboard.

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Walmart lays off over 2,300 warehouse workers

RetailDive

Cuts have hit distribution centers in Texas and Pennsylvania, as information about the total impact of layoffs slowly trickles out.

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Shopify for Restaurants: How to Set Up Online Ordering, Delivery, Pickups, and More

Ecommerce Platforms

In our Shopify for restaurants guide, we explain why it’s essential for all modern restaurants and food delivery services to establish an online presence. After that, we go into the step-by-step process of launching a restaurant online shop through Shopify. Restaurants are in a unique position to bring in money from several aspects of the food business.

Shopify 104
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How to create holiday opt-out emails for sensitive topics

Omnisend

Reading Time: 5 minutes All businesses want to make money. That’s a basic truth. But great businesses want to build strong, beneficial customer relationships while making money. In that regard, it’s important for businesses to keep a finger on the pulse of their customers, their preferences and needs. And those needs change over time. Certain holidays, such as Mother’s Day or Father’s Day, can be difficult for some customers who have experienced loss or other challenges, especially a

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Integrations Hub Adds Fluent Commerce Instant-On Integration To Rapidly Deliver Profitable Omnichannel Order Management Experiences

GetElastic

At Elastic Path, we strive to enable users to leverage powerful third-party integrations with just a few clicks through our "instant on" integrations available in our Integrations Hub. With the Fluent Commerce "instant on" integration, add low-code order management capabilities to your business to rapidly drive up revenue, drive down costs, and win the convenience battle.

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Revlon will wipe out $2.7B in debt as it exits bankruptcy later this month

RetailDive

The cosmetics giant will leave Chapter 11 as a private company in coming weeks, with $285 million in fresh liquidity and $1.5 billion in debt.

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Stickers, Stationary, and Success with Sticky Rice Sisters

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here. Sticky Rice Sisters was also featured as one of our amazing merchants in our newsletter Talking Shop. If you want to hear more small business stories and get advice from their founders, be sure to subscribe to Talking Shop!

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David’s Bridal adds ‘hundreds’ of bridesmaid dresses under $100

RetailDive

With three new pricing tiers, the retailer is aiming to offer a broader selection of affordable dresses for price-conscious shoppers.

Retail 85
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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What a difference a year makes!

Liveintent

LiveIntent has officially been in the One World Trade building for a year! Aside from the great amenities and views, we’ve created a space that is ours. A place where we can come together for Townhalls, team meetings, events, and much more! To make the office feel like ours we’ve added hints of LiveIntent branding throughout the space with our colors featured on walls, furniture, and pillows.

Events 62
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Toys R Us creates YouTube series featuring Geoffrey the Giraffe

RetailDive

The marketing initiative also includes a partnership with Nickelodeon, and aims to teach kids about different cities around the world.

Toys 81
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The Funnel Podcast: A Recap of Adobe Summit 2023 With Emily Wilhoit

Blue Acorn

Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization […] The post The Funnel Podcast: A Recap of Adobe Summit 2023 With Emily Wilhoit appeared first on Blue Acorn iCi.

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L’Oréal to acquire Aesop for $2.5B

RetailDive

The beauty corporation is buying the luxury brand from Natura & Co., which took a majority stake in 2012 and also operates The Body Shop.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Useful AI Tools you Probably Don't Know

MagentoBrain

Artificial Intelligence (AI) has become an integral part of our daily lives, from virtual assistants to personalized recommendations. However, many lesser-known Best AI tools could significantly improve our productivity, efficiency, and quality of life. In this blog, we will introduce you to the best useful AI tools you probably don't know about. These tools are designed to automate and streamline various tasks, including transcription, content optimization, image and video recognition, personal

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Foxtrot promotes Liz Williams to CEO

RetailDive

As the former CFO takes her new post, the company’s previous chief executive, co-founder Mike LaVitola, is moving into the chairman role.

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5 Tips For Students Who Want To Start A Drop Shipping Business

RetailMinded

Drop shipping has become a popular way for many students to start their own business. All because it does not require a physical storefront or inventory. Yet, running a profitable drop shipping business takes careful planning and execution. Whether you want to start drop shipping businesses, easy essay writing service , or any other entrepreneurship, we’ve got you covered.

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Inventory up 34% at PVH as orders ship faster, earlier

RetailDive

As supply chain disruption eases, the owner of the Calvin Klein and Tommy Hilfiger brands is getting back to normal product flow.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Walmart e-comm warehouse cuts to top 2,000 jobs

RetailWire

Walmart is cutting over 2,000 jobs at five U.S. e-commerce fulfillment centers in California, Florida, New Jersey, Pennsylvania and Texas. The Texas facility will see the most jobs cut with more than 1,000 positions being eliminated. Walmart is working with workers to find employment in other facilities it operates.

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Pictures Tell a Clear Story to Social Media Advertisers: Stay Flexible

Digital Doughnut

The ancient Greek philosopher Heraclitus wasn’t talking about social media when he said "change is the only constant in life." but he may as well have been. The shake-up following Elon Musk’s acquisition of Twitter, which included the exit of at least half of its top 100 advertisers, has greatly altered the way in which many brands are thinking about social advertising.

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Retailers make custom boxes to fit online orders

RetailWire

Retailers are trying to eliminate oversized boxes to ship online orders. Amazon, Walmart and others are turning to machines that custom-create packaging that fits precisely what is being sent. “There’s only so much room in the vehicles. There’s only so many vehicles available,” said John Blake, an analyst at Gartner. “When we can optimize the size [of packages], we drive a lot of efficiency.

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The Role of Capitalization in Academic Writing and How a Convert Case Tool Can Help

Ecommerce Guru

Capitalization is an essential aspect of academic writing as it is used to convey meaning, emphasize words and phrases, and […] The post The Role of Capitalization in Academic Writing and How a Convert Case Tool Can Help appeared first on Ecommerce Guru.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.