Thu.Feb 22, 2024

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How to Free Your e-Commerce Business from the AI Productivity Paradox

Fastr

Originally published as a guest post on CMS Critic on February 21, 2024. AI investments are riddled with pain and often end in broken dreams. For e-Commerce companies, the true promise of AI lies beyond tools and in sophisticated, flexible environments – where they can break the bottleneck and empower their teams with speed and agility.

eCommerce 130
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Build A Human-Centered Productivity Strategy

Forrester eCommerce

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Customer 440
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Shopify Email vs. Klaviyo: Our In-Depth Comparison for 2024

Groove

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Specifically, 55% of online shoppers prefer email communication, with SMS texting clocking in at a distant second (17%). Consumers are concerned about the economy, but localized support remains strong for small businesses. Staying in touch with your customers is more important than ever.

Shopify 312
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Your Predictions Questions Answered: Leveraging GenAI Successfully 

Forrester eCommerce

During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.

Webinar 434
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Beyond Accelerates Overstock Resurrection Following ‘Fatal’ Branding Mistake

Retail TouchPoints

Beyond, Inc. , owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock , will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Beyond rechristened its Overstock site with the Bed Bath & Beyond name in June 2023 after it acquired the bankrupt retailer’s intellectual property.

Shopify 291
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High-Performance IT: Finding The Right Tech For Your IT Style

Forrester eCommerce

When it comes to adopting the right technology for your organization, one size does not fit all. Learn how high-performance IT can help your organization match the right next tech to your IT style.

More Trending

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What Should Performance Marketers Actually Do?

Forrester eCommerce

I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. However, I’m rarely asked about the people that improve media’s results.

Marketing 426
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Rite Aid Makes Employees the Stars of New Ad Campaign

Retail TouchPoints

Rite Aid has launched its new ‘It Means More’ to celebrate its employees, who represent the company’s “steadfast focus on creating meaningful interactions,” according to a company statement. The pharmacy chain is illustrating its commitment to serving customers by featuring actual employees engaging with visitors in a series of ad spots showing relatable situations, such as picking up urgent prescriptions and checking off a long (and diverse) to-do-list. “Putting our customers first by cre

Customer 270
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50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

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519: The SEO Apocalypse! How Google’s Latest Changes Are Shaking Up the Internet With Toni Herrbach

My Wife Quit Her Job

Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In this episode, Toni and I discuss what’s going on with SEO and artificial intelligence and what’s in store for ranking in search going forward. What You’ll Learn Google’s spam problem How to rank in Google search Google’s latest changes Sponsors SellersSummit.com – The Sellers Summ

SEO 241
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Grocery Outlet Enters Southeast Via Acquisition of 40-Store Chain

Retail TouchPoints

Value supermarket retailer Grocery Outlet will acquire United Grocery Outlet , a 40 -store chain with a similar business model, to gain a presence in the Southeast. Grocery Outlet, based in Emeryville, Calif., operates more than 460 stores in nine Western and Mid-Atlantic states. Financial details of the transaction, which is expected to close early in Q2, were not disclosed.

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Amazon Warehouse Deals: Prices So Low, It Feels Like Stealing

My Wife Quit Her Job

Amazon Warehouse Deals is one of the top ways to buy like-new products at huge discounts. And the best part is that these products fall under Amazon’s 30-day return policy, so you can shop with confidence. In this article, I’ll examine the pros and cons of buying from Amazon Warehouse, along with its impact on third-party sellers and their brands. Whether you’re a buyer in search of great online bargains or a seller concerned about your listings, you’ll learn everything you need to k

Article 173
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How Much Time Shoppers Spend on the Consumer Buying Journey | Salsify

Salsify

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming increasingly important.

Consumer 158
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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

The shipping and delivery phase of an e-commerce order is filled with opportunities or ‘touchpoints’ that you can capitalize on to convert one-time shoppers into repeat customers and spread positive word of mouth to influence their close ones, all while hoping that you don’t encounter any challenge that can infuriate your customers and get your costs ridiculously high.

eCommerce 130
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Understanding Upsellit’s Website Experience Solution

UpSellIt

Firstly, let’s provide some insight into the company behind the Website Experience Solution — that would be us, Upsellit. We’re a leading conversion optimization partner and we create hyper-personalized solutions to increase conversions, order values, customer loyalty, and more. Our campaigns are meticulously tailored to align with our clients’ goals and key performance indicators.

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FastSpring at Game Developers Conference 2024!

FastSpring

Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! We’d love to talk with you in person! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games.

Games 132
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Vape retailer licensing scheme proposed in Parliament

TalkingRetail

A first-of-its kind licensing framework for the UK vape industry has been unveiled in Parliament, just days after a new investigation revealed a near 20-fold increase in the number of illicit vapes seized by councils across the UK since 2020.

Retail 124
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Order Routing: The simplest and fastest way to optimize fulfillment—without writing code

Fabric

With fabric OMS, any retail operator can configure order routing rules to reduce order errors, get closer to customers, and reduce shipping expenses. As businesses grow, so does the complexity of allocating resources to fulfill customer orders across multiple locations. While introducing more fulfillment centers can increase your capacity and get you closer to customers, it can also become a logistical challenge that can negatively impact operations.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Essex Police signs up c-stores to scheme preventing resale of stolen goods

TalkingRetail

Essex Police has launched a new awareness campaign to make stolen goods too hot to handle within the retail sector. Its Business Crime Team and Licensing Unit want to stop thieves being able to sell shoplifted goods to shops and other licensed premises in Essex.

Other 102
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AI Tools to Turn Text into Podcast Conversations

Practical eCommerce

Innovative technology can transform an article into an audio conversation, with realistic voices and dialog. The post AI Tools to Turn Text into Podcast Conversations appeared first on Practical Ecommerce.

Article 99
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Amazon FBA Private Label: The Ultimate Guide to Succeed

Algopix

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. This extensive guide aims to provide a comprehensive understanding of Amazon FBA private labeling, covering essential aspects from its fundamentals to advanced strategies for success. What is Amazon FBA Private Labeling?

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Amazon Aims for a Bigger Piece of the DSP Ad Tech Space

RetailWire

The online tech giant is pushing to get advertisers on board to utilize its ad tech for purchasing ads across various publishers, not limited to its media. While this option has been available for a while, Amazon's ad executives are currently going strong with their efforts.

97
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Lululemon advances circular fashion with recycled nylon product

RetailDive

The retailer partnered with Samsara Eco to introduce an enzymatically recycled nylon 6,6 product in what the companies say is a milestone in textile recycling.

Fashion 102
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Loyalty Programs vs. Pay to Join Memberships

Smile.io

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor.  Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs.

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Shutting down Overstock was ‘a fatal mistake’: Beyond executive chairman

RetailDive

Beyond Inc. will reopen Overstock's online store in the coming weeks in collaboration with Shopify.

Shopify 128
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Independent retailer acquires first c-store through Christie & Co

TalkingRetail

Specialist business property adviser, Christie & Co, has brokered the sale of a convenience store on Rodbourne Road in Swindon, to an independent retailer and first-time buyer in the convenience retail sector, who has big plans for the business.

Retail 87
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Apple Releases Its First Sports App

RetailWire

On Wednesday, Apple introduced a brand-new app called Apple Sports, which is free on the iPhone and delivers real-time scores, stats, and more.

98
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Amazon proposes less packaging, more savings for its sellers

RetailDive

Testing for Ships in Product Packaging compatibility often involves “a series of drops and vibrations,” a packaging innovation team leader said. Sellers can expect fee discounts for program participation.

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The Current State of Google’s Search Generative Experience [What It Means for SEO in 2024]

CPC Strategy

SEO enthusiasts, known for naming algorithm updates after animals and embracing melodrama, find themselves in a landscape where the “adapt or die” mantra prevails. So when Google announced the launch of its Search Generative Experience (SGE) in May of 2023 at Google/IO, you can imagine the reaction was immense.

SEO 74
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Home Depot issues cautious outlook after soft Q4

RetailDive

The economy is leading consumers to delay purchases for big projects, but push forward with smaller ones, executives said.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.