Thu.May 18, 2023

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Zeropark Helps Retailers Optimize Their Brand Advertising

Retail TouchPoints

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solution provider aims to streamline high-intent consumers toward promoted brands by creating shoppable opportunities during the key moments of their buying journey.

Retail 272
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Ecommerce 101: What is the Difference Between a Product Listing Page and a Product Details Page?

Fastr

There is no more important quality in the modern ecommerce landscape than convenience. For your customers, convenience embodies everything from knowledge to agility, understanding what they’re buying and being able to go from cart to checkout with ease.

eCommerce 240
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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. Meta has found that 85% of shoppers actively seek out promotions and other offers before making a purchase, and the new promotional ads format aims to make it easier to help them find deals while enabling retailers to complete more sales.

Consumer 269
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Search – The Next Big Category In Commerce Tech – Is Crucial To CX And Success

Forrester eCommerce

Our newly-published Vendor Landscape for Commerce Search and Product Discovery lists the 28 most notable vendors in the space and details the 10 most important use cases they’re focusing on for clients today.

Retail 195
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Touchland was founded on the belief that common acts of personal care should feel luxurious, not like necessary chores. Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018.

POS 263
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Announcing The Forrester Wave™: Managed Detection And Response, Q2 2023

Forrester eCommerce

The Forrester Wave™: Managed Detection And Response (MDR), Q2 2023 is live! The MDR market continues to redefine what it means to offer a successful security service with high client satisfaction and retention rates and, as a result, extraordinary growth rates.

More Trending

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Google I/O 2023: If You Remove AI, What’s Left?

Forrester eCommerce

Google I/O, Google’s annual product showcase, displayed a very strong AI focus this year. We saw little new hardware, and even with Google’s “add AI to all the things” strategy, most improvements were incremental, not groundbreaking.

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SHEIN Opens Dublin HQ, Plans 30 Pop-Up Events Across Increasingly Important EMEA Markets

Retail TouchPoints

SHEIN has officially launched its Europe, Middle East and Africa (EMEA) headquarters in Dublin City Centre, Ireland and is planning to host approximately 30 pop-up store events across the region this year to boost its profile with customers. The news comes as fellow Asia-based discount shopping app Temu picks up steam in the U.S., where monthly active users of Temu surpassed SHEIN for the first time in April 2023, according to Sensor Tower.

Events 247
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Google I/O 2023: As Far As The AI Can See

Forrester eCommerce

As expected, AI was center stage at Google I/O 2023 and much of it was Generative AI (GenAI). Google has always been powered by AI and now they continue to advance and expand the capabilities as well as productize them.

Consumer 195
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Torrid CFO/COO Resigns; No Permanent Replacement(s) Announced

Retail TouchPoints

Just nine months after taking on the dual role of Chief Financial Officer and Chief Operating Officer at Torrid , Tim Martin has resigned “to pursue other opportunities,” effective May 26, 2023. His responsibilities will be handled by other executives at the apparel, intimates and accessories retailer. Paula Dempsey, SVP of Finance and Investor Relations, will take on the role of interim CFO until a permanent successor is named.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Global Accessibility Awareness Day 2023: Bright Spots And Opportunities In A Year Of Accessibility Research

Forrester eCommerce

Today is Global Accessibility Awareness Day (GAAD), a day focused on digital accessibility and inclusion. Why do we need a day dedicated to this?

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10 Excellent Examples of Web Design for Ecommerce | Salsify

Salsify

It’s difficult to replicate the in-store shopping experience online, but brands are constantly finding new and exciting ways to showcase their products through a screen. Luckily, product pages are basically the final frontier for shoppers deciding whether to buy or not.

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Top 10 eCommerce Platforms Ideal For Small Businesses In 2023

MakeWebBetter

1.564% of the eCommerce owners are using WooCommerce with whopping 1,129,637 users. This showcases WooCommerce as one of the best eCommerce platforms in the entirety of the eCommerce web. Despite the fact that the WordPress eCommerce plugin is succeeding Shopify which is used by 0.915% of site owners in the web space, Shopify has to [.] The post Top 10 eCommerce Platforms Ideal For Small Businesses In 2023 appeared first on MakeWebBetter.

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Walmart sales up 7.6% as shoppers hunt for low prices

RetailDive

Cheap groceries and household goods are drawing in more customers, including higher-income ones, but analysts say few are buying more than that.

Customer 117
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Omnisend vs. Campaign Monitor: Battle of the champions

Omnisend

Reading Time: 9 minutes Omnisend and Campaign Monitor are both popular email marketing tools that offer powerful campaign capabilities, SMS marketing, personalization, segmentation, analytics, and marketing automation features. But which one is better? Which should you choose for your brand? The choice of an email marketing tool is crucial to your brand’s marketing strategy.

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How Elastic Path Empowers the Developer Community

GetElastic

In the world of e-commerce, Elastic Path has been driving technology forward. Providing amazing API-first solutions, and leveraging modern development techniques from microservices to edge computing, Elastic Path empowers developers to build robust websites and applications. Elastic Path's success is driven by adoption from the developer community. Let’s explore how Elastic Path fosters a vibrant ecosystem of passionate developers, providing the tools, resources, and support they need to succeed

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After last year’s inventory tidal wave, where do retailers go from here?

RetailDive

Bare shelves are still a recent memory, but many are learning to live on leaner inventories after overstocking in 2022.

Retail 110
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Retail Data Analysis: Catch The Next Trend Before It’s Too Late

Dynamic Action

Summary Retailers face pressure to predict upcoming trends accurately Trends are determined by popularity and influenced by multiple sources Trends have a bell-curve effect and can vary in lifecycle Data analysis can supplement trend forecasting External market data and internal data can help catch the next trend before it’s too late Analyzing data behind the runway, looking to trend leaders, and understanding key data points can aid in trend forecasting EDITED provides data-backed insight

Retail 62
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Canada Goose revenue jumps in Q4 as it focuses on DTC

RetailDive

The brand is leaning into its direct-to-consumer channel, which saw sales increase 22.6% in the period, as it plans to open 16 stores in fiscal 2024.

Channel 96
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LiveIntent retail media market report reveals 63% of marketers rank retail media advertising more effective than other digital channels

Liveintent

First segment of a four-part research project on retail media shows that nearly three-quarters of marketers plan to increase investment in 2023 NEW YORK CITY — May 2, 2023 — LiveIntent , the email based marketing and advertising technology company, today announced the initial findings from a four-part research project on retail media network (RMN) adoption in digital advertising.

Other 62
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NYC focuses on repeat offenders, social services to combat surge in retail theft

RetailDive

Just 327 serial shoplifters accounted for a third of the more than 22,000 retail theft arrests made in the city last year, officials said.

Retail 95
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The Use of Chatbots in Improving Customer Experience and Brand Engagement

Digital Doughnut

Chatbots have become increasingly popular in recent years, and have been used by many businesses as a tool for improving customer experience and brand engagement. A chatbot is a computer program designed to simulate conversation with human users, typically through a chat interface. Chatbots are capable of performing a wide range of tasks, from answering simple questions to handling complex inquiries and providing personalized recommendations.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Parade launches its first activewear collection

RetailDive

The limited-edition collection, dubbed Moves, includes leggings, bras and bike shorts in sweat-wicking fabrics.

96
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5 Benefits Why You Should Choose WordPress for Your Website

MagentoBrain

Introduction: The popularity and importance of WordPress WordPress is a content management system (CMS) that runs more than one-third of the internet's websites. It is a popular and trusted choice for businesses, bloggers, and individuals who want to create a website quickly and easily. WordPress offers a range of benefits that make it an excellent choice for website development.

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EBay acquires tech company Certilogo to boost secondhand fashion authentication

RetailDive

Certilogo uses digital tech to give consumers access to information about products and confirm their authenticity.

Fashion 83
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Implementing an Effective Loss Leader Pricing Strategy

IntelligenceNode

What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a. The post Implementing an Effective Loss Leader Pricing Strategy appeared first on Blog.

Blog 52
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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C-store retailers weigh in on automation, AI and data challenges

RetailDive

While operators acknowledged these technologies can help with tasks like shift scheduling and assigning duties, some remain hesitant to go full-speed ahead.

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Workers testing positive for marijuana hit a record high in 2022

RetailWire

Quest Diagnostics screened more than six million job seekers for marijuana last year with 4.3 percent coming back positive, up from 3.9 percent in 2021. That’s the highest positivity rate since 1997. More than two-thirds of states have legalized marijuana for medicinal or recreational use and fewer employers now screen for the drug.

Article 52
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Pacsun’s resale platform opens second store-within-a-store concept

RetailDive

PS Reserve also debuted a collection of headwear as it opened a space inside one of the retailer's California stores.

Retail 68
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Walgreens to pay $230 million to settle San Francisco opioid suit

RetailWire

Walgreens has reached a $230 million deal with San Francisco to settle a lawsuit that blamed it for “substantially contributing” to the opioid crisis in the city. The drugstore chain said the settlement was not an admission of wrongdoing.

Article 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.