April, 2020

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […].

Marketing 340
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We’ll Be Your Guide To Customer Journeys At CX North America

Forrester eCommerce

Consumers want companies to understand them, meet their needs, and protect their privacy. Despite technology that provides insights, touchpoints are multiplying, marketing channels are still siloed, and customer expectations for a seamless brand experience continue to grow. Marketing […].

Customer 294
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How to Create an Online Store Without Any Experience

eCommerce Training Academy

Protect shoppers and your eCommerce business with a privacy policy page and a terms of use page. Make sure to provide answers to their concerns throughout the website starting with the help pages. Add Content to Legal Pages. Setup Shipping Options. Setup Payment & Taxes.

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7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellIt

While most ecommerce transactions happen via a debit/credit card, additional options can help ease customer concerns from privacy to price sensitivity. . This payment option has grown in popularity among consumers with privacy and security concerns. . Payment Plans.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Communications And Collaboration Technology For Remote Workers

Forrester eCommerce

Forrester has completed several Total Economic Impact™ (TEI) studies focused on communication and collaboration technology. Higher productivity is a key, consistent, and measurable benefit. We found that there are several ways in which employee efficiency and effectiveness can be improved.

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MARQ Logistics Software Review: Reduce Product Returns by 95%

Ecommerce Platforms

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.