May, 2020

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Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester eCommerce

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. Because they will yield tangible benefits – both top and bottom-line benefits. […].

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How to Turn Your Brick-and-Mortar Store into an Online Store

Ecommerce Platforms

Taking your brick and mortar store online, comes with short term and long-term benefits. In the short-term benefits is that you keep selling even with the present COVID-19 incidence. You’ll help your customers comply with physical distancing while meeting their needs. In the long term, moving your store online keeps you in business. Thousands of brick and mortar stores have closed down because shoppers are moving online.

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eBay Fees Too High? Here Are 5 Ways To Lower Them

SellBrite

eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S. sellers, and sellers ranked it as the top ecommerce site for profitability, according to a survey by EcommerceBytes.

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Why Selling On An Etsy Store Is A Bad Idea Compared To Running Your Own Shop

My Wife Quit Her Job

As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods. Similar to Ebay, Etsy provides an easy way for talented crafters and artists to sell the fruits of their labor with an Etsy store.

eCommerce 390
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Why You Need to Offer Sustainable Packaging — and How to Do It Right

BigCommerce

Eco-friendly initiatives used to be quite novel in the business world.

Shipping 399
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Small Business Order Trends- A year-on-year growth comparision

TradeGecko

Over the past 2 months we’ve been looking at order trends across key industries to better understand which industries have been adversely impacted by the Covid-19 pandemic, which have seen growth week-on-week and where the opportunities lie for small companies looking to pivot and innovate.

More Trending

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Follow These 5 Steps to Optimize Your Google Product Categories

SellBrite

Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a needle in a barnful of haystacks. Ecommerce retailers must not only become masters of Google’s taxonomy; they must fill out and optimize the data feed they’re sending to Google in orde

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How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Forrester eCommerce

The old playbook for how CIOs can manage tech budgets through tough times will not work for today’s pandemic. While CIOs and their business partners are under intense pressure to cut tech budgets, technology plays a vital role in business survival and success during this recession. The coronavirus and efforts to contain its threats have […].

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10 Tips To Increase eCommerce Conversion Rate

Groove

There are a multitude of factors that contribute to a consumer's online purchase decision. During the process of building, designing and launching an eCommerce website, businesses must decide how to inspire customers to make a purchase. To be successful in the competitive eCommerce world, there are strategies to follow and activities to avoid. In order to see an increase in your eCommerce conversion rate, start by improving the customer experience within your site.

eCommerce 370
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Ubersuggest Chrome Extension

Kissmetrics

Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.

SEO 363
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Preparing For The Next Era of Retail: How To Succeed In a World Without COVID-19

BigCommerce

The past six weeks have been inconceivable for retailers around the world.

Retail 473
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7 Easy Ways to Write Great Customer Service Emails

lateshipment

It’s normal that when you’re sending a lot of customer service emails to your clients, you might occasionally make a blunder like forgetting an attachment or addressing someone the wrong way. Here’s a checklist for you to ensure you’re writing great customer service emails and avoiding gaffes. 1. Use the customer’s name. You should be calling your customers by their name.

Customer 246
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306: How My Student Angela Li Makes 6 Figures Selling Jewelry Without Advertising

My Wife Quit Her Job

Today I’m happy to have Angela Li on the show. Angela is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling jewelry over at AzuraJewelry.com. Jewelry is one of the hardest products to sell online because the internet is flooded with jewelry makers of all kinds. But Angela has managed to create a great jewelry brand.

Jewelry 215
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The Promising Case Of Low-Code Testing

Forrester eCommerce

Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already implemented a low-code platform to build digital business applications (see figure). As proponents push into more mission-critical use cases and pro-dev shops look […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Using HubSpot Topic Clusters To Improve SEO

Groove

With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. It’s important to understand that the future of eCommerce search engine optimization is driven by the way humans search, and not by search engines. The shift from formal keywords to conversational search inquiries is revolutionizing how search engines index content.

SEO 370
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Welcome to SEO Unlocked: Your Free SEO Training Course

Kissmetrics

I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

SEO 363
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How Big Data is Improving Inventory Management

BigCommerce

With online retail sales showing no signs of slowing, the opportunity for business growth is monumental.

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How to Handle FedEx/ UPS/ DHL/ USPS Lost Packages?

lateshipment

When you ship through FedEx or UPS, most packages make it to their destinations intact and on time. But, what do you do during those rare occurrences when a package is lost in transit? Who exactly is to be blamed when this happens? The seller or the shipper? Hey @amazon thanks for ruining Christmas and losing my brother's Christmas present. What's the point in 2 day shipping if you lose the package?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Print on Demand Companies for 2020

Ecommerce Platforms

Starting your own business is easier today than it has ever been. You don’t need to buy a brick and mortar store to get selling anymore. All you need is the right attitude, a good set of ideas, and an internet connection. With countless website builders to choose from, and a host of amazing tools for things like membership sites and digital product sales, you’re already set.

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Don’t Succumb To Social Media Stockholm Syndrome

Forrester eCommerce

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […].

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A New Reality: Transitioning Your Business To eCommerce

Groove

This new reality has sprung upon us many changes to our everyday lives. Businesses are losing significant revenues during this shut down, and some brick-and-mortar stores don't know who to turn to for help. If you're wondering how COVID-19 is impacting eCommerce , we're sharing an eCommerce success story on how we helped one of our clients navigate and adapt her business to this new and uncertain environment.

eCommerce 351
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Walmart Dives Into Hot Resale Market With ThredUP Partnership

Retail TouchPoints

Walmart continues its mission to elevate its reputation in fashion with its new ThredUP partnership, which gives e-Commerce shoppers access to secondhand merchandise across the full spectrum of prestige — from luxury names such as Chanel and Prada to middle-market Ann Taylor LOFT and Lands’ End to affordable Old Navy and fast-fashion leader H&M.

Marketing 217
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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The Secret to Mastering Your?Omnichannel Strategy: Inventory Management

BigCommerce

As consumer behaviors change, so must retailers.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

Online shoppers are clear with their order delivery expectations. They want it free. They want it NOW. And they hate delays. How much, you ask? Read on to be truly astounded! The Human Cost of Late Deliveries. How would you feel if you were affected by any of the following situations? Critical medicines being delivered late. A birthday gift you send reaching the destination a day after the birthday.

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Win 12 Months of Advanced Shopify and SendinBlue Premium plus Free Enterprise-level Implementation Service from ShipBob, Worth $2900+

Ecommerce Platforms

Are you a budding entrepreneur ready to take that all-important step and launch your online business? If so, we have a treat in store for you today… that will save you loads of time and money! And, hopefully, provide the enthusiasm and motivation you need to get going with your new Shopify ecommerce store! This is your chance to build a top-notch online business for FREE!

Shopify 211
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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now? To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Marketing 506
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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eCommerce Site Search Best Practices

Groove

Search visitors are some of the most motivated buyers on your site. In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it. For this reason, many companies are making eCommerce site search a core component of their strategy. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. eCommerce Site Search Best Practices.

eCommerce 273
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Retailers In The Eye Of The Storm During Twin Cities Unrest

Retail TouchPoints

On May 29, morning news reports aired scenes of fire crews dousing the smoldering remains of a Family Dollar and a Foot Locker. in south Minneapolis. These were two among dozens of retail establishments in Minneapolis and twin city St. Paul that had been damaged, looted and/or burned down after three nights of demonstrations erupted into widespread destruction.

Retail 210
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Learning From COVID-19 to Look Ahead: How to Give Your Shoppers a Compelling Digital Experience

BigCommerce

In times of crisis — be it small or large — leaders have two responsibilities: to lead through it and to lead…

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How to Respond to Customers After a Late Delivery

lateshipment

Nearly half of consumers (45%) say they are unlikely to continue ordering from a company if it delivers a package late. On-time deliveries, though, aren’t always within a business’s control. Avoiding customer concerns and complaints about late deliveries only makes matters worse, but understanding how to respond to late deliveries can help you keep their business even after a poor delivery experience.

Customer 246
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.