Shopping as Unusual: How to Increase Holiday Sales in 2020
BigCommerce
DECEMBER 8, 2020
Thanksgiving, Christmas, New Year’s Eve are the trifecta of most profitable holidays for retailers.
BigCommerce
DECEMBER 8, 2020
Thanksgiving, Christmas, New Year’s Eve are the trifecta of most profitable holidays for retailers.
Forrester eCommerce
DECEMBER 22, 2020
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry.
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Kissmetrics
DECEMBER 24, 2020
Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.
Retail TouchPoints
DECEMBER 22, 2020
Nike plans to open 30 stores in the second half of 2021 as the retailer positions itself for long-term growth. Leaders discussed their plans for the business, including growing its connections with shoppers and improving supply chain capabilities, on a Dec. 18 call with analysts. The retailer’s plan to better connect with consumers will include “scaling direct connections with contactable members,” according to Matt Friend, EVP and CFO at Nike.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Fabric
DECEMBER 8, 2020
If selling products online is a core part of your business, then you need to build an e-commerce data model that’s scalable, flexible, and fast. Most off-the-shelf providers like Shopify and BigCommerce are built for small stores selling a few million dollars in orders per month, so many e-commerce retailers working at scale start to investigate creating a bespoke solution.
Ecommerce Platforms
DECEMBER 18, 2020
As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. This world of ecommerce marketing often seems like an intimidating one, with marketing types ranging anywhere from social media outreach to influencer engagement, and email marketing to regular advertising.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Forrester eCommerce
DECEMBER 15, 2020
What do you do when you absolutely must get your vaccine to the destination on time and keep it very, very cold? Advances in Internet of Things technologies are make it possible to monitor temperatures of vaccine shipments in transit. On December 11, 2020 the US Food and Drug Administration gave its stamp of approval […].
Kissmetrics
DECEMBER 23, 2020
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.
Retail TouchPoints
DECEMBER 31, 2020
2020 has been an exceptional year for the retail sector, with all businesses having to rapidly adapt in some way or another. Such a time of upheaval has led to a permanent, irreversible change in consumer behavior as shoppers embrace the convenience and security of ecommerce more readily. There is much for retail organizations to do to make themselves resilient to the incoming challenges, but enhancing omnichannel capabilities and building powerful ecommerce experiences will be crucial.
Store Growers
DECEMBER 2, 2020
Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact. Well-optimized product titles make sure that your products show up for highly relevant search queries. In this article, I’ll show you what the best advertisers are doing when it comes to product titles, and I’ll show you exactly how to apply these findings to your product titles.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omnisend
DECEMBER 1, 2020
Reading Time: 4 minutes. How would you like to increase your click-through rates by up to 60%? Did you know that adding interactive elements like a scratch-off lottery ticket or a gift box to your email marketing campaigns can do just that (Omnisend, 2019)? Adding these two elements to your email campaigns can make your emails more fun and less predictable, bringing a whole new level of engagement and excitement for your subscribers — ultimately leading to increased sales.
BigCommerce
DECEMBER 9, 2020
In 1858, a package traveling from St. Louis to San Francisco would take a lightning-fast 25 days.
Forrester eCommerce
DECEMBER 13, 2020
The lending landscape is changing rapidly. While many of the drivers of change emerged over the past decade, COVID-19 has dramatically accelerated the pace of disruption. COVID-19 introduced massive business and operational challenges, turning lending risk assessment and management on its head. Borrowers’ expectations – applying for loans easily and quickly on digital touchpoints – […].
Kissmetrics
DECEMBER 26, 2020
How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
DECEMBER 8, 2020
The AI-powered autonomous shopping experience just got bigger, in the form of a 4,000-square-foot hybrid convenience market called AI Go in Shanghai. The store combines a manned checkout with the use of computer vision as part of checkout-free shopping powered by AiFi Solutions. Stocking 2,000 SKUs ranging from fresh meats to snacks, this store represents the largest deployment to date of the AiFi Autonomous Store Platform OASIS.
Steve Dennis
DECEMBER 14, 2020
In true Dickensian fashion, this retail holiday shopping season looks to be a tale of two cities. The idea that retail has been bifurcating—that companies, particular product sectors and consumers alike are experiencing increasingly polarized outcomes—is hardly new. I began writing and speaking about this trend many years ago and teased it out further in my new book.
Inflow Insights
DECEMBER 8, 2020
Editor’s Note: This post was originally published on May 15, 2013, and has been updated for completeness and accuracy. It may surprise you but, yes, URLs are case sensitive. And, if you have both upper- and lowercase versions of your site’s domain, you may be unintentionally making Google’s job harder — and hurting your site’s own performance.
BigCommerce
DECEMBER 15, 2020
Social media has transformed the marketing space over the last decade, and now social commerce follows a similar narrative.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
DECEMBER 10, 2020
The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.
Kissmetrics
DECEMBER 18, 2020
Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.
Retail TouchPoints
DECEMBER 7, 2020
Walgreens Boots Alliance and VillageMD will open the next 40 Village Medical at Walgreens full-service primary care clinics by the end of summer 2021. The first markets slated for expansion include Houston, El Paso and Austin, Texas; Phoenix; and Orlando, Fla. The expansion is part of the large-scale rollout that will open 500 to 700 Village Medical at Walgreens clinics in more than 30 U.S. markets in the next five years.
Wiser
DECEMBER 29, 2020
Growing brands have to make tough decisions about what business functions they will keep in-house and which ones they can outsource. The question of outsourcing logistics often comes up fairly early in a brand’s lifecycle, and how it’s answered can have a large impact on the brand’s ability to scale. We’ve already talked about why a growing brand might choose a third-party logistics provider.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
MakeWebBetter
DECEMBER 12, 2020
Every time we buy an online product, the first thing we do after deciding what to buy would be checking out the reviews and customer feedback. It can be product images, types of problems faced with that product, and sometimes when it is an extravagant product, we even enquire about it from a person we […]. The post How Can Customer Feedback Improve Your WooCommerce Store appeared first on MakeWebBetter.
ROI Revolution
DECEMBER 3, 2020
Published March 12, 2020. Last updated December 3, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow.
Forrester eCommerce
DECEMBER 11, 2020
With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).
Kissmetrics
DECEMBER 29, 2020
Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Retail TouchPoints
DECEMBER 21, 2020
Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always enough to keep brick-and-mortar retailers out of bankruptcy. To future-proof your business, you need to think beyond social distancing precautions and reimagine the customer experience from the ground up.
TalkingRetail
DECEMBER 17, 2020
A fast-growing convenience store operator is on course to almost double the size of its retail empire by the end of 2021. Amacor has recently taken on two sites – in Speke, Liverpool, and Blackpool, Lancashire – and both are being transformed into Nisa Local outlets. It means the company now operates 12 stores and.
Liveintent
DECEMBER 15, 2020
Let’s face it; capturing audience attention isn’t easy. Not only do advertisers compete against each other for consumer attention, but also across formats, channels, and devices. Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact.
eCommerce CEO
DECEMBER 19, 2020
It’s easier than ever before to start an online business even without any formal education or business experience. If you’re looking for a list of online business ideas for beginners, I’ve got you covered. Nah, we’re not talking about little side hustles here. Although, you can make legit money online with a side hustle. In … 99 Best Online Business Ideas for Beginners Read More ».
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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