RetailDive

DECEMBER 20, 2021

Optimizing marketing methods to cope with the rising surge of ecommerce business.

eCommerce 145

eCommerce Marketing 145

Omnisend

DECEMBER 7, 2021

Reading Time: 6 minutes. While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In fact, recent data indicates that each dollar spent on email leads to an average of 4200% ROI. Whether you’re a fledgling startup or a major enterprise, you probably already rely on email to stay in touch with leads and move them through your sales funnel.

Marketing 190

Marketing Multi-channel Mobile Channel 190

GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Forrester eCommerce

DECEMBER 28, 2021

Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. So what’s top of mind for B2B sales teams? I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

BigCommerce

DECEMBER 20, 2021

Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers.

Marketing 452

Marketing eCommerce Customer 452

Kissmetrics

DECEMBER 23, 2021

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

Games 363

Games Arts Events eCommerce Platforms 363

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. One such platform is Sana Commerce. So in this Sana Commerce review, we’re taking a deep dive into what this eCommerce solution has to offer.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Inflow Insights

DECEMBER 6, 2021

Your eCommerce site’s goal should be to match shoppers to products as seamlessly as possible. In order to accomplish this, you’ll need to consider an important SEO file: the sitemap. Your sitemap (or, more likely, sitemaps) helps search engines understand the pages on your site and all of the products you offer — so they can better show your pages to searchers.

eCommerce 182

eCommerce SEO Recommendation Other 182

Forrester eCommerce

DECEMBER 21, 2021

Starting in the 1800s, house calls from physicians were the norm. Traveling was too difficult for sick patients and house calls eliminated most of the healthcare costs of a standard visit. Until the 1940s, house calls were the primary modality of care. Physicians would travel with their medical supplies on foot or by horseback to […].

Travel 370

Travel Supplies 370

BigCommerce

DECEMBER 8, 2021

Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they…

eCommerce 373

eCommerce 373

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

SEO 363

SEO Social Media Recommendation Information 363

Retail TouchPoints

DECEMBER 27, 2021

The risks of climate change took center stage during 2021, as UN scientists linked global warming directly to human activities. With global attention focused on mitigation, adaptation and resilience, how are retailers managing related risks and considering possible business opportunities? In 2021, Breckinridge Capital Advisors completed a program of engaging with retail sector issuers in the dollar store/general merchandise and aftermarket auto parts subsegments to learn about how they are respo

Retail 355

Retail Supplies Customer Loyalty Fashion 355

Omnisend

DECEMBER 7, 2021

Reading Time: 7 minutes. The holiday season is a hectic and productive period for ecommerce retailers. With this in mind, it’s natural for many businesses to take their foot off the gas as the New Year dawns and things start to settle down. However, post-holiday sales offer a great opportunity to keep the good times rolling. With the right campaigns set up and ready to go, it’s your chance to build on the buzz and momentum created during the holidays and enjoy long-lasting benefits for your bran

Gifts 158

Gifts Shipping Costs Recommendation Customer Retention 158

GetElastic

DECEMBER 30, 2021

This post originally published in 2019 has been updated for accuracy and relevance. Voice recognition devices are a growing trend especially when used in a shopping capacity. Research?shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices.?. It makes sense the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet.

Banking 148

Banking Automotive Mobile Technology 148

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

DECEMBER 22, 2021

Gen Z schools America once again. 23-year old Peter McIndoe from Memphis started a movement that went viral: Birds Aren’t Real. The movement propagated a conspiracy theory that the US government replaced all birds with drones sent to spy on its citizens. The movement drew thousands of followers, including 75K on Twitter, 360K on Instagram, […].

B2C 370

B2C Marketing Customer 370

Wiser

DECEMBER 29, 2021

Phew! 2021 was a busy year for Wiser Solutions. We launched our Commerce Execution Suite , welcomed new teammates in our Paris and Monterrey offices, added more in-store and online solutions, and rolled out a bunch of features and services to make your job easier. We also published 70 blogs in 2021! We covered pricing tips, in-store execution, eCommerce ideas, shopper behavior, and much more.

Blog 147

Blog Consumer eCommerce Retail 147

Kissmetrics

DECEMBER 10, 2021

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.

SEO 362

SEO Blog Recommendation Other 362

Retail TouchPoints

DECEMBER 29, 2021

The pandemic has changed the in-store experience, possibly forever. After spending months with home delivery and curbside pickup as the norm, shoppers have developed a greater taste for convenience than ever before, which in turn has changed how retailers need to look at their stores. Omnichannel is no longer just about connecting digital and physical offerings but about removing friction from the entire operation, from the warehouse to the front of the store.

POS 324

POS Omnichannel Operations Technology 324

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Omnisend

DECEMBER 1, 2021

Reading Time: 9 minutes. As an ecommerce vendor, there’s nothing you can do to avoid shipping delays. While you can take some steps to make your order fulfillment practices more reliable, the reality is that some percentage of your shipments will inevitably be delayed—if not lost, stolen, or damaged. In this article, we’ll take a look at some of the most effective ways to approach order delays and minimize their impact on your business.

Shipping Costs 158

Shipping Costs Shipping Information Order Fulfillment 158

GetElastic

DECEMBER 28, 2021

Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will: Explore this trend.

B2C 148

B2C B2B Technology Channel 148

Forrester eCommerce

DECEMBER 22, 2021

When did you join Forrester? I began my latest career adventure with Forrester in November, 2021. The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. Together, we’ll accomplish great things. I have always focused on delivering […].

Technology 370

Technology Operations 370

Omniconvert

DECEMBER 15, 2021

Discover Roger Dooley’s advice for eCommerce stores that want to use neuromarketing tools for understanding customer behavior and experience. The post Roger Dooley: The pandemic made neuromarketing tools accessible to companies of all sizes appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148

Blog eCommerce Customer 148

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Kissmetrics

DECEMBER 16, 2021

If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces. In the face of rising acquisition costs, these marketplaces have replaced DTC as the go-to platform for effective media spend, burying retailers further down the list.

Omnichannel 321

Omnichannel Marketing Retail Technology 321

Omnisend

DECEMBER 1, 2021

Reading Time: 6 minutes. Email marketing remains one of the most effective ways to convert your subscribers into loyal fans and customers. But keeping your audience engaged in this distraction-filled world is harder than ever. That’s where a soap opera sequence can save the day. Like the daytime TV shows it’s named after, a soap opera sequence uses storytelling, drama, and cliffhangers to hook your subscribers.

Blog 158

Blog Information Marketing Other 158

GetElastic

DECEMBER 20, 2021

We get this question often. While similar names can be confusing, Elastic Path and Elasticsearch (now known as Elastic) are entirely separate companies that each offer different types of best-in-class products. This post will summarize the differences between the two companies. What is Elastic Path? We provide composable, API-first headless commerce solutions that make it simple for brands with complex requirements to deliver unique digital commerce experiences.

Telecommunications 148

Telecommunications Multi-channel Recommendation eCommerce 148

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Forrester eCommerce

DECEMBER 16, 2021

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021. In 2018, ITSM vendors were still completing the transition […].

Presentation 370

Presentation Management Marketing Customer 370

Omniconvert

DECEMBER 10, 2021

One thing to keep in mind is that not all customers are created equally. One single ICP (Ideal Customer Profile) generates a margin of as much as 376 low-value customers. So it’s not fair nor smart to treat everyone the same and to focus on the wrong customers, right? Because now the customer acquisition cost […]. The post How to maximize the sales in this holiday season and beyond appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148

Blog eCommerce Customer 148

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

Events 339

Events Social Media Improvements Customer 339

Retail TouchPoints

DECEMBER 10, 2021

The pandemic has been a challenging time for shopping centers, and even as vaccination rates climb and shoppers return to old habits, retailers are finding that many of their shopping preferences have permanently shifted. As the new year approaches, retailers need to think about what their expansion plans will look like and how their stores can best serve customers.

Shipping Costs 321

Shipping Costs Travel Omnichannel Leisure 321

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail