April, 2022

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4 Ways to Differentiate Your Emerging Ecommerce Brand

BigCommerce

Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.

eCommerce 429
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How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. But what about the foundation of your store?

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We Increased Email Revenue 126% With Our Signature Klaviyo Jumpstart

Groove

Shambhala Publications, Inc. is a premier independent publishing company of written books, audiobooks and immersive courses that strive to improve physical and spiritual wellbeing. With genres such as Buddhism, Christianity, Mindfulness, Wisdom Traditions, Health, Yoga, Martial Arts and more, Shambhala Publications aims to publish meaningful content that enlightens society.

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Take A Pragmatic Approach to B2B Conversation Design to Avoid Dystopian Dialogue

Forrester eCommerce

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […].

B2B 370
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the

PayPal 361
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3 Tips on How To Create a Consistent Brand Experience Across Every Channel | Salsify

Salsify

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their friends for advice, or consult a store employee.

Channel 148

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How to Change Themes on Shopify (And Transfer Most Of Your Content)

Ecommerce Platforms

A significant advantage of Shopify over the competition is its library of beautiful, modern, responsive themes. You can choose from hundreds of themes, with designs made for industries like fashion, sporting goods, outdoor adventure, blogging, electronics, and more. But many users encounter the question of how to change themes in Shopify. After all, new Shopify installations already come with a default theme, so you'll have to change out that one if it doesn't work for your brand.

Shopify 223
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SheerID Partners With Brands to Reward Teachers During Teacher Appreciation Week

SheerID

Brands in numerous industries partner with SheerID for Teacher Appreciation Month to provide exclusive offers to the 6.7 million educators in the US.

Marketing 158
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You’re Probably Greenwashing, But You Don’t Know It

Forrester eCommerce

Alongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment. Expect more of this to happen this week, with Earth Day falling on Friday, April 22 — and get ready to see many brands accused of greenwashing. Greenwashing — when a business is perceived to […].

B2C 370
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The Future of Shopping: What to Expect in 2032

Retail TouchPoints

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted. While we won’t be traveling in flying cars to our favorite stores anytime soon, we’re still on the fast track to a transformed shopping experience.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Salsify Raises $200 Million in Funding Round, Reaches $2 Billion Valuation | Salsify

Salsify

Salsify’s company valuation hits $2 billion with the closing of its $200 million Series F funding round led by TPG. Salsify closed a $200 million Series F funding round today, bringing our company valuation to $2 billion. This funding round was led by global alternative asset management firm TPG and also included investments from the Permira Growth Opportunities Fund , Neuberger Berman , and Cap Table Coalition.

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Out-of-stocks led to $175M in lost sales at Bed Bath & Beyond

RetailDive

Executives were "disappointed" in the retailer's fourth quarter results, blaming falling sales on industrywide supply chain challenges.

Supplies 145
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Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

Making the right choice between Shopify POS vs Square POS isn’t always easy. Shopify and Square stand among some of the better-known all-in-one merchant solutions for business leaders today. These tools can both support business leaders in taking payments offline, building relationships with customers, and even building an online presence. Both Shopify and Square have a lot of amazing features to offer to help you sell.

POS 211
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Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

SheerID

A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data.

Marketing 159
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Two Steps To Reduce Your Carbon Footprint With Smart Devices, IoT, And A Bit Of Patience 

Forrester eCommerce

Earth Day is Upon Us! Earth Day is this Friday, April 22nd. As such, I wanted to take a break from my normal IT service management/knowledge management cover to discuss my own journey to reduce my carbon footprint using smart technologies: I have lived in California for over 20 years, and every month I get […].

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026. To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr.

Retail 354
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Salsify Open Catalog Launches to Combat ‘Walled Gardens’ for Brands and Retailers | Salsify

Salsify

Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”.

Retail 148
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How Headless Commerce Supports the D2C Customer Journey

Kibo

Direct-to-consumer (D2C) retail is a selling approach that bypasses the use of traditional middlemen and third-party suppliers. D2C businesses like Warby Parker, Allbirds, and Birchbox are manufacturers and retailers rolled into one. They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Vanga Shopify App Review (Apr 2022)

Ecommerce Platforms

If you’re looking to scale your Shopify store, increasing revenue is likely one of your key priorities. Of course, everybody loves bringing in more cash, but the question is: how can you earn more ? It’s well known that upsells are an excellent place to start. As much as 10-30% of all eCommerce revenue is generated through upsells. Furthermore, 60% of salespeople used upselling and cross-selling in 2021 as part of their sales strategy.

Shopify 211
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Snapchat: 92% of Gen Z want to use AR for shopping

RetailDive

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.

Other 141
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Five Notable Fintech Attributes And Companies

Forrester eCommerce

[This post was coauthored by Christy Lano.] Forrester’s latest report on the state of fintech shows that funding for fintech companies not only rebounded (from a decidedly down year in 2021) but has skyrocketed to new, historic heights. To dive deeper into this research, we’re looking at specific fintech companies and — more importantly — […].

Customer 370
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UNIQLO Parent Plans 300-Store Global Expansion with Focus on North America

Retail TouchPoints

Fast Retailing , parent company of brands including UNIQLO and Theory , revealed major global expansion plans — including opening at least 300 new stores — in its FY2023, which ends in July 2023. As reported in WWD , Daisuke Tsukagoshi, CEO of UNIQLO USA, said that due to the booming North America market, the company plans to open 30 new stores per year and increase its total doors to 200 in the region within five years.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Tips to Boost Customer Engagement by Using SMS Marketing Strategy

Digital Doughnut

Thanks to its accessibility, SMS marketing reaches more customers. Find out how to craft the perfect strategy to capture more customers and improve engagement.

Customer 131
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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

For the past decade or so, many brands have been faced with the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of an increasingly digital savvy, growing millennial audience – generally accepted as the first internet-fixated generation. After two decades, however, the millennial generation is beginning to slip into the annals of retail, a thing of the past, set to be replaced as the generation that preceded it.

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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.

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After closing physical stores, Amazon doubles down on one-day delivery

RetailDive

In his first letter to shareholders, CEO Andy Jassy said Prime members "will love this." But the e-commerce giant may need it.

eCommerce 134
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Observations On The Atlassian Outage

Forrester eCommerce

What Is Going On? One of our less pleasant responsibilities here at Forrester is commenting on serious business, security, or technical failures in the digital and IT industry. Due to its duration and the implications for a subset of the user base, the current Atlassian outage rises to that level. Atlassian is staking its future […].

Customer 370
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Supply Chain Challenges Have Introduced a New Concept into Ecommerce — Inventory Pacing

Retail TouchPoints

Supply chain management is the heart of retail management and has the ability to inform the overall health of a business. As a result, businesses looking to gain a competitive advantage in the global marketplace are investing more heavily in supply chain management. Investment in the proper technologies needed to build a strong supply chain not only enables prompt replenishment of products in inventory, but also optimizes planning capabilities in rapidly evolving business ecosystems while minimi

Supplies 329
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How Can Marketers Master B2B Marketing on Social Media?

Digital Doughnut

Do you know how to do B2B marketing on social media? All social media marketers should know about this who want to achieve reach and traffic. In this article, you will discover how you can become proficient in marketing on social media.

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Employee empowerment the Jamf way

Jamf on Retail

Beyond the benefits that Jamf solutions provide IT and management, they can help employees in many industries and job functions to work more efficiently and happily.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.