Transform Your Ecommerce Site with a User-Centric Approach
BigCommerce
AUGUST 9, 2022
At the heart of the web lies one important thing that it couldn’t run without: the user.
BigCommerce
AUGUST 9, 2022
At the heart of the web lies one important thing that it couldn’t run without: the user.
Ecommerce Platforms
AUGUST 29, 2022
The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Repeat customers are easier to sell to than new visitors on your ecommerce store, and they spend more too (up to 67% more ). Unfortunately, convincing clients to return to your business and keep spending their hard-earned cash isn’t always easy.
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RetailDive
AUGUST 29, 2022
Brands are relying on WebAR to transform their e-commerce sites into powerful AR commerce destinations.
Store Growers
AUGUST 5, 2022
Last Updated on August 5, 2022. If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the big picture, whether the performance is good or bad. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
SheerID
AUGUST 26, 2022
Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.
Forrester eCommerce
AUGUST 25, 2022
In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
AUGUST 17, 2022
It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the stats, frankly one might even say quite the opposite. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% from a year ago, while in-store sales rose 10%. From another perspective, research showed that on average, the online share of total spending rose sharply, from 10.3% in 2019 to 14.9% at the peak of the pandemic.
BigCommerce
AUGUST 4, 2022
For Suzie Schleifer, CEO and owner of Stacked by Suzie, becoming an entrepreneur was never part of the plan.
My Wife Quit Her Job
AUGUST 8, 2022
Today, I’m thrilled to have Natalie Mounter on the show. Natalie is a member of both my courses and she runs TotallyDazzled.com which is a 7 figure business selling rhinestone accessories for weddings. She’s a regular at the Sellers Summit, one of my favorite people in the ecommerce space, a ball of energy and she really knows her stuff when it comes to marketing and sales.
Ecommerce Platforms
AUGUST 9, 2022
There’s one main reason to change languages on Shopify: your customers speak a different language than what’s offered by default. That default language is English, so you may find that your shoppers mainly speak German, French, or Chinese, making it essential to translate. Merchants also encounter the need to change languages on Shopify when they expand into other markets.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 29, 2022
Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.
Salsify
AUGUST 12, 2022
The Salsify Certification program launches the Salsify Workflow Essentials and Workflow Administration learning paths to help customers and partners drive operational efficiency.
Retail TouchPoints
AUGUST 25, 2022
Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.
SheerID
AUGUST 22, 2022
BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Wiser
AUGUST 8, 2022
Retailers modify prices, costs, discounts, and more every single day. All these little pricing changes are integral if they want their eCommerce businesses to stay relevant. From a brand manufacturer perspective, however, these daily price changes can be a cause for concern. This is because price is directly correlated with brand value. Whether we as consumers acknowledge it or not, price definitely impacts our opinion of a product.
Ecommerce Platforms
AUGUST 18, 2022
In 2022, organizations will continue to face unprecedented hiring challenges. Not least because the pandemic has changed how we work. For instance, many businesses now operate on a hybrid basis. I.e., employees' time is split between the office and home. On top of that, unemployment has fallen to a record low of 3.6% in the US. As a result, many businesses have struggled to fill vacancies during the year's first quarter.
Forrester eCommerce
AUGUST 25, 2022
In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.
Salsify
AUGUST 30, 2022
Modern consumers around the world no longer limit their shopping to retailers in their home countries. They're increasingly turning to international retail websites to find the best products that fit their needs and lifestyles.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
AUGUST 10, 2022
Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy EMERGE In Color. From left, Tori Nichel, Lori McGhee-Curtis and Frenchye Harris Photo courtesy of EMERGE In Color. Even though it operated for little more than one month, EMERGE In Color at Los Angeles’ Beverly Center created a powerful space for Black designers and Black-owned businesses that are too often overlooked by retailers in the high-
GetElastic
AUGUST 3, 2022
So many trends have led to the explosion in API-first companies. One of the biggest is the rise of end users as buyers, particularly software developers. OpenView Ventures aptly calls this trend the “ end user era.” In response, product-led growth (PLG) has emerged as a go-to-market (GTM) motion at these SaaS software companies, which in turn have become some of the largest companies in enterprise software.
RetailDive
AUGUST 1, 2022
The department store in Maryland is sparsely merchandised and low on traffic. Senior Reporter Ben Unglesbee takes a look inside to see how retail has changed since the heyday of malls.
SheerID
AUGUST 3, 2022
Learn more about how your business can leverage zero-party data to improve customer retention.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
AUGUST 30, 2022
Tech Execs: It Is Time To Take The Lead, Break Boundaries & Build The Future In today’s turbulent social and economic times, more is expected of business executives than ever before. But according to our research, most organizations have yet to unlock the full potential of technology. In fact, only 20% of organizations are currently […].
Salsify
AUGUST 11, 2022
When done right, shopping apps can empower modern consumers to do more than just browse new products: Shoppers can follow their favorite brands and retailers, make purchases, collect coupons, and earn rewards.
Retail TouchPoints
AUGUST 1, 2022
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into an immersive one.
Liveintent
AUGUST 3, 2022
Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. If you’re a performance or growth marketer, you might think this is a wild claim.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
RetailDive
AUGUST 11, 2022
The retailer entered bankruptcy in 2018. It has been stuck there ever since, as the company and its creditors pursued claims of “rank” self-dealing.
Digital Doughnut
AUGUST 2, 2022
Harness the power of social media and get SEO benefits to your business website in terms of traffic, leads, and engagement. Implement these strategies and take your social media game to the next level.
Forrester eCommerce
AUGUST 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Salsify
AUGUST 2, 2022
In today’s evolving commerce marketplace, being agile is critical to long-term growth and success. According to McKinsey & Company , digital leaders generated 3.3 times the total returns to shareholders (TRS) of digital laggards between 2016 and 2021.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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