August, 2022

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Transform Your Ecommerce Site with a User-Centric Approach

BigCommerce

At the heart of the web lies one important thing that it couldn’t run without: the user.

eCommerce 382
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The Best Loyalty Apps for Shopify to Boost Customer Relationships

Ecommerce Platforms

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Repeat customers are easier to sell to than new visitors on your ecommerce store, and they spend more too (up to 67% more ). Unfortunately, convincing clients to return to your business and keep spending their hard-earned cash isn’t always easy.

Shopify 210
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How brands are collapsing the e-commerce purchasing funnel with augmented reality

RetailDive

Brands are relying on WebAR to transform their e-commerce sites into powerful AR commerce destinations.

eCommerce 145
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44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

Last Updated on August 5, 2022. If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the big picture, whether the performance is good or bad. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit.

eCommerce 172
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How Top Brands Use Market Segmentation to Reach Customers

SheerID

Learn about market segmentation and explore some of the common types of segmentation, and how different brands utilize it.

Marketing 165
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The State Of VSM: Five Things We Like

Forrester eCommerce

In 2020, Forrester’s Now Tech: Value Stream Management Tools, Q2 2020, report featured 12 vendors with a stand-alone or integrated VSM solution. Two years later, this market has nearly doubled: The Value Stream Management Landscape, Q3 2022, covers 22 fully featured VSM vendors. More vendors means more competition and more innovation, which is good for […].

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the stats, frankly one might even say quite the opposite. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% from a year ago, while in-store sales rose 10%. From another perspective, research showed that on average, the online share of total spending rose sharply, from 10.3% in 2019 to 14.9% at the peak of the pandemic.

eCommerce 363
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Stacked by Suzie Makes a Fashion Statement with BigCommerce

BigCommerce

For Suzie Schleifer, CEO and owner of Stacked by Suzie, becoming an entrepreneur was never part of the plan.

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417: How To Make A Million Dollars Selling Bling With Natalie Mounter

My Wife Quit Her Job

Today, I’m thrilled to have Natalie Mounter on the show. Natalie is a member of both my courses and she runs TotallyDazzled.com which is a 7 figure business selling rhinestone accessories for weddings. She’s a regular at the Sellers Summit, one of my favorite people in the ecommerce space, a ball of energy and she really knows her stuff when it comes to marketing and sales.

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How to Change Languages on Shopify

Ecommerce Platforms

There’s one main reason to change languages on Shopify: your customers speak a different language than what’s offered by default. That default language is English, so you may find that your shoppers mainly speak German, French, or Chinese, making it essential to translate. Merchants also encounter the need to change languages on Shopify when they expand into other markets.

Shopify 210
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty

Forrester eCommerce

Data-driven, actionable insights will be critical for weathering economic turbulence. Providing these insights ranks high among marketing operations teams’ priorities in the year ahead.

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Salsify Certification Program Launches Workflow Training | Salsify

Salsify

The Salsify Certification program launches the Salsify Workflow Essentials and Workflow Administration learning paths to help customers and partners drive operational efficiency.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands.

Marketing 328
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SheerID partners with BigCommerce to Provide Exclusive Offers and Discounts to Merchants

SheerID

BigCommerce merchants can now provide exclusive offers and discounts to valuable consumer communities like students, teachers, and the military to drive immediate sales Portland, OR—August 23, 2022 — SheerID, a global leader in identity marketing, has joined forces with BigCommerce (Nasdaq: BIGC) a leading Open SaaS ecommerce platform for fast-growing and established B2C […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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4 Benefits of Automated MAP Price Monitoring for Brands

Wiser

Retailers modify prices, costs, discounts, and more every single day. All these little pricing changes are integral if they want their eCommerce businesses to stay relevant. From a brand manufacturer perspective, however, these daily price changes can be a cause for concern. This is because price is directly correlated with brand value. Whether we as consumers acknowledge it or not, price definitely impacts our opinion of a product.

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Horizons Review: Is This The Right International Hiring Solution for You?

Ecommerce Platforms

In 2022, organizations will continue to face unprecedented hiring challenges. Not least because the pandemic has changed how we work. For instance, many businesses now operate on a hybrid basis. I.e., employees' time is split between the office and home. On top of that, unemployment has fallen to a record low of 3.6% in the US. As a result, many businesses have struggled to fill vacancies during the year's first quarter.

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What Happens To Trust In Times of Economic Volatility?

Forrester eCommerce

In times defined by extraordinary political and social instability, customers, employees, and partners increasingly turn to businesses they can believe in, and that give them confidence in their future actions based on a clear set of values.

Customer 370
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How To Develop Your Expansion Strategy | Salsify

Salsify

Modern consumers around the world no longer limit their shopping to retailers in their home countries. They're increasingly turning to international retail websites to find the best products that fit their needs and lifestyles.

Consumer 147
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How EMERGE in Color’s Design Connected Black Creatives With Luxury Consumers

Retail TouchPoints

Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy of EMERGE In Color. Photo courtesy EMERGE In Color. From left, Tori Nichel, Lori McGhee-Curtis and Frenchye Harris Photo courtesy of EMERGE In Color. Even though it operated for little more than one month, EMERGE In Color at Los Angeles’ Beverly Center created a powerful space for Black designers and Black-owned businesses that are too often overlooked by retailers in the high-

Consumer 321
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Product-Led Growth in Commerce: Is it Different?

GetElastic

So many trends have led to the explosion in API-first companies. One of the biggest is the rise of end users as buyers, particularly software developers. OpenView Ventures aptly calls this trend the “ end user era.” In response, product-led growth (PLG) has emerged as a go-to-market (GTM) motion at these SaaS software companies, which in turn have become some of the largest companies in enterprise software.

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This is the last Sears for hundreds of miles. What can it tell us about the state of malls?

RetailDive

The department store in Maryland is sparsely merchandised and low on traffic. Senior Reporter Ben Unglesbee takes a look inside to see how retail has changed since the heyday of malls.

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Building a Zero-Party Data Strategy That Improves Customer Retention

SheerID

Learn more about how your business can leverage zero-party data to improve customer retention.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Counting Down To Forrester’s Technology & Innovation APAC For 2022

Forrester eCommerce

Tech Execs: It Is Time To Take The Lead, Break Boundaries & Build The Future In today’s turbulent social and economic times, more is expected of business executives than ever before. But according to our research, most organizations have yet to unlock the full potential of technology. In fact, only 20% of organizations are currently […].

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3 Brand or Retailer Shopping Apps With Unique Features | Salsify

Salsify

When done right, shopping apps can empower modern consumers to do more than just browse new products: Shoppers can follow their favorite brands and retailers, make purchases, collect coupons, and earn rewards.

Retail 147
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into an immersive one.

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Why performance marketing alone won’t grow your brand

Liveintent

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. If you’re a performance or growth marketer, you might think this is a wild claim.

Marketing 118
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Sears Holdings reaches $175M settlement with Lampert and company

RetailDive

The retailer entered bankruptcy in 2018. It has been stuck there ever since, as the company and its creditors pursued claims of “rank” self-dealing.

Retail 132
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How to Increase SEO Traffic With Social Media

Digital Doughnut

Harness the power of social media and get SEO benefits to your business website in terms of traffic, leads, and engagement. Implement these strategies and take your social media game to the next level.

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2022 AIOps NowTech Data Overview sheds light on current capabilities

Forrester eCommerce

The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

Blog 370
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How to Adapt to the Latest Retail Technology Trends | Salsify

Salsify

In today’s evolving commerce marketplace, being agile is critical to long-term growth and success. According to McKinsey & Company , digital leaders generated 3.3 times the total returns to shareholders (TRS) of digital laggards between 2016 and 2021.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.