November, 2020

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The Best Way To Find Wholesale Suppliers, Vendors And Products For Your Online Store

My Wife Quit Her Job

If you want to start an online store, you have to know where to find wholesale suppliers. Should you search on Google? Should you attend a tradeshow? Should you import from China? Where can you find drop ship suppliers, wholesalers or factories to manufacture your products? When my wife and I first started our online store, we had these exact same questions.

Drop Ship 358
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Bots Kept Jeff From Buying A PS5, And Sandy Had To Hear About It

Forrester eCommerce

It’s not that I’m not a gamer. I enjoy board games and card games: Trivial Pursuit, Settlers Of Catan, SET, Hive. I’m up to level 3056 in Two Dots. As a kid, I played Super Mario Land on my brother’s GameBoy and Sonic The Hedgehog on the family Sega Genesis. But I’ve never been one […].

Games 540
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How to Start an Online Store: The Help You Need To Get Yours Up and Running

BigCommerce

There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone.

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The Best Luxury Marketing Strategies

Kissmetrics

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.

Marketing 363
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Aetrex Worldwide Releases Voice-Enabled Foot Measuring Technology

Retail TouchPoints

Aetrex Worldwide has launched Albert 2, the next generation of the company’s 3D foot scanning technology. The omnichannel device is designed to be a fully integrated foot scanning system that can help shoppers find correctly fitting footwear and orthotics and provide an enhanced customer experience at retail. Customers step into the Albert 2, which can scan both feet in 20 seconds or less, to capture static and dynamic pressure as well as 3D measurements of the foot.

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Top 12 Shopify Alternatives (Nov 2020): Best Solutions Reviewed

Ecommerce Platforms

While we simply can't deny the fact that Shopify is at least one of the top ecommerce platforms for creating and managing online stores today, there can exist some reasons for which you wish to explore its alternatives. No matter why you wish to look at them, here are the top 12 Shopify alternatives for your ready reference, with my brief review of each.

Shopify 223

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Black Friday “All Season Long?” Expect The Bots To Follow Suit.

Forrester eCommerce

I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November, and probably most of December too.” Best Buy is touting, ” Black Friday all season long.” Target offers weekly, “Black Friday Now” deals. Walmart? “Black Friday Deals for Days!

eCommerce 523
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How To Quickly Build An Email List That Generates Ecommerce Sales

BigCommerce

With dozens of social media channels to choose from, including Facebook, Instagram, Snapchat, Messenger and SMS, why should you focus…

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How to Create Hyperlocal Ad Campaigns

Kissmetrics

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.

Events 363
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Is Black Friday Still Relevant in 2020?

Retail TouchPoints

There is no doubt that retailers have faced many struggles as a result of the pandemic. Brick-and-mortar stores were forced to shutter around the country, forcing retailers to amplify their ecommerce efforts, with varying levels of success. Many struggled to adapt, resulting in a record number of bankruptcies, and in some cases complete closures, including industry stalwarts like Neiman Marcus, Lord & Taylor and J.Crew.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Shopper behavior has changed. Should your shopper marketing strategy change, too?

RetailDive

Shoppers' behaviors are changing and will continue to do so. To stay connected with shoppers, brands must find new ways to connect with them, wherever they are.

Marketing 145
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We’re About to Begin Our Initial Descent

Steve Dennis

Last week a Wall Street Journal article suggested that perhaps store closings weren’t exactly great for most retail brands. No argument from me, as I’ve been pointing this out for several years and devoted an entire chapter in my new book to this topic. Below is a section titled “We’re About to Being Our Initial Descent” from Chapter 8 (“Optimizing to Extinction”) of Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption.

Books 174
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The DevOps Hypothesis Is Sound – Introducing The 2020 State of Modern Technology Operations survey

Forrester eCommerce

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We did *not* rule out developers, as long as they also had runtime responsibilities). We also […].

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Charting a New Path Forward: How to Plan Your Ecommerce Investments for the Future

BigCommerce

It’s not often that widespread change happens overnight, but that’s how it felt for much of the U.S.

eCommerce 441
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Kissmetrics

Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.

Marketing 363
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Identifying the ‘Faces’ Behind Faceless Online Transactions

Retail TouchPoints

Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. In 2019 , the total market share of online U.S. retail sales surpassed general merchandise sales for the first time in history. And as a result of the coronavirus pandemic, this trend is only increasing. According to McKinsey , ecommerce sales in apparel, department stores and beauty products have increased by nearly 10%, on average, since the onset of the pan

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10 Must-Use Social Media Marketing Strategies for eCommerce Marketers

Ecommerce Guru

The e-commerce market is more competitive by the day, and to develop a loyal customer base, e-commerce organizations need to understand innovative ways to establish relationships with their customers. Web traffic is the most important segment for any e-commerce sector, and yet it is the most challenging one. In the evolution of online shopping, social media marketing strategies for eCommerce plays a very important role today.

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Lululemon to sell Mirror devices in stores, add community features

RetailDive

The home workout platform, which the athletics retailer acquired in the midst of the pandemic, will be initially available at 18 stores this holiday season.

Retail 142
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Trust In The Age Of The Customer

Forrester eCommerce

One of the best parts of being a Forrester analyst is having the time, space, and data to wrestle with abstract, complex concepts that inevitably influence business today and in the near future. For the past several months, I’ve been chipping away at a topic that is on the minds of leaders in just about […].

Customer 489
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BigCommerce vs Shopify vs Shopify Plus: Which Ecommerce Platform is Right for You?

BigCommerce

Selecting the right ecommerce platform for your business isn’t a decision you can make quickly.

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How to Tell if You’re Shadowbanned on Social Media

Kissmetrics

Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned).

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Retail Ecommerce Ventures Seeks to Add Stein Mart to its Growing Portfolio

Retail TouchPoints

Retail Ecommerce Ventures placed a $4 million stalking horse bid for the intellectual property of Stein Mart through a majority-owned subsidiary called Stein Mart Online. The assets available for sale include the Stein Mart brand as well as its private label brands, domain names, social media assets and customer data. Retail Ecommerce Ventures has acquired the intellectual property of multiple retailers in recent years, including Modell’s Sporting Goods , Dressbarn and Pier 1 Imports.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Survey reveals importance of shopping locally

TalkingRetail

Shopping from a local business this Christmas could double the amount of money that stays in the local community, new research reveals. The study, commissioned by Visa, found that for every £10 spent with a local business, more than a third (£3.80) stays within the area. The research also found that currently Brits spend just.

Consumer 130
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The power of YouTube in the era of COVID-19

RetailDive

Consumers are turning to new and unfamiliar retailers; YouTube, in particular, is uniquely positioned to help retailers connect with consumers and drive meangingful engagement.

Consumer 131
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Why YOU Should Care About Sustainability

Forrester eCommerce

Whether you are a producer of enterprise technology or a consumer of it, if you have sent an email, bought a cell phone, or ordered a nice little gift online, you should care.

Gifts 483
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How We’ll Shop in 2021: Key Trends and Consumer Habits

RetailMinded

How, where and who we shop with is changing at breakneck speed. Over the past six months we’ve seen seemingly infallible household brands declare bankruptcy, shopping malls have become ghost towns and the ecommerce industry has boomed to the point where data suggests that it will almost have doubled in size by 2022. . Shopping habits changed so rapidly in 2020 that thousands of businesses were caught unaware.

Consumer 128
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Ubersuggest 8.0: The Ultimate Competitor Analysis Tool

Kissmetrics

You may have noticed some small changes to Ubersuggest recently, but now it is time for another major release. In the last few months, you have seen the application get faster, we are slowly (but surely) working on increasing data quality, and we have even made multiple updates to our Chrome Extension. But today, we are announcing a new feature that will make finding lucrative keywords even easier.

SEO 363
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Dunkin’ Brands Acquired by Inspire Brands for $11.3 Billion

Retail TouchPoints

Inspire Brands will purchase Dunkin’ Brands , parent company of Dunkin’ and Baskin-Robbins , in a transaction valued at approximately $11.3 billion. Dunkin’ will join a restaurant portfolio of more than 11,000 locations, across brands including Arby’s, Buffalo Wild Wings, SONIC Drive-In and Jimmy John’s. The deal will nearly triple Inspire’s footprint, with the addition of more than 12,500 Dunkin’ and almost 8,000.

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Nisa unveils latest promotion

TalkingRetail

Nisa has launched its latest Big Deal, which coincides with the second national lockdown in England. The promotion includes dinner for two consisting of two Co-op British Ranch Steaks and Co-op Fries for £4. Chris Walker, marketing operations manager at Nisa, said: “We know that shoppers visit their convenience stores regularly for the meal for.

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Allbirds to raise prices on Black Friday to fight climate change

RetailDive

Following in the footsteps of other environmentally conscious companies, the DTC brand is using the shopping day to take a stand against consumerism.

Other 144
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.