March, 2023

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Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester eCommerce

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

Games 370
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BigCommerce Review 2023: The Complete Guide

Ecommerce Platforms

In this’s BigCommerce review, I’ll be looking at one of the most popular ecommerce store builders on the market today. BigCommerce is a scalable and convenient tool, with a host of built-in features designed to help business owners thrive online. In my opinion, BigCommerce is a robust, flexible, and easy-to-use platform, capable of scaling to suit a range of business types.

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.

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How Wiser’s Price Intelligence Compares to Pricing Web Scrapers

Wiser

Data is one of the hottest commodities in the business world. For retailers, this is especially true when it comes to pricing data. Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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6 reasons you should implement customer loyalty programs

Omnisend

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.

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11 digitally native retailers at risk of bankruptcy

RetailDive

These companies were meant to be disruptors to the industry. But as macroeconomic pressures intensify and capital gets harder to find, they may be put to their biggest test.

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How to Build a Better B2B Social Media Marketing Strategy in 2023

Digital Doughnut

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

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Kohl’s to Bring Sephora Shop-in-Shops to 7 New States in 2023

Retail TouchPoints

Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.

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Velocity Pricing: What It Is & When to Use It

Wiser

It’s no secret that there is an abundance of different pricing strategies to choose from. It’s a big decision, and the health and success of your business rely on you making the right choice. One popular pricing strategy that you can choose is velocity pricing. What Is Velocity Pricing? Velocity pricing uses a product’s “sales velocity,” or the speed at which a product sells, when determining prices.

Fashion 158
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Electronics email marketing: Real-life examples and best practices

Omnisend

Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Entertainer joins forces with retail charity Retail Trust

365 Retail

The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.

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Foot Locker to shutter 400 mall-based stores by 2026

RetailDive

As the retailer looks to simplify its business, CEO Mary Dillon also said the company is “revitalizing” its Nike partnership.

Retail 145
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Digital Marketing Career Guide: Tips and Strategies for Success

Digital Doughnut

Digital marketing is an ever-evolving industry that presents a wide range of opportunities for those interested in pursuing a career in this field. Whether you are a student or an experienced professional looking for a career change, digital marketing offers a dynamic and exciting career path.

Marketing 128
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. “The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton bra

SEO 321
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Website Merchandising: What Is It and How Do I Manage It? | Salsify

Salsify

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

Social responsibility is a huge priority for consumers. According to Harvard Business , “87% of consumers are motivated to purchase from companies committed to making the world a better place.” Consumers vote with their wallets, deciding which businesses to support or not support, depending on a company’s beliefs and social mission.

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Yodel to Open New Depot in Coventry, Signaling Continued Growth

365 Retail

Yodel, the UK independent parcel carrier, has announced plans to open a new depot in Longford, Coventry. The company’s sustained growth has led to the need for additional capacity, and the new facility, covering over 6.5 acres of land and at almost 135,000 sq. ft, could process and deliver up to 50,000 parcels per day at peak. This represents a 28% increase in output from the Leamington Spa depot, making it the largest within the Yodel property estate.

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Amazon closes, cancels more warehouses as cost-cutting persists

RetailDive

The e-commerce giant canceled, closed or delayed 99 facilities in its U.S. fulfillment network, according to a firm tracking the company. Amazon disputed its findings.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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11 Digital Marketing Trends That Need to Be Considered in 2023

Digital Doughnut

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks for any business.

Marketing 115
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Instacart Health Launches Tools to Scale ‘Food as Medicine’ Programs

Retail TouchPoints

Healthcare providers can now leverage a suite of digital tools from Instacart that are designed to enhance collaborative care, promote healthy choices and deliver nutritious food to patients and their families, particularly those living in food deserts or needing a medically restricted diet. “We know that access to nutritious foods can deliver healthier outcomes, but a number of challenges have prevented healthcare providers from effectively adopting food as medicine programs at scale,” said Sar

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DaaS vs SaaS: What’s the Difference?

Wiser

Desktop as a Service (DaaS) and Software as a Service (SaaS) have had a revolutionary effect on the way businesses are able to run. These are both cloud services that have significantly improved the functionality and capabilities of the modern workspace. Thanks to these services, the playing field between businesses has levelled off just a little further.

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Reports: Amazon Faces a 6-Day Worker Strike in April and a Class Action Lawsuit in the UK

Retail TouchPoints

Amazon associates at a UK warehouse reportedly plan to strike for six days in April in a dispute over pay, according to Reuters. Additionally, the retailer is reportedly facing a $1 billion class action lawsuit that claims its Buy Box has been used to direct sales to its own products rather than help shoppers find the best deal, according to CNBC. The GMB trade union has announced that more than 560 workers in Coventry will walk out from April 16 through 18, then again from April 21 through 23,

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.

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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Thousands of years later, in 2009, the market for digital assets arose. As these digital assets became prevalent, so did fraud.

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Reports: Walmart Eliminating Hundreds of Jobs at Five Fulfillment Centers

Retail TouchPoints

Walmart is reportedly eliminating hundreds of jobs at five ecommerce fulfillment centers, according to Reuters and CNBC. Affected employees have been asked to find jobs at other Walmart locations within 90 days as the company makes cuts “to better prepare for the future needs of customers,” according to a company spokesperson. “This decision was not made lightly, and we’re working closely with affected associates to help them understand what career options may be available at other Walmart locat

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Apple Launches Long-Awaited BNPL Offering

Retail TouchPoints

Apple has begun the pre-release of its new Pay Later offering, which was first announced at the company’s developers’ conference in June 2022. Pay Later — which will let users split purchases into four payments spread over six weeks with no interest and no fees — is now available for some randomly selected Apple Wallet users in the U.S., and will roll out to all users in the coming months.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Retail TouchPoints

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution. “We’re bringing together the best in commerce with the best in search to solve a complex and costly problem for enterprise retailers — world-class sear

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Kendra Scott on Putting Philanthropy First — and How She Will Continue to Empower Women

Retail TouchPoints

Kendra Scott has had philanthropy as part of its corporate DNA since the company launched in 2002, powered by the commitment to making the world a better place of Founder, Designer, and Executive Chairwoman Kendra Scott herself. Scott and her company are continuing to build on their efforts to this day, most recently with the launch of the Kendra Scott Foundation on March 8 — International Women’s Day. “ I have always strived to use my talents to improve the lives of others, especially women who

Jewelry 305
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NorthLadder Aims to Reduce E-Waste by Improving Electronics Resale Journey

Retail TouchPoints

NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.

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Target, Macy’s and Dollar Tree Prep for a Tough Year Despite Holiday Success

Retail TouchPoints

While the 2022 holiday season was an overall success , the specter of a potential recession was clearly looming over the retail industry in the final months of the year. That pressure can be felt in the Q4 2022 results and fiscal 2023 outlooks released by a multitude of retailers this week. Walmart has already warned of an economic slowdown in the coming year, noting that shoppers’ savings rates are about half of what they were during the pandemic.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.