BigCommerce

NOVEMBER 5, 2018

In ecommerce, glitz and glam matter – a lot.

eCommerce 388

eCommerce 388

Optimizely

NOVEMBER 14, 2018

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company. Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this new space is facing a unique branding challenge.

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Forrester eCommerce

NOVEMBER 6, 2018

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […].

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Customer Customer Experience Management 1097

Kissmetrics

NOVEMBER 20, 2018

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship with or the career of the Google employee.

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SEO Mobile Games Article 273

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Groove

NOVEMBER 21, 2018

It's been projected that by 2021, the number of emails sent and received each day will grow to 320 billion. That is an almost inconceivable number of emails with the potential to drive sales for businesses. If you want to take advantage of email marketing, I have outlined four email marketing best practices that won't fall irrelevant any time soon. Use segmentation.

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My Wife Quit Her Job

NOVEMBER 11, 2018

I always get crazy looks whenever I tell people that I started studying for the SATs in 4th grade. Or when I attended nerd camp in the 7th grade and completed Geometry, Algebra and Trigonometry in the span of 3 weeks. “Man, you must have had the worst childhood ever. Did you have any fun as a kid?” Looking back, I’m proud to say that my parents did an awesome job raising my brother and I despite the perceptions from the outside.

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Optimizely

NOVEMBER 1, 2018

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store.

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B2C Marketing B2B Article 354

Forrester eCommerce

NOVEMBER 8, 2018

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […].

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Marketing Customer Experience Technology Customer 419

Kissmetrics

NOVEMBER 6, 2018

Have you heard the saying, “content is king?”. Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic.

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Marketing SEO Blog Article 267

Groove

NOVEMBER 13, 2018

Search Engine Optimization (SEO) can make or break your BigCommerce store. These optimizations are some of the most important ongoing marketing efforts that require effort and attention. Having a well optimized store can assist growing your organic channel. That's why we'r e outline a few basic and advanced techniques for optimizing your BigCommerce presence for the search engines.

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BigCommerce SEO Mobile Recommendation 247

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

NOVEMBER 14, 2018

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

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Supplies Outdoor Social Media Accessories 227

BigCommerce

NOVEMBER 9, 2018

Did you know that customers who stick with your brand over time will spend 67% more than new customers?

Customer Retention 379

Customer Retention eCommerce Marketing Customer Marketing 379

Optimizely

NOVEMBER 28, 2018

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses.

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Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […].

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Management Channel Marketing Multichannel 417

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

NOVEMBER 5, 2018

PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives. It not only allowed you to quickly send and accept money from friends and family, but it ensured that the money was far safer than many of the other options you could choose from. This came in huge once eBay emerged, considering both sellers and buyers were concerned about fraudulent activity.

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PayPal Merchant Services Payment Services Payments 223

Groove

NOVEMBER 12, 2018

Companies of all sizes understand that one of the purposes of a company blog is to engage your customers in a conversation. It is much easier to start that conversation by providing topical information that is practical for current and future customers. Utilizing your blog effectively will help your business grow. Your writing shouldn’t be forced but it also needs to be active to show you are engaged.

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My Wife Quit Her Job

NOVEMBER 26, 2018

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

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Article 223

BigCommerce

NOVEMBER 8, 2018

Commerce-as-a-Service (CaaS) allows your customers to avoid having to choose between their rich content and a robust ecommerce platform.

eCommerce Platforms 325

eCommerce Platforms eCommerce Customer eCommerce Technology 325

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Optimizely

NOVEMBER 22, 2018

Have you heard of a little event called Black Friday? Cyber Monday ring a bell? Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Every year, the discounts get bigger and the sales period gets longer.

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Customer Loyalty Customer Shipping Costs eCommerce 246

Forrester eCommerce

NOVEMBER 6, 2018

Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value.

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Operations Customer Information Technology 416

Ecommerce Platforms

NOVEMBER 16, 2018

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. Maybe you remember this list of 293 general tips for ecommerce websites that we put together a while back. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.

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Shopify Shipping Costs Web Design Article 207

Groove

NOVEMBER 1, 2018

By the end of 2018’s first quarter, Facebook amassed 2.19 billion active users. That’s 2.19 billion potential customers for any number of products and/or services – if marketed to properly. That being said, it can be easy to get overwhelmed but it doesn’t have to be if you ask yourself the right questions to target your audience. Thats why we're breaking down simple ways to attract and nurture leads on Facebook.

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Books Games Marketing Recommendation 231

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

My Wife Quit Her Job

NOVEMBER 19, 2018

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers. What’s especially frustrating is that Amazon never takes corrective action unless they receive enough negative press coverage.

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BigCommerce

NOVEMBER 19, 2018

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales.

SEO 380

SEO eCommerce 380

Optimizely

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. Brands like Amazon are eager to win a piece of market share with a constant stream of innovations like the virtual closet organizer and personal stylist Echo Look and the Prime Wardrobe try-before-you-buy offering.

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Fashion eCommerce Marketing Jewelry 236

Forrester eCommerce

NOVEMBER 5, 2018

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row. And what little movement that did happen was toward the middle of our scale, where 62% of brands bunched up in […].

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Customer Experience Customer 415

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Ecommerce Platforms

NOVEMBER 1, 2018

Running a successful e-commerce store is a heck of a lot easier when you have the right plugins installed. This is where Dropship.me comes into its own. In light of this, we've put together a comprehensive Dropship.me review- so you can decide whether this resource is right for your business. Let's dive in! Dropship.me Review: What's Dropship.me? You can easily spend hours researching potential products to dropship from your e-commerce store, to then realize further down the line the product's a

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eCommerce Shipping Costs Download Payment Services 203

GetElastic

NOVEMBER 16, 2018

Originally reported at Fast Company. Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store. According to Nike’s Chief Design Officer, John Hoke, the future of retail is a mix between digital and physical. And it looks like they’ve accomplished just that – aiming to make shopping in-store as convenient as shopping online.

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Retail Payment Services Definition POS 152

ecomdash

NOVEMBER 26, 2018

The end of the year is upon us and it’s the perfect time to start sourcing new products to sell online. Each year we bring you a list of niche products that are trending and this year is no different. Here’s our guide to the top ecommerce niches of 2019, including a bunch of tips to help you find the best niche for your ecommerce business. Pros of Selling Niche Products.

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Shipping Costs eCommerce Food and Beverages Fulfillment 148

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel.

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Channel eCommerce Improvements Marketing 333

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail