November, 2022

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

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Winners and losers of Black Friday 2022

RetailDive

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

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How To Beat the Competition in DTC Ecommerce [Download] | Salsify

Salsify

Salsify publishes a new guide explaining how brands can use a product data management solution to satisfy the needs of direct-to-consumer (DTC) shoppers.

Download 147
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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Many retailers are turning to AI to help boost productivity while keeping costs in check.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How We Picked The 2022 Top 10 Emerging Technologies

Forrester eCommerce

Since we published The Top 10 Emerging Technologies In 2022, we’ve been getting questions about how these technologies were selected out of the hundreds that Forrester tracks. Clients also ask, “Why are some obvious ones like machine learning, blockchain, the metaverse, or quantum computing missing?” Here are our top 10. Please read our four-part blog […].

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Lifting Bottom-Line Revenue 50% With Paid Advertising

Groove

Background. The team at Cordova Outdoors specializes in creating tools for outdoor-minded people to use in enjoying their trips outside. Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. As a result, this outdoor retailer challenged Groove Commerce to optimize their existing accounts and to maximize ROAS.

Outdoor 370

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35 New Year email subject lines for fun, creative, & engaging emails

Omnisend

Reading Time: 9 minutes. The holidays are here with us and everyone is looking forward to spending quality time with their friends and family. As a business, this is a great time to reach out to your customers and wish them well. You can also use the festivities to launch an email campaign to let customers know about your offers and drive sales. It’s been established that customers spend more during the holidays than any other time of the year.

Marketing 155
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Amazon Insights on the Global Opportunity for Brands [Download] | Salsify

Salsify

Salsify publishes a new report that breaks down the global Amazon opportunity for brands — and offers tips for scaling operations, optimizing product content, and driving revenue.

Download 148
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New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

Retail TouchPoints

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. With more than 500 items at launch — including products from Cartier , Gucci , Adidas , New Era and Rolex — TRYO wants to “revolutionize how people shop online” by making AR try-on experiences more easily accessible to both shoppers and brands.

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Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Forrester eCommerce

Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Food and Beverage Brands Can Use Distribution Checks

Wiser

By the time most products reach the shelf, they have already traveled long distances, been in several shipping and transportation containers, and been handled by many different people just to make their way into the hands of the consumer. This can involve manufacturers, wholesalers, distributors, transportation, retailers, and the store-level employees who display the products on the shelf.

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ClickUp Review: What You Need to Know About This Productivity Software

Ecommerce Platforms

All business owners want to improve the efficiency of their systems and marketing, and one of the best ways to achieve this is by using productivity automation software. The truth is that time management is complex. Most of us rely on several platforms to help us manage our time – online calendars, to-do lists, timers, etc., to help us get things done.

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How the D2C Starter Kit can Kickstart Your Digital Commerce Success

GetElastic

Elastic Path adds a D2C Starter Kit for brands to kickstart their Composable Commerce journey with a customizable storefront. What is the D2C Starter Kit? The D2C Starter Kit is an open-sourced toolbox aimed at accelerating the development of a digital commerce storefront that can be easily customized for specific use cases. D2C brands can set up a commerce storefront in a matter of days rather than months, saving up to 15% of implementation costs while preserving the speed and flexibility a Com

Demo 148
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eCommerce Profit Margin: Calculate & Increase it through CLV

Omniconvert

Read on and discover what eCommerce Profit Margins means, how to calculate it, and how to increase it through the wonders of Customer Lifetime Value. . The post eCommerce Profit Margin: Calculate & Increase it through CLV appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 147
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Lowe’s Sells Canadian Business to Sycamore Partners for $400 Million

Retail TouchPoints

Lowe’s has entered into a definitive agreement to sell its Canadian retail business to Sycamore Partners for $400 million in cash plus a performance-based deferred consideration. The business, which is based in Boucherville, Quebec, operates approximately 450 corporate and independent affiliate dealer stores under several different formats and banners, including RONA , Lowe’s Canada , Réno-Dépôt and Dick’s Lumber.

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Take A Pragmatic Approach To Embrace A Cloud-Native-First Strategy

Forrester eCommerce

The era of cloud-native transformation is here. Cloud-native is core to modern IT infrastructure, thanks to the power of the Kubernetes distributed compute backbone. Vibrant open source communities, effective product implementations by vendors, and savvy adoption by enterprises have created a dynamic, powerful cloud-native ecosystem that puts cloud scale in the hands of business and […].

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The Ins and Outs of Market Research

Wiser

It’s no secret that introducing a new product to the market can be extremely difficult. Coming up with the product idea feels like the first big hurdle, but the true challenge comes from a different step—doing your homework. It’s important that you gain a deep understanding of your customer base. Who are they? Are they happy with your products?

Marketing 147
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The Best Turnkey Ecommerce Website Providers

Ecommerce Platforms

Let's be honest – ecommerce is the online money-making opportunity of the decade. ecommerce sales reached $5.2 trillion in 2021, and it's set to hit $8.1 trillion in the next few years. . But, many are reluctant to open an online store because they think it's too complicated or expensive. But the truth is, it's not necessarily as hard as you might think.

eCommerce 197
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

This post was originally published in July 2022 and has been updated for relevancy on Nov 29, 2022. Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

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Are You Ready To Accept Crypto Payments? | Salsify

Salsify

While today’s shoppers are forced to face higher and higher prices on consumer goods, it’s likely that most wouldn’t dare pay a nine-figure sum for a couple of pizzas.

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TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC

Retail TouchPoints

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the stops. And while window shoppers typically have to enter the store to make actual purchases, this year livestreaming network TalkShopLive is making it possible for shoppers to buy what they see right there on the street. In partnership with FrontRunner Technologies, TalkShopLive is bringing a “live commerce window shopping experience” to NYC.

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Want To Improve Employees’ Insights-Driven Decision Making? Data Literacy Programs Alone Won’t Help

Forrester eCommerce

Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7 trillion dollars on technology globally. But if tech execs think that these […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Boost Revenue With Upsells and Cross-Sells

Wiser

Picture this: you want to brush up on your ping pong skills and decide it’s time to reinvest in a new pair of paddles to get the ball rolling. So, you turn to online shopping. You find the paddles you want, a pack of balls, and you’re about ready to check out. Then, suddenly, you see a recommendation: a book to help you improve your ping pong game. You sure could use it, it’s been a while since you’ve played and you’re a little rusty.

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A One-Stop SellKit Review: What You Need to Know

Ecommerce Platforms

If you're looking for a sales optimization tool, you may have stumbled across SellKit. This WordPress plugin is explicitly designed to help WooCommerce store owners boost conversions by automating their checkout process and sales funnels. That's as well as managing their user experience, validating orders, and handling customer payments. . Interested?

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Is Live Shopping Right for Your Business?

GetElastic

As technology drives shopper experiences , brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce.

Apparel 147
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Customer Stickiness and its connection to Customer Loyalty

Omniconvert

Read on and discover what Customer Stickiness means, its importance, and how it relates to sustainably growing your business. The post Customer Stickiness and its connection to Customer Loyalty appeared first on Omniconvert Ecommerce Growth Blog.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Target Expands Curbside Convenience with Starbucks Ordering Option at Nearly 250 More Stores

Retail TouchPoints

Target is adding Starbucks options to its Drive Up curbside service at 240 stores in California, Delaware, Minnesota, New Jersey, New York, Pennsylvania, Texas, Washington and West Virginia. Shoppers can place orders and have their food and beverages delivered to them alongside their other items. . Starbucks orders can be placed after the Target customer receives confirmation that their standard order is ready.

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Enable Site Features That Make Shopping Easy This Holiday Season

Forrester eCommerce

Online holiday sales are expected to grow at a faster rate than holiday sales overall this year. That means retailers must ensure that their websites are set up for success.

Retail 360
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The Top Ecommerce Personalization Trends To Watch | Salsify

Salsify

Brands and retailers that want to win over potential customers and drive increased sales need to offer more than high-quality products and services.

eCommerce 145
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Best No Code Website Builder for 2023

Ecommerce Platforms

You have an idea. Customers have money. Somehow, you need to connect these two concepts. For many people, that means taking to web design. Before you can start out with SEO and social media, you need a landing spot—a beautiful website on which potential customers can land. And while you may have a brilliant idea and a wonderful concept of how to attract customers, you’re still running into one little problem.

eCommerce 197
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.