January, 2022

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The 10 best BigCommerce themes to grow your business

Omnisend

Reading Time: 10 minutes. BigCommerce gives merchants plenty of opportunities for customization, but the theme you pick when starting out will have a direct impact on many areas of your design. Selecting a theme that aligns with the goals you have for your online store will help you achieve your ideal design as quickly and efficiently as possible. Different designs make sense for different businesses, but we’ve found that these ten options stand out from other BigCommerce themes.

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4 Winning Brand and Retail Partnership Examples

Salsify

We all know the adage: “Two heads are better than one.” But when it comes to standing out on the digital shelf, you might be surprised how much brands have to gain by working together.

Retail 148
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5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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Managing Technology’s Impact On Society Will Require A Responsible And Ethical Tech Organization

Forrester eCommerce

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 eCommerce Trends You'll See in 2022

Groove

Though trends come and go, some trends stick around. And when you don't keep up with the competition, you're sure to be left behind. With the pandemic in 2021, eCommerce gained significant market share over in-person shopping. With this growth comes the importance of staying up-to-date with the latest eCommerce trends. So, we put together this blog to share our forecast of the top eCommerce trends that we believe will make their mark in 2022.

eCommerce 370
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How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really)

Kissmetrics

Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying to come up with a good idea, much less write your first sentence. It happens to all of us. However, blog posts are still the top asset to engage with your audience and generate leads for your business.

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Swipesum Review: Everything You Need to Know

Ecommerce Platforms

Accepting all forms of payments, whether that’s buy now pay later, recurring bills, or just a one off lump sum, etc., is imperative to so many eCommerce brands. However, this isn't always cheap. Depending on which payment processors and providers you use, this simple service could cost your business considerably as the transactions roll in. Many businesses, therefore, try their best to navigate the payments industry to get the best deal.

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Charging Forward into 2022 with BigCommerce CEO Brent Bellm

BigCommerce

In 2021, ecommerce experienced another year of pandemic-accelerated growth.

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The Definition Of Modern Zero Trust

Forrester eCommerce

At the beginning of 2022, Zero Trust faces a bizarre dichotomy; it’s on the verge of becoming the de facto cybersecurity approach while simultaneously having many security practitioners decry it as “just a marketing ploy.” How did we, as the security community, arrive at such a precarious perch? Part of the problem, according to John […].

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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term? Or losing potential customers due to an inadequate user interface?

eCommerce 370
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Structured Data Vs. Unstructured Data: How to Make This Work for Your Website

Kissmetrics

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.

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How Retailers Can Establish an IoT-Based Smart Building Strategy

Retail TouchPoints

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

Retail 326
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ShipBots Review: A Family-owned, Highly-flexible Ecommerce Fulfillment Company

Ecommerce Platforms

ShipBots is an order fulfillment service for ecommerce stores with standard storage and shipping needs. It also offers unique fulfillment options for subscription boxes, retail, Amazon FBA prep, merchandise, and apparel. In the booming industry of 3PL (3rd-party logistics), is ShipBots right for your online store's needs? In this ShipBots review, we take a deep look into the company's primary features, services, pricing, and customer support.

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Unique discount codes now available for WooCommerce

Omnisend

Reading Time: 3 minutes. Omnisend is about to become the only email service provider on WooCommerce with the ability to add unique discount codes to emails. We’ve always offered integrations with other platforms to give our customers all the benefits of easy-to-use omnichannel features while continuing to use their preferred ecommerce platform. WooCommerce store owners could already integrate with Omnisend and benefit from our powerful, ecommerce-focused automation features.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Emotions And Moments In The Customer Journey That Really Drive Loyalty

Forrester eCommerce

Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […].

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Pay Per Click Advertising Platforms You Need In 2022

Groove

Let 2022 to be your year with pay per click advertising. Pay Per Click Advertising Platforms You Need In 2022. From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly. The resale market is growing 11 times faster than traditional retail and is expected to reach $84 billion by 2030, far eclipsing the predicted $40 billion market for fast fashion. .

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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A Quick Seller Snap Review (Jan 2022)

Ecommerce Platforms

Are you an Amazon seller trying to optimize your pricing strategy? If that's you, perhaps, you want to see what Seller Snap can offer your business? Well, rest assured, you're in the right place. In this review, we’ll cover everything you need to know about Seller Snap – more specifically, how the product works, its key features, and its pricing. Hopefully, by the end of this Seller Snap review, you'll have all the info you need to decide whether this software is right for your Amazon business s

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The 5 Most Popular Remarkable Retail Podcast Episodes of Season 3

Steve Dennis

It’s hard to believe that my co-host (and producer) Michael Leblanc and I have shipped nearly 60 episodes of the Remarkable Retail Podcast in just over 15 months. It’s been a great learning experience and we are so very grateful for our many amazing guests, being named to multiple “best of” lists, earning all the 5-star reviews and, most importantly, our growing audience.

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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester eCommerce

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […].

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How Webpage Speed Impacts The Bottom Line

Groove

What Is Webpage Speed? Webpage speed , or page load speed , is a term that refers to how quickly or how slowly an entire website or a specific webpage takes to load in its entirety. This takes into account every single piece of content on a page, like images, graphics, videos, text, CTA buttons, the navigation menu and the footer. Page load times vary depending on numerous aspects of a site, such as the size of files, the platform a website is hosted on, how a webpage is coded, the number of wid

SEO 359
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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7 Tips for Image Optimization

Kissmetrics

Are you looking to gain an edge in SEO? If your image optimization isn’t up to snuff, you could be missing out on traffic, user engagement, and sales. Google looks at more than 200 factors when deciding which website to rank for a specific search query. While having a well-optimized image won’t help sub-par content rank number one, it can help you stand out from other sites that don’t optimize their images.

SEO 277
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What’s Behind the New Urgency Driving Sustainability Initiatives?

Retail TouchPoints

The COVID-19 pandemic accelerated many things in the business world, but one item that temporarily fell off the priority list was sustainability. In a survey of 750 executives, Deloitte found that nearly two-thirds of organizations had to cut back on environmental sustainability efforts due to the pandemic and resulting economic downturn. But ongoing pressure from consumers, employees and even regulators has forced businesses — especially retailers — to reprioritize sustainability along with bro

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Best Reverse ASIN Tools to Find Top Amazon Keywords

Ecommerce Platforms

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. Overall, the best reverse ASIN tools offer features to pursue keywords that are bound to provide profits.

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Faceted Navigation for eCommerce: Complete Guide for SEOs

Inflow Insights

If your eCommerce website sells a lot of products, there’s nothing like faceted navigation to improve your customers’ search experience. Sorting by filters like size, color, and style can greatly increase conversion rates — but, unless you set up the technical aspects correctly, that could easily be negated by harmful SEO impacts. Fortunately, faceted navigation isn’t as tricky as it seems, as long as you follow a few important rules.

SEO 157
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Twenty-five percent of Europe-5 jobs are at risk from automation; 12 million jobs will be lost by 2040

Forrester eCommerce

Three unique factors shape the future of jobs in the Europe-5 (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline in […].

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To Ensure Your Tech Has a Positive Impact On Society, Build A Responsible And Ethical Tech Org

Forrester Omnichannel

Digital acceleration means all companies need to understand their technological and social impacts to build customer trust. Responsible and ethical tech efforts will need to be coordinated across the enterprise.

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The Ultimate Guide to Improving Your Website Performance

Kissmetrics

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

I used to live near the Palisades Mall in Nyack, N.Y. For those not familiar, it’s an enormous structure, and like most auto-centric suburban shopping centers, it’s surrounded by acres of parking spaces. But nothing much happens on its outside , except for signage big and bright enough to be seen by speeding cars on the interstate highway it abuts. Making more creative, engaging use of all this essentially wasted outside space will be one of the key elements of successfully future-proofed malls,

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.