Groove
DECEMBER 20, 2016
When I search for “marketing metric recommendations,” I found 26 million different articles. With another search of “marketing metrics examples,” I found 968,000 articles. The frustrating part of this is that I could not find any one article in the first three pages of results that I completely agreed with from start to finish!
My Wife Quit Her Job
DECEMBER 7, 2016
Today I’m thrilled to have Harry Campbell on the show. Harry is someone who I just met at the financial blogging conference in San Diego and we actually met playing basketball. A few conversations later and I knew that I wanted to have him on the podcast. Harry has an interesting story. He started his site TheRideShareGuy.com in 2014 when he was a full time aerospace engineer and part time Uber and Lyft driver.
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Bryan Eisenberg
DECEMBER 9, 2016
CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM’s research : On Cyber Monday alone, IBM clients sent nearly 500M email notifications to consumers around the world – a one-day record high.
Canonicalized
DECEMBER 5, 2016
Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now!
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Store Growers
DECEMBER 12, 2016
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.
A Better Lemonade Stand
DECEMBER 6, 2016
In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Bootstrapping Ecommerce
DECEMBER 16, 2016
This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering […]. The post Growth Hacking for New Ecommerce Stores appeared first on Bootstrapping Ecommerce.
Jumpshot
DECEMBER 6, 2016
We recently showed you how attribution based on clickstream data (aka clickstream attribution) can provide you with practical, actionable insights. Today, we’re going to show you one of the biggest advantages of clickstream attribution , which is the ability to credit online marketing campaigns to off-site sales. Clickstream attribution shows a bigger picture.
Canadian Special Events
DECEMBER 23, 2016
Calgary’s OneWest Events produced their version of a ‘Cirque’ show for Winsport’s Annual Legacy Gala. To give guests a one of a kind experience, the OneWest team took them back in time and recreated a vintage ‘freakshow’ circus enviroscape. On arrival, guests entered the Winsport’s International Arena into ‘Clown Alley’, where costumed Grinders led them through a cloud of dry ice smoke, past empty shipping crates, broken marquee signs an everything else you’d find when sneaking bac
Store Growers
DECEMBER 8, 2016
If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
A Better Lemonade Stand
DECEMBER 13, 2016
Finding a service that can help you make a landing page for your online business that’s inexpensive, functional and beautiful isn’t as easy as it should be. At least it wasn’t, until Carrd came along. The post Carrd Review: Beautiful and Easy Landing Pages appeared first on A Better Lemonade Stand.
UpSellIt
DECEMBER 13, 2016
Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should take this opportunity to send a welcome email with a warm message of thanks.
Talkoot
DECEMBER 19, 2016
With the holiday season fast approaching we wanted to get a release out the door that represented improvements without committing to anything big and new. We'll save that goodness for early 2017! Features. Multi-Image Viewer part 2. For 2.19 we released a brand new multi-image viewer and gathered feedback which we've now incorporated. The enhancements include: Resizing so you can move the viewer around Reduced background opacity so you can still read the work behind the image viewer Switched the
SheerID
DECEMBER 16, 2016
Over the past year, consumers have demanded an even better. The post Trends Shaping the Customer Service Experience of 2017 appeared first on SheerID.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Canadian Special Events
DECEMBER 28, 2016
International Live Events Association (ILEA) Vancouver joined together with the BC Chapter of Meeting Professionals Intl (MPI) for a holiday event of epic proportions. “It’s a Wonderful Life” was held on December 20, 2016 at the Rocky Mountaineer Station, and the soiree marks the first time the two local groups have collaborated for their annual holiday events.
Store Growers
DECEMBER 12, 2016
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. 2. High Purchase Intent.
Dynamic Yield
DECEMBER 21, 2016
Dynamic Yield announces a $22 million Series C round to further develop the world's first personalization technology stack. The post Dynamic Yield Raises $22 Million to Advance Personalization appeared first on Dynamic Yield.
UpSellIt
DECEMBER 21, 2016
Marketing in a digital environment offers a world of head spinning choices. The ability to choose is appealing to consumers, psychology studies have found that humans equate choice with power and control. Our instinctual need for control demands the right to choose, whether it’s between picking breakfast cereals, new computers or the right insurance company.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
ChannelAdvisor
DECEMBER 29, 2016
In my last post, I discussed how brands selling via Amazon 1P can start to build a successful presence on the marketplace by investing in quality content, making sure they’re utilizing Amazon’s new brand gating feature correctly and using the power of good reviews to bring in the right consumers. Today, we’re moving on to another critical building block of a successful 1P brand: Advertising.
SheerID
DECEMBER 30, 2016
As an ever-evolving industry, marketers know the importance of adapting. The post 3 Must Have Marketing Goals for 2017 appeared first on SheerID.
Canadian Special Events
DECEMBER 1, 2016
On November 23, Rick Rowe, President of Toronto based catering firm Presidential Gourmet hosted a client celebration featuring an exclusive preview of new signature creations from executive chef Jay Suppiah. The event was held within the dinosaur exhibit of the Royal Ontario Museum and guests were treated to a decadent selection of gourmet food and wine pairings, along with a private tour of the current Chihuli Exhibit.
Store Growers
DECEMBER 8, 2016
If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places. These aren’t real visitors, it’s Google Analytics spam and it has become a big problem over the last few years.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Dynamic Yield
DECEMBER 6, 2016
The influence of product recommendations on consumers’ buying choices. The post 50 Million Shoppers Prove Power of Recommendations appeared first on Dynamic Yield.
eCommerceFuel
DECEMBER 23, 2016
New post from eCommerceFuel : I didn’t realize exactly how crucial email was to the operation of my business until I found my email list – assembled painstakingly over several years – held hostage by a blacklist. I learned my lesson earlier this year, and to help you avoid a similar situation I’m sitting down with email expert Xiaohui “X” Wang to talk all things email deliverability.
ChannelAdvisor
DECEMBER 21, 2016
You know that old saying about not putting all of your eggs in one basket? This also applies to your marketing strategy. It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea.
SheerID
DECEMBER 21, 2016
While many of us are focused on shopping for loved. The post 5 Companies Giving Back This Holiday Season appeared first on SheerID.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Canadian Special Events
DECEMBER 23, 2016
Event planners can pull off just about anything. Alberta based Boom Goes The Drum is a shining example of how when the rain comes down the planners get busy, as they clearly proved when they produced a spectacular wedding for Sean Godfrey and Jillian Wyne, at The Foundry in Edmonton, despite pouring rain, tornados and thunderous chilly skies. . The goals for the creative wedding design was a mix of laid back, understated style- a nod to the ‘cabaret’- with touches of highbrow, Grecian aesthe
Canadian Special Events
DECEMBER 1, 2016
You are going to LOVE this stunning collection of event stages and sets curated from events all over the world. From floating stages to 5 story stages, this example provides some great ideas for your next large conference, gala or awards show. We have opened comments on this blog, which we almost never do because we are excited to hear your feedback.
Canadian Special Events
DECEMBER 27, 2016
This past summer, Toronto/Muskoka based planner Michelle Planche, President of Paradigm Events had an idea to create an event that combined three of her favourite things; Music, Muskoka and Christmas. With a short three month planning window, the goal of her festival was to create a festive kick-off to the season in Muskoka while driving tourism to Muskoka area in the off season.
Canadian Special Events
DECEMBER 23, 2016
Everyone in the event industry knows that December is pure chaos. A busy event professional can be involved in upwards of 20 events in just a few short weeks, and the pace… well let’s just say that event professionals are the only people that lose weight over the holiday season! This past week, now that all the madness has slowed down, it was time for those busy planners to throw their own holiday events; to celebrate the success of the season, wind up the year and to do a little fun
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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