Forrester eCommerce
MAY 30, 2023
It’s easy to buy into the idea of customer obsession — but putting it in action is hard, continuous work. Explore these concrete ways to bring customer obsession to life.
RetailWire
MAY 17, 2023
Members of Gen Z use TikTok and other social media to share their fashion finds and other details of their lives like professional influencers. “You might have 12 followers and you’re selling swag,” said Vickie Segar, the founder of Village Marketing. “The macro movement of everyone being a creator, and the idea that creators should monetize themselves in every avenue they can, is just trickling down to the everyday person.
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RetailDive
MAY 15, 2023
A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.
GetElastic
MAY 24, 2023
eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends , it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experi
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
MAY 19, 2023
As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" then you're in the right place. This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listin
Retail TouchPoints
MAY 12, 2023
We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction, trades and other sectors requiring maintenance and repair technicians. Nearly 25% of construction workers are older than 55 — a growing trend that may see an industry short of over 340,000 workers by 2024. Over 70% of field service companies like utilities, telecom and property maintenance also have a shortage skills gap.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Fastr
MAY 11, 2023
Ecommerce has been known to face a “summer slump” as people get out and about and soak up the sunshine. But by taking advantage of some of the latest industry trends, you can get business booming well before the holiday height. As consumers look to take a break from work and get outside, make sure they turn to you to help them make the most out of that experience.
Fabric
MAY 2, 2023
We live in an analytics-oriented business world. Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. However, the massive increase in overall data and data diversity requires new compute and storage technologies.
Ecommerce Platforms
MAY 29, 2023
The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. With the right tool, you can instantly improve your chances of capturing new leads, expanding your email list, or just generating interest for your next product launch or event. The question is, with so many tools to choose from on the Shopify app marketplace, how do you choose the right one?
Omnisend
MAY 24, 2023
Reading Time: 12 minutes Most people believe that email marketing has become less effective post COVID. However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. But which email marketing platform best suits your business? If you’re here, you already know about Drip and are considering some Drip alternatives.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
MAY 12, 2023
Nordstrom has appointed Cathy R. Smith as its new CFO, effective May 29, 2023. Smith brings extensive experience in retail finance posts, including serving as CFO at Walmart from 2010 to 2014 and at Target from 2015 to 2020. Most recently, she was Chief Administrative Officer and CFO at Bright Health Group. At Nordstrom, Smith will be responsible for financial planning and analysis, accounting, tax, internal audit, treasury, investor relations and strategy sourcing.
Forrester eCommerce
MAY 12, 2023
We Said 2023 Would Be Weird … We Were Right Just over a year ago, we were in the throes of the so-called Great Resignation. Nearly every call I had with a client was about how to compete for talent, including debates over signing bonuses vs.
Fastr
MAY 25, 2023
This month, Zmags hosted the first in our new monthly virtual series, Fastr Design Lab. The program aims to build community amongst designers and ecommerce leaders, and share trends and best practices. Designs presented during the session were built with Fastr Frontend , the first Frontend-as-a-service built for business users, which helps businesses build unique, dynamic and interactive ecommerce experiences that distinguish both their brand and their individual products.
ROI Revolution
MAY 30, 2023
The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. Global digital ad spend has increased by 8% over the past two years and is projected to grow by over 10% in the next two, which would put digital ad spend at around 68% of all ad spending.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
MAY 2, 2023
The best ecommerce hosting platforms are essential to building a successful online store. While many online store builders do offer hosting as a built-in service, there are countless other platforms which require you to seek out your own hosting solution. Choosing the right option ensures you can provide your customers with the best possible browsing experience, complete with fast-loading pages, and exceptional security.
Omnisend
MAY 2, 2023
Reading Time: 8 minutes Omnisend vs. GetResponse: Picking the right email tool for your business Hundreds of email marketing tools exist today, but if you’re in the email marketing space, you would have heard of Omnisend and GetResponse. These are two of the most popular and successful email tools out there, and marketers often have a hard time deciding between them.
Retail TouchPoints
MAY 11, 2023
Dollar General is beefing up its supply chain with of its first ground-up, dual facility in Blair, Neb. and two permanent regional distribution hubs in Newnan, Ga. and Fort Worth, Texas. The off-price retailer also is planning to expand its existing Jonesville, S.C. and Amsterdam, N.Y. facilities. The recently opened Blair facility combines the efficiencies of both traditional and DG Fresh supply chain networks as part of the retailer’s strategic, multi-phased shift to self-distribution of froze
Forrester eCommerce
MAY 1, 2023
Cybersecurity threats continue to plague organizations, multiplying like Mogwai in the 1984 hit movie “Gremlins” (just don’t feed them after midnight). Forrester data shows that almost three-quarters of organizations reported one or more data breaches in the past 12 months.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Wiser
MAY 30, 2023
In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail plays a huge role in climate issues. In fact, according to World Retail Congress , retailers are responsible for more than 25 percent of global emissions. Retail is an industry that inevitably generates waste, but there is a path forward that is more environmentally friendly.
Salsify
MAY 23, 2023
If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled together.
UpSellIt
MAY 9, 2023
UpSellit has been recognized as a 2023 Inc. Best Workplace ! Each year, the honorees are considered against thousands of companies. Back in 2021, Inc. recognized companies that continued to rise amidst a chaotic year. The following year, Inc. honored companies that reimagined what a successful business should feel like. Now, in 2023, Inc. is highlighting a class of companies that continue to thrive and embrace change in a way that redefines what it means for a workplace to be great.
Omnisend
MAY 3, 2023
Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. With their high ROI and versatility, email campaigns have become a staple for businesses of all sizes. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
MAY 1, 2023
As a number of Adidas ’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a. Ye, go up in flames — the company is shifting its strategy to make sports the focal point of its U.S. business, according to the Wall Street Journal. “We have to be focusing on sports — that’s where the root of Adidas is,” said Adidas North American President Rupert Campbell in an interview with WSJ.
Forrester eCommerce
MAY 8, 2023
CEOs believe their companies are more focused on customers than their CMOs believe. According to Forrester’s 2023 State Of Customer Obsession Survey, 90% of CEOs indicate their focus on customers guides their brand, product, and pricing strategies – while only 57% of B2C CMOs feel the same.
Wiser
MAY 15, 2023
For some, implementing a new pricing strategy can feel like a real shot in the dark. Set your prices too low and you’ll miss out on profit. Too high, and you’ll lose sales to your competitors. It’s not as simple as copying the competition’s prices, and there is no easy, one-size-fits-all solution. Luckily, you don’t actually have to continue flying blind.
Salsify
MAY 18, 2023
It’s difficult to replicate the in-store shopping experience online, but brands are constantly finding new and exciting ways to showcase their products through a screen. Luckily, product pages are basically the final frontier for shoppers deciding whether to buy or not.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
SheerID
MAY 8, 2023
More Than 30 Top Brands Announce Exclusive Offers For Students in Celebration of Graduation Season with SheerID
CPC Strategy
MAY 25, 2023
With a reported 450 million active users every month (MAUs), and a growing number of consumers that frequent the channel for product discovery, Pinterest has emerged as a powerful social platform for brands looking to diversify their paid social media mix.
Retail TouchPoints
MAY 12, 2023
An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country. Currently the Amsterdam-based brand’s apparel, eyewear, fragrances and accessories are available in stores across Europe, North America, the Middle East, Africa and Australia.
Forrester eCommerce
MAY 10, 2023
B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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