BigCommerce

MAY 25, 2017

A few years after high school, I read “The 4-Hour Workweek,” quit my job and moved to Buenos Aires. I was convinced I could run a business while traveling, making U.S. dollars and spending Argentinian pesos, while chatting over Skype with a supplier in China, coffee in my hand and tea in theirs. I wanted this to work. I selected a few products and hired expensive web developers to build me a site.

B2B 419

B2B Books BigCommerce Article 419

Optimizely

MAY 23, 2017

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web push have seen up to a 30% opt-in rate from customers, nearly 10X more than the opt-in rate for email subscribers.

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Channel Shopping Carts Marketing Customer 280

Forrester eCommerce

MAY 5, 2017

The press continues to highlight bankruptcies and store closings to support a theory that the entire retail market is in a death spiral. However, neither bankruptcies nor store closings accurately reflect the state of the retail market. In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. Headlines span the past seven years touting the doom of retail: Bankruptcies Aren't Proxies For Retail Market Health… Retail bankruptcies numbered 20 in 2008, and this year they

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Multi-channel Retail eCommerce Marketing Channel 307

Fastr

MAY 25, 2017

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail.

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Omnichannel Retail Mobile Customer Experience 199

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

My Wife Quit Her Job

MAY 1, 2017

Growing up as an Asian American with strict parents, I was expected to get good grades in whatever subject I took. There were no exceptions. And even though I haven’t taken a class in decades, the thought of getting a B still sends chills up my spine. In fact, I occasionally have nightmares where I’m taking an exam in a classroom full of nerds where I don’t know any of the answers.

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RTP blog

MAY 15, 2017

By Jennie Pastor, Kavador Jewelry stores in the U.S. and Canada face intense challenges, including costly staff and insurance, high capital tied up in expensive inventory, and of course the fall in in-store traffic as sales and consumers move online. According to industry data, nearly 1,200 retail fine jewelry stores closed in 2016, an increase of more than 50% from the prior year.

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Jewelry eCommerce Shipping Costs Multi-channel 186

Optimizely

MAY 19, 2017

Great news, one of your prospects has just made their first purchase! But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Marketers know that the probability of selling to an existing customer is nearly ten times higher than selling to a brand new prospect, so it’s especially critical to make sure you’re capitalizing on those moments of interest – especially because it’s the second p

Customer Loyalty 191

Customer Loyalty Customer Recommendation Improvements 191

Groove

MAY 23, 2017

HubSpot is meant to be used as your primary system of record. Everything that happens on your website and with your contacts can be tracked there. But are you fully harnessing all the power that HubSpot offers?

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Ecommerce Platforms

MAY 1, 2017

European ecommerce is at a cross roads as new laws regarding payment and geoblocking of products are in the final stages of adoption. Britain’s decision to leave the European Union (Brexit) in 2 years time is going to also change the European ecommerce ecosystem. British based business are able to use ecommerce as a channel will also definitely change as well.

eCommerce 160

eCommerce Merchant Services Shipping Costs Payment Services 160

My Wife Quit Her Job

MAY 10, 2017

Today I am thrilled to have Jessica Thorpe on the show. Jessica is the President of Gen.Video which is a site that matches businesses to influencers especially in the video space. Now if you’ve been selling anything online, you know that influencer marketing is huge. One of my prior guests Emmanuel Eleyae in episode 57 used You Tube influencers to generate 65K in 4 months and is now making 7 figures.

Marketing 171

Marketing 171

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

MAY 23, 2017

By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?” “Alexa, add coffee to my shopping list.” “Alexa, play David Bowie.” If you asked me a year ago, I would say that the mere idea of a small, voice-powered device orchestrating my day-to-day life and household would be ridiculous. When my husband initially proposed we order an Amazon Echo , the landmark product powered by the Alexa operating system, I was adamant in my response: “I’m a paper-and-pen gal, there’s no reaso

Shipping Costs 170

Shipping Costs Workshop Presentation Electronics 170

BigCommerce

MAY 23, 2017

You dream of becoming a successful entrepreneur, building a business from a single idea, and growing it into a thriving company. But have you prepared yourself for the possibility of selling the business you have poured your heart and soul into? Maybe you need to sell out of necessity for your family? Perhaps it grew too fast too soon? Or the seller’s market is financially strong and it is simply the perfect time?

Shipping Costs 413

Shipping Costs eCommerce Social Media Payment Services 413

Optimizely

MAY 9, 2017

Marketers know that personalizing content to each shopper’s unique needs and preferences is important. What they may not know is that irrelevant content is as dangerous as relevant content is important – missing a signal of intent, or failing to understand what your customer is looking for, could guarantee that a frustrated shopper never returns.

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Recommendation Fulfillment Customer Other 191

Bryan Eisenberg

MAY 25, 2017

After writing Be Like Amazon: Even A Lemonade Stand Can Do It , several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We’ve created a short list: Customer Experience Planning : We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction.

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Workshop Customer Retention Customer Experience Omnichannel 144

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

ecomdash

MAY 4, 2017

Etsy is one of the best marketplaces online. Here is a list of nine essential Etsy selling tips to help you make your Etsy business a hit. Read more. The post 9 Essential Tips for Selling on Etsy appeared first on ecomdash.

Blog 159

Blog eCommerce Marketing 159

My Wife Quit Her Job

MAY 28, 2017

What if I told you that you are currently overpaying your email marketing provider by up to 30%? What if I also told you that hundreds or even thousands of email addresses in your database are spam? Unfortunately, it’s a reality. There are thousands of spammers out there who spend their days going from site to site and signing up for email lists with bogus addresses.

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Marketing Blog 131

RTP blog

MAY 31, 2017

In an interview with The Wall Street Journal , J.Crew CEO Mickey Drexler made a shocking admission: that he missed the boat on technology’s ability to rapidly transform retailing. In an era when technology obviously has had a massive impact on the evolution of shopper preferences and habits, Drexler’s admission shows that even the most-seasoned execs can totally whiff when it comes to predicting the future.

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Retail Technology eCommerce Games 150

BigCommerce

MAY 8, 2017

How important are product images to ecommerce? Hmm… let’s ask the VP of Google Shopping : Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most. Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords, May 2016.

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eCommerce BigCommerce Banking Fashion 412

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. The vast majority of marketers who are using web push are leveraging the channel incorrectly and ineffectively: they’re still sending the same batch-and-blast messages to all shoppers with no personalization, they’re ignoring moments of peak engagement when a web push message would be most effective, and they’re not tailoring their messages based on real-time customer behaviors.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Fastr

MAY 11, 2017

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page. Shoppers need to be shown why they should buy them, and how they can use them. But if content is.

Marketing 133

Marketing Retail Customer eCommerce Marketing 133

SellBrite

MAY 8, 2017

To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sendings hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused on engaging with qualified shoppers who actually want your products, you won’t get very far.

eCommerce 152

eCommerce Social Media Blog Marketing 152

My Wife Quit Her Job

MAY 18, 2017

Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.

PPC 127

PPC Books SEO eCommerce 127

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

RTP blog

MAY 30, 2017

By Adam Blair, Executive Editor A Facebook friend of mine recently published a retail-related rant about the poor service she received while shopping for shoes at a major department store (that will remain nameless): “I told the guy which ones I wanted and waited 10 minutes while he looked and came back to tell me they had neither the size nor color I wanted.

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Technology Retail POS Department Stores 150

BigCommerce

MAY 30, 2017

There are two things you absolutely MUST do as an online store owner: Get people to visit your store. Do everything in your power to turn those visitors into customers. The former usually requires a fair chunk of time and money, which puts even more emphasis and importance on the latter. It’s not enough to just have quality products and a good-looking storefront: you need to engage your visitors and stand out from the competition.

Subscription 409

Subscription BigCommerce Shipping Costs Merchant Services 409

Optimizely

MAY 26, 2017

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are recoverable when marketers deliver the right campaign – one that, ideally, is personalized to the shopper based on the specific items they abandoned and that uses language like “Forgot Something?

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Shopping Carts Customer Home Furnishings Marketing 170

Fastr

MAY 4, 2017

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 percent of overall ecommerce revenues[i]. But. The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags.

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Mobile Mobile eCommerce eCommerce Retail 133

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

Ecommerce Platforms

MAY 9, 2017

Marketplaces are a growing phenomenon in ecommerce at the moment but in 2 regions a similar story seems to be happening. “In 2007, only 10% of digital sales went to the 3rd party merchants listed on a marketplace. Steadily, and perhaps stealthily, the figure climbed to 35% in 2016, according to Euromonitor International. Retailers around the world are now reckoning with this new normal in digital commerce.

Merchant Services 131

Merchant Services eCommerce Payment Services Payments 131

My Wife Quit Her Job

MAY 18, 2017

Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business.

PPC 121

PPC Books SEO eCommerce 121

RTP blog

MAY 30, 2017

By Omri Iluz, PerimeterX Online bot attacks are growing rapidly. Attempts to defraud apparel web sites were up nearly 70% in 2016, and attacks on food delivery sites jumped 49.8%, according to research by Forter and the Merchant Research Council. Many attacks are automated, and are driven by smarter bots. Several sources estimate that bad bots make up nearly 50% of all traffic to retail web sites.

Merchant Services 150

Merchant Services eCommerce Gifts Payment Services 150

BigCommerce

MAY 2, 2017

The trick to Amazon success is similar, in parts, to the trick with success on a webstore. People have to be able to find you. In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors. Unlike your webstore, however, getting found on Amazon is a constant battle.

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Payment Services Merchant Services Payments BigCommerce 379

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail