Forrester eCommerce
SEPTEMBER 3, 2021
In my past 30 years in the contact center industry at organizations like RingCentral, Genesys, 8×8, and IBM, I’ve watched the same movie over and over and over again…too many contact centers are laboring under the tyranny of being a cost center with schizophrenic goals of making customers happy while “doing more with less”. This […].
BigCommerce
SEPTEMBER 30, 2021
Billions of people use Facebook and Instagram every day to connect with family and friends worldwide, but these social commerce…
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My Wife Quit Her Job
SEPTEMBER 9, 2021
If you want to know the cheapest way to ship packages or if you run an ecommerce business and want to keep your shipping costs down, this article will teach you all of the cheap shipping methods I use for my 7 figure online store. Because ecommerce is booming and there’s a nationwide shortage of manpower, all of the major shipping carriers have increased their prices.
Kissmetrics
SEPTEMBER 2, 2021
There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
SEPTEMBER 1, 2021
Workwear brand Carhartt is recognizing the importance and value of labor by teaming up with heavy metal band Metallica’s All Within My Hands foundation, with the goal of training a new generation of skilled workers. Carhartt will donate all online sales on Labor Day 2021 to the foundation’s Metallica Scholars workforce education program, which connects students to hands-on learning and provides support to 23 schools via the American Association of Community Colleges.
Ecommerce Platforms
SEPTEMBER 27, 2021
If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for a more automated copy-improvement method. There's an AI copywriting tool called Anyword , which takes your ad, email, SMS, or blog content and turns it into high-conversion copy, all by using artificial intelligence.
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BigCommerce
SEPTEMBER 30, 2021
Pumpkin spice is in the air and the holiday season is upon us.
Omnisend
SEPTEMBER 23, 2021
Reading Time: 3 minutes. On Monday, September 20th, iOS 15 was released to the public. The release date was announced at the September 14 Apple Event, which saw the introduction of new iPhones, iPads, and Watches. Before Monday, a smaller group of users had been trialing the beta version of iOS 15. At Omnisend, we’ve been monitoring the updates closely to see what kind of changes iOS 15 would bring to our own customers.
Kissmetrics
SEPTEMBER 1, 2021
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.
Retail TouchPoints
SEPTEMBER 20, 2021
Augmented reality is no longer just for humans — online pet supply retailer Chewy is bringing one of the web’s hottest trends to our four-legged friends with the new “Fur-tual Boutique” virtual try-on experience. The AR tool lets dogs and cats virtually try out seven of Chewy’s most popular Halloween costumes from Frisco, including Cowboy, Killer Doll, Granny and Superhero.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Ecommerce Platforms
SEPTEMBER 21, 2021
From ebooks to design assets, the benefit of selling digital items online with a product like Sellfy is that the majority of overhead that goes into building a product like that is the time you spend making it. After that, you are tasked with marketing your work, getting the word out and showing people that it's worth buying. Find out everything you need to know in this Sellfy review.
Forrester eCommerce
SEPTEMBER 2, 2021
Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.
Wiser
SEPTEMBER 7, 2021
How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix of both. No matter which resellers you have, there’s always a level of risk in choosing the best partners for you.
MakeWebBetter
SEPTEMBER 2, 2021
In 2021, online shoppers who use coupon codes are predicted to spend 24% more than shoppers who don’t. – Couponfollow Digital coupons certainly are the sales magnets because they hold the power to attract more and more customers with a bait of lucrative offers and discount deals. Moreover, in the past two years, the ratio […]. The post How To Setup Coupons For Your Online Store With Advanced Coupons For WooCommerce?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
Retail TouchPoints
SEPTEMBER 29, 2021
Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt , which has entered the cultural lexicon and boasts more than 4.6 billion views and counting. What hasn’t been happening much on TikTok is actual buying, until now that is. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from
GetElastic
SEPTEMBER 29, 2021
The eCommerce platform market has and continues to evolve as rapidly as customer preferences and expectations. For instance, innovations like curbside pick-up that became popular during Covid-19 are here to stay, and brands need the technology to keep up. While customer expectations continue to rise, many brands find that their traditional eCommerce platform cannot keep up with these drastic shifts in buyer patterns.
Forrester eCommerce
SEPTEMBER 2, 2021
Static annual plans often collect dust on a shelf. Leaning into the planning process can help you build a more dynamic and effective marketing plan that drives forward the objectives of the business.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Salsify
SEPTEMBER 21, 2021
Today’s consumers use different platforms to discover new brands and find information about products. They expect to understand how a product helps solve their problem and fits their lifestyle before purchasing.
MakeWebBetter
SEPTEMBER 20, 2021
Customers are drenched with marketing information every day. There is a constant bombardment of videos, images, and texts, promising solutions to every other problem. This results in a lot of confusion. A confused and overwhelmed reader is less likely to turn into a customer. So here’s the solution… Using a CTA will help resolve issues. […]. The post Compelling Call-To-Action (CTA) Buttons: A Comprehensive Guide (With Examples) appeared first on MakeWebBetter.
Kissmetrics
SEPTEMBER 17, 2021
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
Retail TouchPoints
SEPTEMBER 16, 2021
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Omnisend
SEPTEMBER 17, 2021
Reading Time: 5 minutes. In Omnisend’s first video campaign, the struggles of small businesses all around the world are highlighted: Trying to juggle it all while growing your business. In order to tell the story, we teamed up with the creative agency Clinic212 and the production house Magic, who have created commercials for global brands like McDonald’s, Cartier, Adidas, and more.
Forrester eCommerce
SEPTEMBER 30, 2021
As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest hits and misses from our predictions for 2021.
Wiser
SEPTEMBER 14, 2021
Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is incredibly important. Prices impact how resellers view your brand and color all your relationships with retail partners.
MakeWebBetter
SEPTEMBER 30, 2021
Are you aware of the WooCommerce Gift Card Coupons and their benefits yet? Online marketing is the deep sea of different marketing gimmicks. It won’t be wrong to say that these marketing gimmicks work as the sales magnets for your WooCommerce store. Among many, gift cards and coupons are the two most used marketing tactics […]. The post WooCommerce Gift Card Coupons: All You Need To Know To Sell Pre-Defined Coupons!
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Kissmetrics
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.
Retail TouchPoints
SEPTEMBER 28, 2021
In a nod to rising last mile costs, Whole Foods is ending free delivery for Amazon Prime members on Oct. 25, 2021. Orders placed through Amazon Prime will include a $9.95 delivery charge designed to help cover operating costs, a Whole Foods spokesperson told CNN Business. Whole Foods delivered three times as many orders in 2020 as it did in 2019, causing the costs associated with equipment and technology to rise.
Omnisend
SEPTEMBER 16, 2021
Reading Time: 15 minutes. Good branding showcases your business to the world, the way that you want it to be seen. The best brand voice examples truly tell the story behind a business, which is exactly what you should strive to emulate. Branding goes beyond simply choosing a color scheme. It’s more than what images you use on a website. The essence of a brand can be seen and felt at any point when engaging with a store.
Forrester eCommerce
SEPTEMBER 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor number were […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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