Forrester eCommerce

JUNE 17, 2015

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] But as my colleague Sucharita Mulpuru discusses in her latest report , the kids are overrated. History has shown us that technology innovation has an impact on all generations --even if adoption rates and motivations differ by age.

Technology 186

Technology Consumer Omnichannel Mobile 186

Dynamic Yield

JUNE 15, 2015

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield.

Marketing 53

Marketing 53

Forrester eCommerce

JUNE 11, 2015

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT

Technology 186

Technology Improvements eCommerce Information 186

Dynamic Yield

JUNE 3, 2015

How to make sure you make the right data based decision in 6 easy steps. The post 7 Questions to Improve Your Data-Based Web Analytics Decisions appeared first on Dynamic Yield.

Improvements 49

Improvements 49

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Dynamic Yield

JUNE 28, 2015

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield.

Marketing 49

Marketing 49

Dynamic Yield

JUNE 22, 2015

Make sure the tremendous potential of your side door traffic is fully extracted by following these 4 tips. The post Publishers: Learn How to Cultivate and Grow Your Side Door Traffic appeared first on Dynamic Yield.

Recommendation 48

Recommendation Technology 48

Dynamic Yield

JUNE 3, 2015

How to make sure you make the right data based decision in 6 easy steps. The post 7 Questions to Improve Your Data-Based Web Analytics Decisions appeared first on Dynamic Yield.

Improvements 28

Improvements 28

Dynamic Yield

JUNE 28, 2015

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield.

Marketing 28

Marketing 28

Dynamic Yield

JUNE 22, 2015

Make sure the tremendous potential of your side door traffic is fully extracted by following these 4 tips. The post Publishers: Learn How to Cultivate and Grow Your Side Door Traffic appeared first on Dynamic Yield.

Recommendation 28

Recommendation Technology 28

Dynamic Yield

JUNE 15, 2015

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield.

Marketing 28

Marketing 28

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Dynamic Yield

JUNE 7, 2015

6 powerful infographics for publishers on storytelling through content, video and advertising. The post 6 Powerful Digital Marketing Infographics Publishers Must See appeared first on Dynamic Yield.

Marketing 28

Marketing 28