BigCommerce

JULY 11, 2017

Your Quick Takeaway. With some smart research, some common sense and a little patience, there are huge gains to be made in Google rankings and monthly revenue. Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 416

SEO B2B Shipping Costs B2C 416

Forrester eCommerce

JULY 13, 2017

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

Shopping Carts 318

Shopping Carts Online Retail eCommerce Retail 318

Kissmetrics

JULY 7, 2017

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle might make when you only have a couple of the pieces.

Consumer 260

Consumer Marketing X-cart Shipping Costs 260

My Wife Quit Her Job

JULY 24, 2017

I have a love hate relationship with Facebook. On one hand, Facebook allows me to keep in touch with and keep track of what my friends are up to. But on the other hand, I often leave Facebook with a healthy dose of jealousy and feelings of inadequacy. For example… One of my Stanford classmates just sold his company for over 500 million dollars.

Travel 188

Travel Other 188

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Optimizely

JULY 11, 2017

Flash sales are great for driving purchases in specific product categories or introducing new merchandise. But because flash sales are meant to be over within a few hours (or “in a flash!”), marketers need to make sure that they’re promoting the sale in a way that not only creates urgency and excitement, but that’s timely and relevant. Unfortunately, the vast majority of marketers still use email to promote flash sales, even when they only last an hour or so.

Channel 170

Channel Mobile Games Marketing 170

RTP blog

JULY 28, 2017

Jake Weatherly, CEO of SheerID Every day, more and more brands are coming to the realization that their web site and e-Commerce experience is an integral part of how they’ll survive and grow in today’s changing retail landscape. However, what many fail to realize is that a poorly designed web site can also be their downfall. According to the Baymard Institute’s 2016 study , 27% of consumers said that they abandoned their shopping cart due to a complicated checkout process, while Adobe found that

Shipping Costs 150

Shipping Costs eCommerce Payment Services Small Business Retail 150

Forrester eCommerce

JULY 18, 2017

An interview I did with E-commerce Brasil published online today in Portuguese. I've been getting requests for it in English so I thought I'd post it here. Happy reading! 1. "The State of Retail eCommerce in Brazil" series gave us an intereting look at eCommerce in Brazil during a difficult economic situation in the country. What are your insights about Brazilian retailers in this study?

eCommerce 281

eCommerce Online Retail Operations Retail 281

Kissmetrics

JULY 11, 2017

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one.

eCommerce 243

eCommerce Customer Merchant Services Conversion Optimization 243

My Wife Quit Her Job

JULY 5, 2017

Today I’m excited to have Brian Harris on the show. I was introduced to Brian by our mutual friend Grant Baldwin and I actually saw a video of Bryan speak at one of Noah Kagan’s events and I was really impressed. Anyway Bryan runs the site VideoFruit.com where he reverse engineers what the top marketers are doing online and shows you how to integrate those strategies into your business.

Events 158

Events Marketing 158

Optimizely

JULY 4, 2017

Marketers know by now that nurturing a shopper into a true loyal customer is about more than getting them to their first purchase. It’s getting a shopper to their second purchase that’s the key to putting them on the path to a long-term relationship, and it’s not until a shopper has made 3 or more purchases that most companies classify a customer as loyal.

Customer Experience 170

Customer Experience Reference Customer Marketing 170

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

JULY 25, 2017

By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another. During the past couple of years, we’ve seen more brands and retailers dabble in genderless or unisex products and apparel, generally to much praise. The times they are a-changing, and it’s extremely important for companies to evolve and cater to a broader audience and a new generation of consumers.

Fashion 150

Fashion Toys Apparel Clothing 150

SellBrite

JULY 7, 2017

Here’s a scenario you might be familiar with: a quote you received from a supplier is generating virtual dust in your inbox. You haven’t addressed it because you still need to review your list of current inventory so you can determine what you’re going to offer in the new quarter. You haven’t made time to look into your inventory list because you know you’re dealing with overstock, and you’re not sure how to avoid it again the next time you go to source new products.

Shipping Costs 160

Shipping Costs eCommerce Merchant Services Multichannel 160

Forrester eCommerce

JULY 27, 2017

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

Technology 257

Technology Customer Retail Consumer 257

Kissmetrics

JULY 19, 2017

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential channel…Even companies with the best of intentions can often manage to annoy their target market,” writes Jennifer Warr , former engagement an

Customer 241

Customer Payment Services Information Shopping Carts 241

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

JULY 10, 2017

On the surface, selling on Amazon is a straightforward process. You ship your goods to Amazon’s warehouse. People buy your products Amazon handles all shipping and fulfillment Amazon pays you money based on what you sold. Sounds simple right? But as with any online business, there’s a lot more going on under the hood that most people won’t tell you about.

Management 157

Management Shipping Fulfillment 157

Ecommerce Platforms

JULY 16, 2017

WordPress is an exceptional option for ecommerce professionals looking for more control over their online stores. It does require a little bit of extra work (finding your own hosting, transferring domains, setting up WordPress,) but you gain full control over your online shop, you get to easily add and adjust CSS and HTML, and the options for expanding your site are endless with the help of plugins.

Events 149

Events Payment Services WooCommerce PayPal 149

RTP blog

JULY 24, 2017

By Tasso Argyros, ActionIQ When was the last time you received a coupon in your mailbox? If you’re anything like me, probably sometime in the past week. What about the last time a retailer emailed you a coupon code? You’ve probably received a few of those today, maybe even in the last few minutes. Go on, check your email. I’ll wait. Now, when was the last time you used a coupon?

Subscription 150

Subscription eCommerce Retail Marketing 150

GetElastic

JULY 20, 2017

This post is based on a keynote by Brad Rencher , Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed laggards by as much as 24%.

Customer Experience 140

Customer Experience Technology Social Media Demo 140

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JULY 13, 2017

The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining on Google for product-related searches (be they early or late in the purchase journey).

Shopping Carts 203

Shopping Carts Online Retail eCommerce Retail 203

Kissmetrics

JULY 12, 2017

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money on something that she doesn’t know much about.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

My Wife Quit Her Job

JULY 12, 2017

Today I’m excited to have Sue B Zimmerman on the show. Now Sue and I met through a mutual friend and I actually recently watched her speak at Ryan Deiss’ Traffic and Conversion Summit. She is known as the Instagram Expert and travels across the world sharing her Instagram expertise. Today we are going to explore ways on how to increase your Instagram following and how to use Instagram to sell your products online.

Travel 143

Travel Books Recommendation Blog 143

Ecommerce Platforms

JULY 18, 2017

When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.

eCommerce 128

eCommerce Magento WooCommerce Volusion 128

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

A Better Lemonade Stand

JULY 24, 2017

This post will take you through a step-by-step process for developing your own clothing line apparel brand. The post How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging appeared first on A Better Lemonade Stand.

Clothing 134

Clothing Apparel Shipping Fulfillment 134

Retail Technology Review

JULY 4, 2017

Loyalty marketing agency ICLP today reveals that 71% of British shoppers do not feel that it's worth sharing their personal data with brands, and 48% don't believe that their personal information will be treated with respect.

Information 111

Information Marketing 111

GetElastic

JULY 12, 2017

When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins. Buying physical locations is an interesting strategy because most grocers are doing the exact opposite.

Sporting Goods 122

Sporting Goods Clothing eCommerce Platforms Books 122

Kissmetrics

JULY 5, 2017

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology has enabled and empowered customers to control the types of conversations they have with companies. The rising issue is that most companies haven’t adjusted to these new changes.

Customer 210

Customer Clothing Customer Experience Consumer 210

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

My Wife Quit Her Job

JULY 19, 2017

Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns.

PPC 126

PPC Marketing Books eCommerce 126

Ecommerce Platforms

JULY 6, 2017

Amazon bought Whole Foods Market for $13.6 and it has been widely reported. I am not going to rehash what has been put by many publishers. Recode and TechCrunch wrote about the purchase on a Friday that will haunt retail in the US for the next 15-20 years. Jeff Bezos famously said in 2011, “We are willing to think long-term. We start with the customer and work backwards.

eCommerce 127

eCommerce eCommerce Platforms Operations Other 127

A Better Lemonade Stand

JULY 10, 2017

If you’re just starting your first ecommerce business and you’re looking for the perfect product to sell online, making products yourself can be a great way to start. The good news is that there are plenty of options. In this post we’ll discuss over 30 of the best products you can make yourself and sell from home. The post 31 Ecommerce Products You Can Make Yourself (+ Resources for 293 More) appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce 134

Klaviyo

JULY 25, 2017

I recently joined the mailing list of a large Amazon-style “sell everything” online shop. From the get go they did everything right. Within minutes of me signing up I had a “Thank You” emailing waiting for me in my inbox. That email was later followed by a multi-part welcome series flow that gave me all kinds of useful information about the company’s loyalty program, shipping options and times, and how to effectively navigate their site and more.

Definition 116

Definition Information Shipping Clothing 116

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail