Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

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Channel Technology Management Marketing 545

BigCommerce

JUNE 11, 2020

The ecommerce industry is expected to exceed $4 trillion by the end of this year.

eCommerce 470

eCommerce eCommerce Marketing Marketing 470

Kissmetrics

JUNE 30, 2020

Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.

Article 363

Article SEO Recommendation Other 363

Inflow Insights

JUNE 17, 2020

Sometimes, in the digital advertising world, things just click. A customer testimonial sparks a wave of qualified buyers, a popular site stumbles across your product and provides a juicy backlink, or an exciting client–agency relationship is born with a clear strategy to achieve success. The following is a story about how Facebook and Instagram ads supercharged Seltzer Goods sales to record-breaking heights, and how the success was felt beyond both platforms.

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B2C Shipping Costs Social Media Channel 158

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

My Wife Quit Her Job

JUNE 4, 2020

This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic.

Blog 435

Blog Shopify BigCommerce eCommerce 435

Omnisend

JUNE 23, 2020

Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture. Generally speaking, advertisers utilize various marketing channels to focus on either customer acquisition or retention.

Marketing 148

Marketing Customer Channel Social Media 148

BigCommerce

JUNE 4, 2020

Ecommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.

eCommerce 418

eCommerce Marketing eCommerce Marketing 418

Groove

JUNE 23, 2020

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

BigCommerce 370

BigCommerce Merchant Services Recommendation Improvements 370

Kissmetrics

JUNE 23, 2020

E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

JUNE 25, 2020

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its head. Get ready for the “new abnormal.”. Going forward there will be a fundamental shift in consumers’ reengagement and behavior towards physical environments, including the size and program of space.

Small Business Retail 350

Small Business Retail Retail eCommerce eCommerce Platforms 350

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

JUNE 29, 2020

According to statistics, the online art market grew 9.8% in 2018. This means that now is the best time to start selling your art online. However, if you want to be successful, it definitely pays off spending some time learning how to sell art online. While selling your art online is not difficult, there are a number of steps involved. That’s why we’ve put together this guide where we’ll talk about what you need to consider before selling your art online, discuss different options for selling art

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Arts Shipping Costs Payment Services Shopify 197

Forrester eCommerce

JUNE 26, 2020

After years of high expectations for Amazon’s low-code platform project, its Honeycode product has finally arrived. Unfortunately, in its present release, Honeycode is far from the market disrupter that we and others expected from Amazon. The goal for the platform is clear: Combine the intuitive simplicity of a spreadsheet with the power and scale of […].

Marketing 545

Marketing Presentation Other 545

BigCommerce

JUNE 24, 2020

Do you know what the last customer who bought something from your ecommerce store thought about the product they received?

eCommerce 513

eCommerce Improvements Customer Customer Retention 513

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.

Marketing 363

Marketing Events Blog Channel 363

Retail TouchPoints

JUNE 29, 2020

Lowe’s will pay its frontline employees an additional $100 million in bonuses, bringing the retailer’s total commitment to associates and communities during the pandemic to more than $450 million. The money is being offered to recognize the work they have done for the company during the COVID-19 crisis. All active hourly associates in Lowe’s U.S. stores, distribution centers and store support centers will receive the bonuses in mid-July.

Small Business Retail 317

Small Business Retail Customer Retail 317

Steve Dennis

JUNE 29, 2020

The bullets that killed RadioShack, Sports Authority, KB Toys, Sharper Image, and many other once iconic brands were fired long before their respective downward spirals of cost cutting and store closings began. They weren’t legislated out of existence. Consumer behavior didn’t change overnight. The superior brands that stole their market share and won over their formerly loyal customers mostly did it over a number of years.

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Books eCommerce Toys Consumer 183

Forrester eCommerce

JUNE 1, 2020

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

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Channel Technology Marketing B2B 536

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

BigCommerce

JUNE 25, 2020

In the spring of 2018, the multinational software giant Adobe announced they had entered into an agreement to buy the…

eCommerce Platforms 483

eCommerce Platforms Magento eCommerce Technology Technology 483

ecomdash

JUNE 23, 2020

How do you buy an ecommerce business? Rather than starting from scratch, you can purchase an existing online retail brand. Here are the 7 best tips to help. The post How to Buy an Ecommerce Business: 7 Expert Tips appeared first on Ecomdash.

eCommerce 158

eCommerce Online Retail Retail Operations 158

TradeGecko

JUNE 30, 2020

Oftentimes, the thought of eBay would only briefly flash through our minds when we're clearing out our cabinets or cupboards. Or when we stumble across the 18 watermelon plates we were gifted 2 Christmases ago, still neatly wrapped in their packaging.

Gifts 148

Gifts 148

Retail TouchPoints

JUNE 25, 2020

Amazon has unveiled its Counterfeit Crimes Unit, a global, multi-disciplinary team that includes former federal prosecutors, experienced investigators and data analysts. The negative impacts of counterfeiting are high: counterfeit products are estimated to have cost the global economy $323 billion in 2018. The new Counterfeit Crimes Unit, which will investigate cases where a bad actor has tried to evade Amazon’s systems by listing a counterfeit product, will mine Amazon’s data; cull information

eCommerce 312

eCommerce Payment Services Information Other 312

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Steve Dennis

JUNE 18, 2020

Over the last few years I’ve gotten a fair amount of mileage out of my catch-phrase “Physical retail isn’t dead. Boring retail is.” And, accordingly, I’m often asked: “okay, so what’s the opposite of boring?” My tendency has been to say “remarkable”–if only because I wrote a whole book about this.

Books 176

Books Events Technology Retail 176

Forrester eCommerce

JUNE 10, 2020

Companies have short attention spans when it comes to data governance. Even for organizations with sustained programs, the continuous push and pull of new regulations, projects, or data and analytics investments create constant disruption. To address these expansions, data owners either search for the simple approach or re-educate on data governance 101.

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BigCommerce

JUNE 9, 2020

When you go to make an online purchase, what’s the first thing you do?

eCommerce 487

eCommerce Customer eCommerce Marketing Marketing 487

Omniconvert

JUNE 25, 2020

Ray Kurzweil predicts that computers will have human-level intelligence until 2029. It means we’ll be able to have a meaningful. The post 5 inspirational examples of chatbots in e-commerce appeared first on ECOMMERCE GROWTH Blog.

eCommerce 148

eCommerce Blog Customer Experience Customer 148

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

ecomdash

JUNE 30, 2020

If you've decided to sell your merchandise on Amazon, these five tips will help you manage your Amazon inventory like a pro. Learn more. The post 5 Tips for Managing Amazon Inventory appeared first on Ecomdash.

Management 148

Management Operations 148

Retail TouchPoints

JUNE 23, 2020

Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and The North Face in a boycott of Facebook and Instagram advertising scheduled to last through July. The retailers are supporting the #StopHateForProfit initiative, which has partners including the Anti-Defamation League , the NAACP , Sleeping Giants , Color of Change , Free Press and Common Sense.

Social Media 312

Social Media Reference Blog Recommendation 312

Steve Dennis

JUNE 5, 2020

If we try a new tactic, it might not work. It might be too early, too late, too expensive, too small a market, you name it. We might mess up the execution or spend too much money to possibly earn a decent return. Indeed, if we build it, they (the customers) might not come. Stepping up to the plate to pursue radical innovation makes us vulnerable to criticism, indifference, maybe outright scorn.

Small Business Retail 151

Small Business Retail Books Retail Customer 151

Forrester eCommerce

JUNE 4, 2020

In March 2020, as the implications of a global shutdown of physical offices became apparent, executives responsible for digital initiatives went into overdrive. If your firm is already digitally advanced, it’s likely to be faring far better than less advanced competitors by now. But no matter where your firm is today on it’s pandemic-induced digital […].

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Customer 515

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail