SellBrite
JANUARY 5, 2021
Whether or not you like to read what people think of your products or services, consumers do. Nearly all American consumers, anyway — even when they’re shopping online. In 2018, a study by Power Reviews reported that 26% “consult reviews for every purchase they make online. That number jumps to 30% for consumers age 18–44.” EBay’s approach to reviews is unique in that it’s reciprocal.
BigCommerce
JANUARY 15, 2021
Opening your ecommerce store is exciting.
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Store Growers
JANUARY 29, 2021
Last Updated on January 29, 2021. Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert. Further, it’s unlikely you’ll get paid more because of the certificate, and it doesn’t prepare you to deal with actual challenges that a Google Ads manager faces. But there are a few cases where it might be a good idea to get that certification.
Forrester eCommerce
JANUARY 27, 2021
In our prior Tech Titans research, we mentioned that Microsoft was poised to become a security behemoth. Today, Microsoft announced that its cybersecurity business has grown to over $10 billion in revenue. Ten billion dollars in revenue with 400,000 customers cements the vendor as a cybersecurity behemoth, without a doubt. As more and more businesses […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Kissmetrics
JANUARY 22, 2021
Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.
Retail TouchPoints
JANUARY 7, 2021
Sustainability is no longer a nice-to-have for retailers. It’s a must do if they want to meet consumers’ increasing demand for brands that prioritize environmental and social responsibility. According to Nielsen, the U.S. sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.
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BigCommerce
JANUARY 6, 2021
The ecommerce industry has been continually growing and changing over the last few decades, and those changes accelerated with the…
Steve Dennis
JANUARY 21, 2021
“Great brands don’t chase customers; customers chase great brands.” Gary Friedman , CEO Restoration Hardware. If we learned anything during the past couple of decades of digital disruption it should have been this: Even very good is no longer good enough. In a world where media, information, product choice, distribution access, delivery convenience and connection are no longer scarce, to be anything less than remarkable is often to be ignored.
Forrester eCommerce
JANUARY 12, 2021
^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […].
Kissmetrics
JANUARY 20, 2021
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
JANUARY 26, 2021
In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. And because necessity births invention, intransigent store-based retailers were finally unable to rationalize kicking the digital transformation can down the road to next year’s budget — driven not by the prospect of growth, but rather survival.
Inflow Insights
JANUARY 3, 2021
*This post was partially updated in January of 2021. Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. How? Through a stellar content strategy. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO.
BigCommerce
JANUARY 26, 2021
Nearly four thousand years ago a Chinese Emperor Shen Nung, also known as the Father of Traditional Chinese Medicine, wrote…
Steve Dennis
JANUARY 6, 2021
“Vulnerability is the birthplace of innovation, creativity and change” – Brene Brown. I hope you are familiar with the work of Brene Brown. Brene is a shame researcher and the author of several fantastic bestselling books on the power of vulnerability, the gifts of imperfection and daring greatly. She’s delivered two of the most popular TED talks of all time.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JANUARY 29, 2021
It’s 2021. Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Our new Landscape report in the Forrester Social Marketing Playbook breaks down the four types of […].
Kissmetrics
JANUARY 12, 2021
With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But SEO data goes far beyond just rankings. And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.
Retail TouchPoints
JANUARY 29, 2021
Just over half ( 52% ) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion , according to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. The holiday may be serving as a form of release for pent-up consumers: nearly three-quarters ( 73% ) of shoppers celebrating Valentine’s Day this year feel it is important to do so given the current state of the pandemic.
MakeWebBetter
JANUARY 21, 2021
All your customers are partners in your mission! – Shep Hyken Let me say it straightforwardly! Your business will die. You will make no progress and no revenue. You won’t have money to pay your bills. You will fail to give salary to your employees, uncertainty will prevail, life will turn miserable, and you will […]. The post How to Get The First 20 Customers For Your Online Store?
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
BigCommerce
JANUARY 4, 2021
This material does not constitute legal advice and is only for general informational purposes.
Steve Dennis
JANUARY 18, 2021
Earlier this month, as part of a previously disclosed three-year store closure plan, Macy’s announced it would shutter an additional 45 locations this year. Like most of its moderate department store brethren, Macy’s has gone from being a highly productive, traffic-driving mall anchor tenant to a long-suffering, chronic under-performer. During the past five years, when the stock market has nearly doubled, Macy’s has lost about three quarters of its value.
Forrester eCommerce
JANUARY 26, 2021
In my recent Forrester webinar I outlined how AI drives the evolution of technology and data governance, and how an increase in customer demand and regulatory activity will necessitate companies to take a closer look at their approach (Forrester clients can access the replay here). In this blog post I’d like to recap the two […].
Kissmetrics
JANUARY 5, 2021
Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
JANUARY 6, 2021
Walgreens Boots Alliance will sell its Alliance Healthcare wholesale business to AmerisourceBergen Corporation for approximately $6.5 billion. The transaction will let Walgreens focus on its core retail pharmacy businesses, expand its offerings and accelerate progress on strategic priorities. Additionally, Boots and AmerisourceBergen will strengthen their strategic partnership by extending and expanding their commercial agreements.
Omnisend
JANUARY 19, 2021
Reading Time: 8 minutes. As shoppers continue to head online, the role of email marketing is bigger than ever. Still delivering by far the highest ROI of any marketing channel , the familiarity and accessibility of email maintains its status as a top marketing channel for consumers and businesses alike. However, with inboxes becoming increasingly crowded with promotional emails, it’s never been more important to get your email marketing campaign strategies optimized and perfectly executed.
Steve Dennis
JANUARY 12, 2021
There are a few different ways people approach the ocean. Some dive right in. Others inch in slowly, testing the temperature of the water until they feel comfortable to wade in all the way. A few like to stand there and get pummeled by the water’s force. And of course there are those that avoid going to the beach entirely. The most daring and remarkable of all are the surfers.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Forrester eCommerce
JANUARY 21, 2021
Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […].
Kissmetrics
JANUARY 2, 2021
You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not to mention a deep integration with your CRM which has to work flawlessly.
Retail TouchPoints
JANUARY 20, 2021
Kroger is testing an AI-powered shopping cart at a Cincinnati store, enabling shoppers to scan items and pay directly on the cart itself for a more seamless in-store experience. The new “KroGO”-branded smart cart, which is powered by tech company Caper, uses deep learning and computer vision to quickly recognize items placed inside the cart, eliminating the need to wait in a checkout line.
SheerID
JANUARY 14, 2021
SheerID's new financial services solution will help firms verify thin-file applicants as well as other segments like teachers, military, and healthcare workers.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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