How to Make Your Ecommerce Copywriting Sales-Ready
BigCommerce
JULY 13, 2020
There’s a lot of conflicting advice out there when it comes to ecommerce copywriting.
BigCommerce
JULY 13, 2020
There’s a lot of conflicting advice out there when it comes to ecommerce copywriting.
SellBrite
JULY 22, 2020
Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy.
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Ecommerce Platforms
JULY 29, 2020
“Dropshipping! Drop Shipping! Step right up! Find your ultimate freedom as a business owner – sit somewhere on the beach and coordinate your whole business remotely with little effort!” – this is probably what a snake oil salesman would sound like if they were to ever preach drop shipping… However, setting the preaching aside, there's something that you should know before you throw yourself into drop shipping and build your whole business around it.
Omnisend
JULY 8, 2020
Reading Time: 7 minutes. There’s no disputing the value of cart abandonment emails, however, most potential customers ( 89.1% of them – to be precise) never make it as far as placing items in their carts. Automated browse abandonment emails can help you re-engage with that large pool of window shoppers, take them back to your store, and recapture those lost conversions. 62% of consumers expect emails to be personalized based on what they looked at on a website.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Omnisend
JULY 6, 2020
Reading Time: 3 minutes. As an omnichannel marketing automation platform designed for ecommerce retailers, Omnisend’s mission is to help ecommerce retailers grow. Today, that mission continues. Building upon our already strong partnership with Shopify and Shopify Plus, it is with great excitement that Omnisend is welcomed as an official member of the Shopify Plus Certified App program.
Forrester eCommerce
JULY 29, 2020
Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking. The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Groove
JULY 21, 2020
Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. If you're considering Klaviyo and want to learn more, you're in the right place! Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.
Kissmetrics
JULY 21, 2020
Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it. If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier.
Retail TouchPoints
JULY 2, 2020
Tamr , a solution provider that helps retailers handle data at scale, has launched the “Data Can Help” solution suite, to help enable global organizations to quickly uncover insights that can optimize spend, minimize supply chain risks and identify alternative parts and suppliers during the COVID-19 pandemic. The new solutions layer real-time data on the impact of COVID-19 worldwide on top of organizations’ supply chain and spend data, to help retailers make decisions that can minimize dis
Ecommerce Platforms
JULY 7, 2020
Hundreds, if not thousands, of platforms exist to help you build an online store. But which are the best platforms to sell online? We use in-depth research and testing to understand the pros and cons of each platform , then narrow down the search to present the absolute best tools for selling products, both physical and digital , online. Table of Contents.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 28, 2020
Prioritization is the art and science of making decisions, an active process of choosing one thing over another. Just like we all need some form of prioritization in our day-to-day activities, whether we’re thinking about how to tackle our current day’s workload or household chores, companies need prioritization processes and approaches that ensure decisions are […].
BigCommerce
JULY 23, 2020
Picture this: you’re at a dinner party, and someone is talking your ear off about their new business.
Groove
JULY 30, 2020
According to BigCommerce, mobile sales are expected to account for 54% of total eCommerce sales by next year. That being said, websites designed for mobile devices are bound to engage more customers and drive more revenue than those designed only for desktop. Ensure your mobile eCommerce design evolves as consumers' shopping preferences change by staying up to date with the latest mobile eCommerce trends and strategies. 5 Mobile eCommerce Design Tips To Implement ASAP.
Kissmetrics
JULY 14, 2020
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
JULY 6, 2020
In an industry as diverse and wide-ranging as retail, there’s no one way to create a stellar brand experience — but there are a few common factors. The 17 brands and retailers recognized by the first Brand Experience Awards (BEA), co-presented by Retail TouchPoints and RetailX , have different business models, customer types and challenges, but they share a commitment to never standing still.
Ecommerce Platforms
JULY 15, 2020
Are you selling on Amazon and thinking about whether or not you should have some of your products fulfilled by them? Maybe you're trying to look for a completely different ecommerce fulfillment company to store and deliver your products. Either way, it makes sense to understand the differences between that and dropshipping. Dropshipping is one of the easiest ways to take your ecommerce business to the next level.
Forrester eCommerce
JULY 17, 2020
We’ve launched a new research stream seeking to create “buy vs. build” decision framework for the digital era. Analysts at Forrester are observing very different behavior among clients who need new business solutions. In short, we’re seeing: 1) more clients choosing the “build” option than in past years and 2) new ways of combining buying and […].
BigCommerce
JULY 2, 2020
You’re more likely to be reading this on your smartphone or mobile device than on desktop.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Steve Dennis
JULY 8, 2020
Is there any? If your experience is anything like mine, you know how seductive denial can be. Denial is the temptress that helps us avoid pain. Denial keeps us in our comfort zone like a warm bath at the end of a long day. Denial creates the sense that defending the status quo is working or that we can go around our problems rather than through them.
Kissmetrics
JULY 7, 2020
SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i
Retail TouchPoints
JULY 21, 2020
As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and 7-Eleven have both expanded their mobile payment options. Starbucks Reward members using the company’s mobile app will be able to earn rewards, which Starbucks calls stars, when they pay with cash, credit and debit cards or mobile wallets.
Ecommerce Platforms
JULY 2, 2020
Constant Contact is a company best known for its email marketing services. Whether you’re a small business or a large enterprise, you can use this tool to connect with your customers on a regular basis. However, in recent years, the team behind Constant Contact has been keen to expand on its portfolio. Today, Constant Contact claims that it’s built one of the best website builder tools in the world.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
JULY 14, 2020
During the current COVID-19 crisis working from home is a business necessity and no longer just a nice to have. In a normal year, only 5% of information workers primarily work from home, but since March 2020 47% of respondents say their organization has transitioned at least half of their workforce to remote work.[1] It […].
BigCommerce
JULY 8, 2020
Before the checkout process begins, a customer has made the long journey through your conversion funnel.
ROI Revolution
JULY 2, 2020
Published March 12, 2020. Last updated July 2, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow.
Kissmetrics
JULY 28, 2020
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Retail TouchPoints
JULY 2, 2020
We’re lucky to be living in an age of convenience — just think about that smartphone in your hand. With just a few taps of its screen, you can purchase virtually any item imaginable from nearly any brand in the world. For consumers, that’s a lot of power. And for retailers, that’s a lot of competition. Retailers that can provide a satisfying shopping experience have a strong advantage, but consumers are a demanding bunch.
Steve Dennis
JULY 17, 2020
Oh sure, maybe we’re ready for the easy stuff. Ready to leave for work, make dinner, hop in a Lyft, do the laundry, pay the credit card bill. But the work that matters, that enlivens the spirit, that changes us, our tribes, and the world around us? That’s a whole different deal. The journey to remarkable is much the same. Taking the plunge can be scary.
Forrester eCommerce
JULY 28, 2020
A decade ago I completed the first ever assessment of Australia’s emerging “trusted” or private Infrastructure-as-a-Service (IaaS) market. I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment.
BigCommerce
JULY 31, 2020
The ecommerce industry is accelerating at an unprecedented pace, fueled by the ongoing impact of the coronavirus pandemic that has…
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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