July, 2021

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XDR FAQ – Frequently Asked Questions on Extended Detection and Response

Forrester eCommerce

As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. What is XDR? An incredibly simplified way […].

Blog 545
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How To Make Your Fashion Brand Stand Out: Thriving In A Competitive Market

BigCommerce

Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter.

Fashion 545
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How to Write a Perfect Facebook Post

Kissmetrics

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

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Future of Services: Micro-Factory and Retail in One

Retail TouchPoints

The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail is the consumer-facing layer of complex material, manufacturing, production, packaging and logistics infrastructure.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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6 Ways to Get Ready for Holiday Marketing This Summer

Omnisend

Reading Time: 8 minutes. We’re willing to bet that Christmas in July is just another day for most people. But it’s a signal for the ecommerce marketer who’s on top of their game. July 25—or as soon as the calendar turns from June to July for the really ambitious—should be the date that triggers preparation for the real Yuletide season. Last year at this time, the COVID-19 pandemic had pushed consumers toward digital buying, prodding merchants to optimize their online stores, improve the shopping

Marketing 215
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Top 10 Reasons To Avoid Using Nulled WordPress Plugins And Themes

MakeWebBetter

Numerous definitions of nulled exist around the web. People with different opinions have given different definitions of this term. However, if you go through each elucidation, you will be puzzled. Through this article, we will make you understand the necessity of avoiding nulled plugins and themes specifically if you’re serious about your WordPress website.

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Unlock Retail Growth in Latin America: 6 Ways Mercado Libre Can Simplify Cross-Border Selling

BigCommerce

By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista…

eCommerce 422
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?

Marketing 362
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Walmart, Apple Reimplement Mask Mandates After CDC Updates Guidance

Retail TouchPoints

The U.S. Centers for Disease Control and Prevention has changed its mask guidance to recommend that all people wear a mask indoors in areas with “substantial and high transmission” of COVID-19. The change is just beginning to trickle down to retailers, with Apple and Walmart among the first to announce that they will require masks in-store. The renewed concerns stem from the highly contagious COVID-19 delta variant and the large number of unvaccinated people in the country.

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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot

RetailDive

In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Retail Industry Awards 2021 shortlist: top independent stores revealed

TalkingRetail

The shortlist of independent finalists in the 2021 Retail Industry Awards has been unveiled. Judging for the awards was completed last week, with dozens of retailers and industry experts scrutinising hundreds of top-quality entries to come up with the ‘best of the best’ in the independent sector. Kim Reddick, commercial director for the Retail Industry.

Retail 144
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It’s Time For The Infosec Industry To Address Gender Bias And Bullying Head On

Forrester eCommerce

The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. Men and women took […].

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The Headless Ecommerce Experience and Implementation for Enterprise Organizations

BigCommerce

Intense competition is driving rapid technological innovation in ecommerce.

eCommerce 545
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6 Timely SEO Strategies and Resources for Voice Search

Kissmetrics

Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.

SEO 362
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Retail TouchPoints

Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. The company said in a prospectus filed July 6, 2021, that it plans to sell $100 million worth of stock, but that is a placeholder amount and will likely change.

Supplies 312
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Dollar General debuts private label skincare line

RetailDive

Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper.

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Entries open for Raj Aggarwal trophy to reward outstanding community retailers

TalkingRetail

The Association of Convenience Stores (ACS) is encouraging retailers to submit entries for a new trophy marking the legacy of independent retailer Raj Aggarwal. Aggarwal, who owned stores in Wigston, Leicester and Hackenthorpe near Sheffield died aged 51 last year after contracting coronavirus. The new trophy will be awarded to the retailer who is judged.

Retail 143
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Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester eCommerce

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Don’t Miss Our 2021 Make it Big Ecommerce Conference

BigCommerce

Make it Big is back — with more ecommerce legends and global thought leaders than ever before.

eCommerce 446
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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.

Download 361
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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

Remember Toys ‘R’ Us? A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. The toy seller, which at its peak had more than 1,500 stores around the world, was part of the fabric of American childhood for more than half a century. In many countries, it was the go-to store for birthday gifts and special treats — a magical wonderland of toys where, as children, we happily spent hours exploring.

Toys 306
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Shein surpasses H&M, Zara in US fast fashion sales

RetailDive

As the e-commerce site leads the U.S. fast-fashion market, environmental sustainability concerns could drive consumers away from fast-fashion brands.

Fashion 140
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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New Nisa website nearly trebles approaches from prospective retailers

TalkingRetail

Nisa says that a website launched a year ago to boost interest from prospective new retailers has proved a great success. The site, nisalocally.co.uk , came online last July and aims to show retailers what Nisa can offer their franchisees. The company says that the site has increased the number of retailer approaches by 277%. This story continues at New Nisa website nearly trebles approaches from prospective retailers.

Retail 140
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Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Forrester eCommerce

Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […].

Customer 524
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How to Find the Right B2B Ecommerce Solution: Q&A with Brilliance

BigCommerce

In the past, many B2B businesses have been slow to adopt ecommerce.

B2B 435
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5 Actionable Tips to Get Your Website Added to Google News

Kissmetrics

You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles.

Article 362
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Qubit Uses Deep Learning and AI to Help Retailers Perfect Personalization Efforts

Retail TouchPoints

Qubit has launched Qubit CommerceAI , a tool that leverages AI, deep learning and machine learning to deliver advanced 1:1 personalization techniques. The Qubit CommerceAI models are designed to understand and react instantly to customer context in order to unlock more value from retailers’ entire product catalog. . Qubit CommerceAI combines customer data, including intent, and design tools with the goal of driving conversion rates and customer lifetime value while reducing abandonment.

Retail 306
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'Real pressure on supply chains': How major players are balancing costs, speed and a new retail world

RetailDive

Supply chain executives from PVH, Under Armour, Dollar General, Tractor Supply and American Eagle spoke about current challenges at NRF's Retail Converge.

Supplies 134
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Crime fighting measures must help shopworkers, says ACS

TalkingRetail

The government’s latest plan to cut crime must result in “real action” for shopworkers, says the Association of Convenience Stores (ACS). The “Beating Crime” plan, published by the government this week, recognises that shops have become vulnerable to criminals. The plan says: “Shops are critical to areas, and often have become as much part of community.

Retail 138
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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The disruption in […].

Consumer 520
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.