July, 2022

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Port In The Storm: Takeaways From Amazon’s Q2 2022 Earnings

Forrester eCommerce

After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the productivity of [its] fulfillment network.” As a result, Amazon reported a $2 billion loss, marking the business’s second consecutive quarterly loss, which hasn’t happened since 2014. Amazon’s revenue rose 7.2% […].

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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the tech itself and the growing ubiquity of smartphones have converged to create a whole host of new applications for AR outside the realm of gaming — and one of the biggest arenas is commerce.

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BigCommerce Wins 22 Medals in 2022 Paradigm B2B Combine Midmarket and Enterprise Editions

BigCommerce

BigCommerce is proud to share that it has received high honors as a top solution in the 2022 Paradigm B2B…

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10+ Best Online Course Platforms Reviewed and Compared for 2022

Ecommerce Platforms

If you're looking for a way to sell your online courses effectively, then you're in the right place! What you need is one of the following best online course platforms of 2022. But hold your horses ??. Before we tell you all about them – and why we think the lineup listed here is the absolute first league of what's available – let's first discuss who these best online course platforms are meant for , and what to look for when picking your ideal one.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. And optimizing your content is paramount to your brand’s success. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage di

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Top 9 eCommerce Sales Tax Software in 2022

GetElastic

With the expansion of eCommerce in recent years, the demand for tax software has simultaneously increased. According to Fortune Business Insights , “the global tax management software market size was USD 5.24 billion in 2018 and is projected to reach USD 11.19 billion by 2026, exhibiting a CAGR of 10.4% during the forecast period.” This growth is primarily due to the rising volume of financial transactional data captured by many businesses.

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Brother Mobile Solutions Launches Flexible Labeling Solution

Retail TouchPoints

Brother Mobile Solutions has introduced the RuggedJet 3200 Series, a labeling solution designed to help retailers implement agile pricing strategies while staying on top of inventory in a tight labor market. The solution was created to offer drop-in emulation with leading retail software and operating systems for simple systems integration. Additionally, Brother Mobile Solutions offers lifetime support for the RuggedJet 3200 to help retailers get maximum uptime from the machines.

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8 Sales Optimization Strategies to Help Boost Revenue

Wiser

The world of sales is constantly changing. If your business has any hope of keeping up, then optimizing your sales process is the way to go. But optimization is an ongoing ordeal. Even if you have a well-established business and are making decent enough revenue, your company’s future depends on your ability to grow and keep up with your customer base.

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Shopify Starter Plan Review (July 2022): Sell on Shopify for Only $5

Ecommerce Platforms

Marketed as “Selling for starters,” the Shopify Starter plan is an entry-level ecommerce plan from Shopify , which helps users sell products online without complicated tools, high pricing, or even the need for your own website. In this Shopify Starter plan review, we explore the differences between this plan and the rest from Shopify, by touching on facets like pricing, features, and customer support. .

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How Can Brands and Retailers Build an Ecommerce Personalization Strategy? [Download] | Salsify

Salsify

The demand from global consumers is apparent: They want personalized shopping experiences — and brands and retailers must have a clear strategy to create them.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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10 Examples of Omnichannel Experiences from Top Brands

GetElastic

This post was originally published in 2021 and has been updated for relevancy. Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

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How To Choose The Right Partner For Your Experience Transformation

Forrester eCommerce

We track the details of the digital experience services of 66 agencies, consultancies, and technology service providers, and we recently evaluated 14 of the most significant in The Forrester Wave™: Global Digital Experience Services, Q2 2022. The service provider best suited to your needs could be a boutique or a global giant. But which? In our […].

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B Corp TOMS Honored in Community Category as ‘Best For The World’

Retail TouchPoints

The B Lab network at B Corp has named TOMS as a Best For The World: Community award winner, with the footwear and lifestyle company ranking among the highest verified scores in the sustainability nonprofit’s B Impact Assessment. These awards highlight the work of global Certified B Corporations with verified B Impact Scores that rank in the top 5% within the categories of community, customers, environment, governance and workers for their B Impact Assessment.

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What Is Price Segmentation and Is It Right for Your Business?

Wiser

Changes in pricing are a given, and often adapt to follow the flow of the market. Most of the time, these changes in price are value-based. But value is not assigned to a product by the seller, it is determined by the consumer’s readiness to buy the product up to a certain price. Products are only worth as much as a shopper is willing to pay for them, and that price can be different for different buyers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Teespring vs Redbubble (July 2022): What You Need to Know

Ecommerce Platforms

If you’re keen to launch your own creative business with the help of print on demand technology, then you’re in the right place. These days, there are plenty of companies out there to help business leaders create and sell the products they love. Print on Demand companies, like RedBubble and Teespring give business leaders the opportunity to create their own products to sell to customers, without having to worry about things like designing and shipping items themselves.

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Ecommerce Chatbots 101: Are They Actually Valuable to Customers? | Salsify

Salsify

Humanity has long been fascinated by the prospect of developing a machine that can accurately mimic its own appearance, behavior, and emotional complexity.

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eCommerce Shopping Cart Checklist - What to Look For in a Checkout Experience

GetElastic

Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy. There are many reasons why your customers don’t complete a purchase; from sticker shock to getting distracted, it’s often something unrelated to the design or usability of the item in question. When it comes to eCommerce shopping carts , there are several things you should look out for that can affect your customer’s experience in meaningful ways, including: 1.

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The Convergence Of APIs And EDA: Roche Sets An Example

Forrester eCommerce

A digital business is one with technology at the core of its business model, meaning that software is the expression of the business. A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. It is widespread knowledge that APIs are key to becoming digital by building a platform […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

With supply chain disruptions still making headlines, small and mid-sized businesses (SMBs) looking to remain competitive may contend with inventory challenges and rising rates of theft and damage in the last mile. In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. A new research report conducted by UPS Capital, Personalized Shipping Experiences: The Next Frontier for eCommerce , shows that personalized shipping

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5 Tips for Creating an Effective Retail Strategy

Wiser

Any retail business without a solid strategy is bound to fail. It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. Several factors need to be considered so you can get shoppers to the shelf and making purchases.

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Best Fulfillment Center in California (Primarily the Los Angeles Area)

Ecommerce Platforms

The West Coast has a myriad of speed and cost advantages when it comes to shipping for ecommerce. Due to those benefits, it makes sense to consider finding an ecommerce fulfillment center in California. To begin, much of California is close to Pacific Ocean ports, notably the ports of Los Angeles , San Francisco, and San Diego. This gives merchants direct access to incoming goods, and costs for drayage decrease.

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How To Improve Customer Retention With Enhanced Shopping Experiences | Salsify

Salsify

Businesses need new customers to grow. Without the influx of new shoppers, company revenue will stagnate, and ongoing success becomes a challenge.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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60% of small retailers could shutter for good in the next few months: report

RetailDive

Inflation, rent hikes and lower consumer spending are among the challenges that some indie stores say are making things worse than during the pandemic.

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The Pros And Cons Of Connected Devices

Forrester eCommerce

In May 2022, Business Insider reported that Russian troops stole nearly $5 million worth of farm equipment from a John Deere dealership in Melitopol, Ukraine. The stolen equipment was located by remote GPS and locked, preventing it from being used. This story opens many questions around IoT security and is a path of research that […].

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Ulta Beauty Expands Retail Presence With Experiential Allure Store Pop-Up

Retail TouchPoints

Going beyond its existing Target partnership , Ulta Beauty is collaborating with Condé Nast beauty media brand Allure on an interactive pop-up space at the Allure Store in New York City, through Sept. 30. Store visitors will have access to the store’s AR virtual try-on tech, QR codes connecting them to product content and smart mirrors as they shop a carefully chosen selection of items from Ulta’s roster of brands.

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Three Ways to Engage Users Outside Your Mobile App

Digital Doughnut

Picture the scene. Your business spends tens — or even hundreds — of thousands of pounds developing a branded mobile app. Your customers open it, find it useful, and even enjoy using it. You have their attention, their interest, and an opportunity to capture their data. Great job. But what happens next?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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9+ Best Print on Demand Companies in Europe

Ecommerce Platforms

The best print on demand companies in Europe are gaining a lot of attention in today’s competitive ecommerce landscape. Globally, the market for print on demand solutions is expected to reach a value of $39.40 billion by 2030 , and countless entrepreneurs are getting involved. For would-be European business owners, a “POD” solution makes it simpler to create a range of custom products for consumers, without spending a fortune.

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Collaborating Effectively: 5 Best Practices for Brands and Retailers | Salsify

Salsify

By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and boost sales.

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Amazon introduces a new wallet for sellers

RetailDive

The e-commerce juggernaut said it’s offering a new digital wallet service to its sellers and planning to roll it out more broadly over the “next few months.

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Announcing the Forrester Enterprise Architecture Awards Semi-Finalists For North America.

Forrester eCommerce

Drum roll, please! After a few intense weeks of processing and judging submissions, we are now at an exciting moment! Announcing the seven semi-finalists among those companies nominated for the prestigious Forrester Enterprise Architecture Award 2022 for North America! Without further ado, the semi-finalists are (in alphabetical order): Arch Insurance Group Inc.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.