May, 2022

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How to improve customer experience and build profitable relationships with your customers.

Omniconvert

Discover the real impact Customer Experience has on your business and discover how to improve your customer relationships. The post How to improve customer experience and build profitable relationships with your customers. appeared first on Omniconvert Ecommerce Growth Blog.

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4 Steps for Starting a DTC Business | Salsify

Salsify

Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.

Consumer 148
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MSFT: Launches MDR And Hops On The Everything-As-A-Service Bandwagon

Forrester eCommerce

Everything-eventually-becomes-a-service which Microsoft demonstrates by launching its own version of managed detection & response. We discuss what CISOs need to know, how it will impact the market, and what to look for next.

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Patagonia’s Newest Mission: Replacing Single-Use Packaging with Technology

Retail TouchPoints

Perhaps no brand has more sustainability street cred than Patagonia. That reputation is well-earned — from the company’s self-imposed “Earth Tax” and the Sustainable Apparel Coalition (which it founded alongside Walmart ) all the way down to the plastic swift tacks used to attach its hang tags, Patagonia is known for practicing what it preaches. And yet the company keeps pushing to find ways to do more, and one of the many executives participating in these efforts is Jennifer Patrick, Director o

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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AdScale Review: Everything You Need to Know

Ecommerce Platforms

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? Keep reading if you're nodding your head in response to these questions. There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs?

eCommerce 211
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Regrets? I’ve Had A Few.

Steve Dennis

Are you trying to live a life with no regrets? Well good luck with that. Not only is it non-sensical, it can be harmful. Trying to live a life without regrets, is to play it way too safe. It’s to miss out on so many possibilities–the potential to love deeply, expand profoundly, and grow in totally unexpected ways. When we lean into the possibilities of regret we must be vulnerable, we must accept that things might not turn out the way we hoped, we might not get the answer we so despe

Books 179

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Danone’s Product Launch Plan For Syndicating More Than 1,000 Products in 90 Days

Salsify

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.". — Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone. When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place with Salsify. But we weren't leveraging the platform and hadn't used it to syndicate product content.

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What’s Next For The Booming Retail Media Market

Forrester eCommerce

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370
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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other technologies, 5G is less a specific solution and more of an enabler. What matters most is what you do with it. So what can retailers do with 5G? There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G is really three things — speed , latency and massive connectivi

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Shopify Discount Codes 2022: How to Save Big on Shopify

Ecommerce Platforms

Shopify discount codes don't come around that often, but there are plenty of ways to save on the top ecommerce platform! To begin, we have a wonderful, time-sensitive Shopify discount code that's exclusive to our readers and only available until June 30, 2022. Shopify always offers a free 14-day free trial to new subscribers, but this Shopify discount extends that time by an extra month, and only for $1.

Shopify 197
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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4? Ways Your? eCommerce? Checkout ?Is? Hurting Your? Business

GetElastic

Does your checkout need a checkup? For nearly all eCommerce businesses, the answer is an emphatic yes, according to Elastic Path partner, Stripe. In a recent study that surveyed leading B2B and B2B eCommerce sites and customers, Stripe discovered that 96% of sites in North America, as well as 95% in Asia-Pacific and 94% in Europe, had at least five basic errors in their checkouts.

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Customer churn analysis: Understanding why customers leave

Omniconvert

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see churn rates drop. The post Customer churn analysis: Understanding why customers leave appeared first on Omniconvert Ecommerce Growth Blog.

Customer 147
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5 Most Important 2022 Holiday Season Ecommerce Dates | Salsify

Salsify

While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year planning.

eCommerce 147
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Meet The Analyst Covering Data Storytelling, Data Literacy And Data Leadership: Kim Herrington

Forrester eCommerce

Tell us about yourself: I help people seek, solicit, and speak data & information in safe to share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. In case you’re still fuzzy on the details, the metaverse is a 3D, virtual-reality space where users can interact with one another and an infinite number of fictional or real-life computer-generate

Marketing 337
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The Best Subscription Billing Software in 2022

Ecommerce Platforms

The best subscription billing software can make life running your own business a lot easier. With the right technology, it’s easy to collect cash on monthly subscriptions, without having to chase after your target audience with endless manual invoices and reminders. Subscriptions are one of the most effective tools for ensuring ongoing income in the software landscape.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

This week, ESHO., the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the UK luxury retailer FLANNELS. Coinciding with FLANNELS launching a brand new space in Liverpool in June, ESHO products will be available to purchase in person for the first time, alongside the new one of a kind clinic.

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8 Digital Marketing Trends to Watch in 2023

Digital Doughnut

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able to reach these expectations, you need new strategies in place.

Marketing 137
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Amazon Prime Day 2022: How To Get Your Product Content Ready | Salsify

Salsify

Few companies have their own distinguished, widely celebrated shopping holiday. Even fewer have one that’s as massively successful as Amazon Prime Day. (Then again, Amazon isn’t any old retailer.).

Retail 147
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Knowledge Worker Autonomy And It’s Impact On The Employee Experience

Forrester eCommerce

As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy. Done poorly, it can be difficult to know what to do, how to do it, and […].

Other 370
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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail TouchPoints

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes. Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. We use data to gain consumer insights, test market reception and decide when and where we’re going to advertise.

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Amazon faces worker demands — from shareholders

RetailDive

The Securities and Exchange Commission's new focus on "social policy significance" means some activist proposals will get a vote at the e-commerce giant's annual meeting this month.

eCommerce 127
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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The challenges and opportunities facing retailers in the metaverse

365 Retail

In twelve short months, the word ‘metaverse’ has evolved from the plot point of a niche sci-fi novel to the world’s largest tech obsession. Enormous investments from industry leaders like Meta (formerly Facebook) and Microsoft have only added to the anticipation, and experts now agree it has the potential to revolutionise digital experiences. . As Mark Zuckerberg aims to launch key features of the metaverse in as little as five years , businesses worldwide must prepare now to harness the impact

eCommerce 123
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How Regulated Industries are Getting Results from Digital Marketing

Digital Doughnut

Consumers are changing—they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.

Marketing 128
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3 of the Best Brand Collaborations in the Beauty Industry | Salsify

Salsify

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties reach new potential customers, increase social media engagement, promote a cause, boost sales, or achieve their own unique business goals.

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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […].

B2C 369
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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How Ecommerce Tech Can Reduce the Environmental Damage it Caused in the First Place

Retail TouchPoints

It’s no surprise that ecommerce has practically taken over the global economy. Annual online sales worldwide are expected to climb to a staggering $6.5 trillion by 2023. But alongside that dizzying sales growth, we’ve also witnessed a growing consciousness about how damaging all of those online sales are to the environment, and throughout the product lifecycle, from manufacturing to delivery to eventual disposal.

eCommerce 329
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A day of reckoning arrives for ultrafast delivery services

RetailDive

The industry has failed to sustain the momentum it appeared to have on its side just a few months prior, writes Bob Hoyler, senior consultant at Euromonitor International.

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Sustainability and customer experience will sit at heart of new H&M Glasgow

365 Retail

Braehead owned by property company SGS and asset managed by Global Mutual Properties, has announced that H&M has opened the doors to its new new Braehead store in Glasgow. H&M has re-located from its former unit to a new ground floor space, spanning 17,000 sq ft, on a 10-year lease. Visitors to the store will enjoy a new, bespoke interior, with an emphasis on creating a warmer and more relaxed environment.

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How AI Voice Bots Can Revolutionize Your Customer Service

Digital Doughnut

AI Voice Bots are revolutionizing customer engagement by providing exceptional customer support for better ROI of your business. Learn how AI plays a role in customer services.

Customer 119
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.