Sat.Aug 24, 2019 - Fri.Aug 30, 2019

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The CMO/CIO Paradox

Forrester eCommerce

Over the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration. Of course, it seems so evident that the relationship between CMO and CIO should thrive in a world imposed with such demand for innovation. Every business needs technology. Every product needs a brand.

Article 368
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Ebay Dropshipping From Amazon – Pros/Cons And How It Works

My Wife Quit Her Job

This article will explain the details of how Ebay dropshipping works and the pros and cons of this ecommerce business model. But if you peel back the onion, you’ll quickly realize that dropshipping on Ebay might make you a few bucks here and there but it is definitely not a good, sustainable long term business model.

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Facebook Ads Case Study for a Furniture eCommerce Site: ROAS From 0 to 29.5 in 3 Months

Inflow Insights

The ROAS we’ve been seeing using this framework for paid social ads (as outlined in the article linked to above and below for this article) supports this claim. Below we’ll begin by covering the tactical mistakes we uncovered during our audit: Not transitioning from high-funnel to low-funnel campaign objectives .

eCommerce 133
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Should You Have a Personal Assistant? 

eCommerceFuel

We also cover some of his other businesses and a few of his excellent articles. Marshall is an incredibly interesting entrepreneur, and we discuss the difficulties of finding the right personal assistant for your business, as well as what drove him to want to work remotely. What drove him to want to work remotely.

Article 30
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Opening a Retail Store in the Digital Age

retailnext

As such, this article examines the difficulties businessmen and women face when looking to emerge into the brick-and-mortar retail market and how they can combat this to succeed in this flourishing digital age.

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The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

Optimizely

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes.

Marketing 186
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The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Optimizely

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Channel 150