Sat.Nov 07, 2020 - Fri.Nov 13, 2020

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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

According to this study from the Nielsen Group, all across articles, e-commerce sites, and search engine results, people almost always browse in an F-shaped pattern that heavily favors the left side of the screen. You don’t have as much time to broadcast your message as you would in an online article.

Marketing 357
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How to Create an Editorial Style Guide

Kissmetrics

This article will walk you through the basics of an editorial style guide. The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand.

Document 334
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Retailers do a balancing act as Black Friday approaches

RetailWire

In the end, the author or this article predicts, retail will see about one percent year-over-year growth due to economic factors and public health restrictions. Retailers are looking to navigate a safe space to drive sales while keeping customers and associates out of harm’s way due to the novel coronavirus pandemic.

Retail 52
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Quick Guide on Seller Ratings in Google Ads

Store Growers

In this article, we’ll take a closer look at what they are and how to set them up for your store! If your seller ratings are not showing, be sure to use one of the methods I listed in this article to identify and solve the problem! What Are Google Seller Ratings? Bonus: Want to get better results from Google Ads? Get it here!

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How to Get Verified on Social Media

Kissmetrics

But not every brand or company is verified, including Walmart’s official YouTube page when I first wrote this article. Since it has no checkmark, we can guess it’s probably not the real deal. Today, they’ve jumped on the verification bandwagon.).

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The Top 3 Facebook Advertising Alternatives

Powerinbox

We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article. In this article, we will take a look at what that means. Many publications, for example, host display ads on article pages — at the top, bottom, side, and even in the middle of their content.

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What is SKU Rationalization and How Can You Get It Right?

Wiser

In this article, we’ll look at what SKUs are, what “SKU rationalization” means, and some things you can do to get the most out of your SKU rationalization processes. Keeping track of product performance, profitability, sales volume, and other key metrics become vastly more difficult. What are SKUs? SKU stands for Stock Keeping Unit.