Sat.Dec 07, 2019 - Fri.Dec 13, 2019

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Which DTC experience are you building: a cash machine or a campfire?

Talkoot

Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing checks, stuffing envelopes and licking stamps could. In the days before the internet, every week was filled with hours of mindless to-dos like scribbling down directions, copying documents and developing photos—tasks that are all now (blissfully) in our collective rearview mirror.

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How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

RTP blog

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout. It’s also the suppliers — big and small — that rely on these retailers as a valuable sales channel.

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4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.

eCommerce 370
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20 Mobile Trends for 2020

Forrester eCommerce

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Why? Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].

Mobile 384
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Kissmetrics

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 339
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CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020

BigCommerce

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways.

Consumer 279

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The One-Sentence Business Case For Customer Experience

Forrester eCommerce

Recently I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already you should jump on it today. As I write this post in December of 2019, corporate […].

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How Retailers Can Use Snapchat To Boost Sales

RTP blog

By Hannah Hambleton, Beambox Snapchat is a powerful tool for any retailer. In this article, we’ll discuss why, highlighting some great ways to use Snapchat in your retail marketing. The result? Better brand awareness, customer loyalty and ultimately, sales. Why Should Retailers Look To Use Snapchat In Their Marketing? The Smartphone app Snapchat. allows users to share videos and photos (‘Snaps’) that are automatically erased after a few seconds.

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How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs. Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:). While I love ecommerce and selling online, I prefer to diversify my businesses which is why I run an ecommerce store in addition to a top business podcast, a blog, and an annual eco

eCommerce 213
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BigCommerce Stencil: 5 Reasons to Make the Switch from Blueprint

Groove

If you’re on BigCommerce, chances are you’ve heard about Stencil, BigCommerce’s new approach to theme and front-end development. Here at Groove, we’ve had the opportunity to work with Stencil on a few websites, and our development team can’t say enough about it. Here are 5 reasons you and your developers will appreciate making the switch. Reasons to Switch to BigCommerce Stencil. 1) Handlebar Language Equals Greater Flexibility.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Holiday Highlights From Cyber Week: What’s Happened Since 2014

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. For several years, market research firm Bizrate Insights has surveyed US shoppers during Cyber Week. We looked back at the Bizrate data from five years ago and found several interesting changes in consumer behavior: The percentage of shoppers belonging to a shipping club appears to […].

Shipping 221
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Customer-Centricity is Here to Stay

Optimizely

eCommerce Brands are in a Battle for the Customer Profile. Whether they know it or not. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience. Channel-centric solutions that aren’t built on, or paired with, a CDP create a ceiling for your ability to dynamically segment, personalize, and create a lasting impression on every buyer.

Customer 195
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A Detailed Cart2Cart Review: One the Best Shopping Cart Migration Tools

Ecommerce Platforms

If you’re reading this Cart2Cart review, then I guess you’re probably not a newbie in the field of online selling. Hence, you must have noticed the speed at which ecommerce tech has been changing of late. Going by the numerous reviews we’ve done so far, it’s pretty evident that ecommerce is constantly growing , and at an exponential rate. The year 2019 alone has seen a wide range of feature improvements and updates being implemented by various selling platforms, as they try to outdo each other i

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How eCommerce Writing and Content Marketing is Evolving

Groove

I had the opportunity to sit down with the man - no, the legend - behind WriterAccess: Byron White. From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. He communicated with me valuable insights, like eCommerce writing, and content's increasingly important role on the future of the marketing industry.

eCommerce 358
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Do You Recruit Bad Employees As A Matter Of Policy?

Forrester eCommerce

For better or for worse, my family is a customer of a large bank near my home. Once in a while I step in to the branch to update documents for my mother (she still likes to see her account balance in print), or some other such need. Here’s the kicker though: Every time I […].

Document 217
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Awakening Better Sleep Through Digital Experiences: How a Global Leader In Sleep Health Is Empowering Customers To Improve Their Sleep Online

BigCommerce

Sleep science has come a long way in the past few decades.

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Stripe vs PayPal: Which Payment Gateway is Right for You?

Ecommerce Platforms

You’ve got the most amazing selection of products, competitive prices, and some pretty successful marketing on your online store. However, you won’t be able to pluck success from the ecommerce world until you’ve got one more thing right: your payment gateway. The payment gateway on your ecommerce site is how you accept and process payments from your customers when they visit you online.

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4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.

eCommerce 352
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Avoid Becoming Dumb Money

Forrester eCommerce

The Dos And Don’ts Of Accelerating Innovation With Corporate Venture Capital One former VC partner I spoke with for my research on corporate venture capital (CVC) — “Accelerate Open Innovation Via Corporate Venture Capital” — said he believed there was a direct correlation between the number of CVCs formed in a year and a looming […].

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Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Shopify Plus and Magento 2 Commerce are two of the most popular eCommerce platforms for mid-market and enterprise-level online retailers. This post outlines their differences to make it easy to see what each platform offers for large and fast-growing stores. While there are other great comparisons of Shopify Plus and Magento Commerce written, many of the ones we found were written by partners or affiliates of the platforms, and may be biased. . ( Full disclosure: At Inflow, we are a Shopify Part

Magento 148
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Hard Bounce vs. Soft Bounce: Email Delivery Troublemakers

Omnisend

Hard bounce, soft bounced emails, spam – these all are keywords for poorly performed email campaigns. These troublemakers can spoil not only your email campaign results but the sender’s reputation as well. Keep reading and learn how to distinguish hard bounce vs. soft bounce, correct potential issues and prevent your emails from getting bounced. What Read more The post Hard Bounce vs.

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5 Keys to Great eCommerce Planning

Groove

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again? Did we define what ‘success’ for this campaign would be at the beginning?” The easiest way to prevent confusion is by following the most crucial step: Account Planning.

eCommerce 345
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight. As a culture, we are questioning long-held expectations attached to being a man or a woman, envisioning a spectrum between that binary, and even outright rejecting the cultural construct of gender. The force is strongest among younger consumers, and the […].

Marketing 195
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5 Tool Brands Shaping the Future of Ecommerce | Salsify (Clone)

Salsify

If someone wanted to purchase a power tool 20 years ago, they’d drive to their local hardware store or big-box retailer. Then, they’d carefully review their options, chat through specs and warranty details with a sales associate, inspect product features, and compare prices before making a selection.

eCommerce 120
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Fulfillment.com Review and Pricing: Everything You Need to Know

Ecommerce Platforms

Going by the range of Fulfillment.com reviews we’ve sampled from the web, efficient ecommerce order fulfillment sure is one heck of a challenge for all businesses, big and small. Well, it turns out I’ve been there too. More specifically, I ran a small online store that dealt in relics, with the bulk of its customers coming from the UK as well as the US.

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Social Media Branding Tips from the Experts

Groove

Social Media has become one of the most influential marketing tools used today. Companies market their brands by posting videos, photos and other creative content to drive a consumer market. Some believe social media branding is as easy as posting photos every once in a while. However, taking the time to develop a social media strategy will help your brand establish longevity and customer loyalty.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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7 Uncommon Ecommerce Growth Hacking Tactics to Get More Customers

Bootstrapping Ecommerce

If you build connections with your customers & meet them where they are, good things happen. The growth hacks in this article will help you do that. The post 7 Uncommon Ecommerce Growth Hacking Tactics to Get More Customers appeared first on Bootstrapping Ecommerce.

eCommerce 113
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Ecommerce 2020: Enabling new business models with IoT

GetElastic

IDC predicts that revenue from the Internet of Things (IoT) is expected to surpass $1 trillion USD by 2022 with the majority of the revenue coming from industrial IoT including smart buildings, smart utilities, smart cities, smart manufacturing, smart retail and smart health. This creates an opportunity for manufacturers to introduce new revenue streams by bringing to market IoT-enabled business models.

Vend 107
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An In-Depth ShippingEasy Review: Everything You Need to Know

Ecommerce Platforms

Have you come across ShippingEasy before? If not, never fear because you're in the right place. This ShippingEasy review is going to break down everything you need to know about this platform. So, hopefully, by the end of this blog post, you'll have a better idea of whether this solution meets the needs of your business. Does that sound good to you?

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Landing Page Design Best Practices

Groove

If you’re looking to accomplish specific business objectives - like offering downloadable content (ebooks, webinars, etc.), free trials, demos or discounts for products - landing pages are the place to do so. Landing pages have clear objectives that offer something of value to consumers and improve conversion rates. These pages are separate from your business’s website and often restrict navigation, competing links and alternate options in order to eliminate distractions and capture your visitor

Download 341
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.