Sat.Oct 07, 2023 - Fri.Oct 13, 2023

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Understanding eCommerce Business Models: A Guide

Wiser

The landscape of online retailing encompasses everything from drop-shipping and wholesaling to subscription and white-labeling, allowing entrepreneurs to choose the optimal business model to align with their brand’s vision and capabilities. Choosing the right eCommerce business model can significantly impact a brand’s success, and it requires a comprehensive understanding of each model’s nuances.

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Inventory Management 101: Using Data-Driven Insights

Algopix

Inventory management is a critical aspect of running a successful business, whether you’re a small retailer or a large multinational corporation. In today’s fast-paced and competitive business environment, the efficient management of inventory can make or break a company. One of the most powerful tools at your disposal for effective inventory management is data-driven insights.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their ecommerce programs that are going to cost them sales and reduce their margins.

Mobile 250
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Fastr Unveils Groundbreaking Adaptive AI Functionality, Elevating Ecommerce Optimization to New Heights

Fastr

I am thrilled to announce a game-changing transformation in our company that is set to revolutionize the world of ecommerce. Today, we proudly introduce FastrAI, a powerful adaptive AI that will reshape the way brands create and optimize their online shopping experiences.

eCommerce 130
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their tricks and tactics to pull off a successful and profitable holiday season.

eCommerce 244
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Gen Z vs. Gen Alpha: Shopping Habits | Salsify

Salsify

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

More Trending

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Harnessing AI for Enhanced Product Identification

Algopix

In an age where e-commerce and retail industries are booming, the ability to accurately and efficiently identify products is paramount. Whether you’re a customer searching for a specific item or a business looking to streamline inventory management, the importance of product identification cannot be overstated. Fortunately, artificial intelligence (AI) has emerged as a powerful tool in this domain, revolutionizing the way products are identified and classified.

eCommerce 113
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A Guide to Managing Young Employees

Retail TouchPoints

The so-called “Great Resignation” may be over for salaried workers, but for frontline employees there is no end in sight to the labor shortage. The retail sector has experienced one of the most acute impacts of this shortage, with a 57.3% employee turnover rate and comparatively slower wage gains creating a talent drought that poses a potentially existential threat to the industry.

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The Future of Mobile App Development: Emerging Framework Trends

Digital Doughnut

Discover the top 5 mobile app development frameworks for building cutting-edge apps. Explore features and use cases of the emerging framework trends.Discover the top 5 mobile app development frameworks for building cutting-edge apps. Explore features and use cases of the emerging framework trends.

Mobile 52
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Go Beyond The Hype: What B2B CMOs Should Do About GenAI Now

Forrester eCommerce

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement. The problem is that B2B CMOs and their teams lack a process for understanding genAI’s impact, assessing organizational readiness, and prioritizing adoption areas.

B2B 483
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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499: How the World’s Most Successful People Turn Adversity Into Advantage With Ezra Firestone

My Wife Quit Her Job

Today I’m posting an oldie but a goodie with my good friend Ezra Firestone, where we discuss overcoming adversity and how to stay sane running your business. This episode is also a great precursor on why going to live events like the Seller Summit and taking part in masterminds is so important for the growth of your business. Enjoy! What You’ll Learn What happened at Boom that caused Ezra a lot of stress How to stay sane running your business What’s working in ecommerce today B

Books 240
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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

In 2024, it won’t be your dad’s supply chain. Shoppers’ retail preferences will be unlike anything we’ve seen even just a year ago. More fluid. Less predictable. Highly distributed! These four emerging trends elevate the urgency for supply chain execs to move distributed order management (DOM) to the top of their lists. #1: Retailers are testing brands, hiding the parent brand.

Supplies 301
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The 5 Best AI and SEO Tools for eCommerce Website Strategy

Groove

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Enter the realm of artificial intelligence (AI), a disruptive force that is revolutionizing the field of SEO.

SEO 195
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Go-To-Market Strategy: Three Steps To Connecting Buyer Needs To Ideal Offerings

Forrester eCommerce

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Marketing 443
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Resell Shoes: A Complete Guide To Sneaker Reselling

My Wife Quit Her Job

If you’re a sneakerhead looking to turn your love for kicks into a profitable venture, starting a sneaker reselling business is a fantastic idea. The process of sneaker reselling is pretty simple. You scout for both new and used sneakers with a substantial resale value, secure them at competitive prices, and then sell them at a healthy profit. The best part is that you don’t need to create anything from scratch or invest time in production.

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Dollar General Brings Back Former CEO to ‘Restore Stability’

Retail TouchPoints

Dollar General has asked former CEO Todd Vasos to step back into the leadership role. Vasos is replacing Jeff Owen, a 30-year+ Dollar General veteran who was named CEO when Vasos initially retired from the job in July 2022. Vasos remained on the retailer’s board of directors after stepping down. Todd Vasos “The board has tremendous respect for Jeff and greatly appreciates his many contributions to the company, especially during his long tenure leading our retail operations,” said Michael Calbert

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What Is Retail Media? | Salsify

Salsify

Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have to meet the modern consumer on their digital journey.

Retail 158
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The Whistleblower Diaries: Don’t Blow Off The Disgruntled Employee

Forrester eCommerce

“If You See Something, Say Something®” is the tagline for a national campaign but it’s also become an unofficial motto for values-driven employees dedicated to facilitating an ethical culture of their organizations and who are unafraid to blow the whistle on corporate actions that go against it.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Scalable, Flexible, Composable: Why fabric is the Last E-Commerce Platform You’ll Ever Need

Fabric

Sneak peaks and previews into some of the most electrifying trends in tech is one of the perks of having a finger on the pulse of e-commerce. From the rapid proliferation of mobile shopping to new omnichannel retail models , the buzz surrounding the future of commerce has never been more exciting. But look past these innovations, and the untold story that’s percolating below the surface is the rise of commerce platforms-as-a-service (PaaS) and the acceleration towards the end of replatforming.

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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences.

Marketing 291
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Last minute tips and tricks for BFCM – 2023 + checklist

lateshipment

BFCM is just around the corner. We know that as a brand, you must have worked on your SEO months ago and worked on various deals and marketing strategies to lock in the BFCM crowd. Here are a few last-minute tips and tricks that can help you with your whole BFCM strategy. Last minute tips and tricks for BFCM 1. Retarget buyers with Banners and pop-ups in session Banners and pop-ups would be something that brands already do when a customer enters the website.

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Your Company Just Announced Sales Layoffs. What Should Revenue Enablement Do About It?

Forrester eCommerce

Layoffs happen in B2B organizations too often and too regularly. For revenue enablement managers who want to be seen as leaders, you might as well be prepared for if, and when, the next one impacts your team.

B2B 426
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Boosting Brand Performance Through Field Team Empowerment

Wiser

The empowerment of a field force could be the crucial factor that determines whether a brand edges ahead of the competition or falls behind. The field force is the backbone of a brand; these individuals make direct contact with the market, convey the brand message to the audience, and gather critical feedback from them. Which is why having a well-trained, well-equipped, and highly motivated team is paramount to the success of a brand.

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay. As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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TIER: Beyond The Bay Area — Leverage Geolocal Hiring To Expand Your Tech Talent Pool

Forrester eCommerce

Tech leaders that establish talent pipelines in new cities have exclusive access to high-end, cost-effective talent unavailable to their competitors. This is a necessity in a “doubly disrupted” labor market, where a growing mismatch between demanded and supplied skills will drive an even bigger mismatch between current and future skills and wages.

Supplies 426
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Pros and Cons of Online Employee Discount Codes

ESW

Recruiting and retaining top talent remains a priority for corporations – especially as many employers are pushing return-to-office. Consumer brands and retailers have an extra tool in their human resources toolbox. They can give employees access to their products at reduced costs. Many merchants do this through online employee stores and employee discount codes.

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How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Retail TouchPoints

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and different ways to engage with its audience, and Threads was promoted as an extension of Instagram, its most valuable social platform. “The moment we saw that Instagram — the platform where we have our most robust following — was launching a Twitter competitor we set a notification for launch,” said Mike Huffstetler, Founder an

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Holiday Website Design Ideas to bring in the Festive Joy

lateshipment

The holiday season is just around the corner and we’re starting to see festive cheers everywhere. The streets are going to be decorated with lights and chandeliers. The mall is going to have Christmas trees and the houses would have wreaths in front of them. But have you ever thought of this? A person who’s walking around all these festive cheers would expect those festive cheers to follow them everywhere.

eCommerce 130
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Development Team Success: What Could Possibly Go Wrong?

Forrester eCommerce

In most successful organizations, software developers align their goals with the goals of the business. In the real world, though, that’s not what happens. Instead, where you sit in the organization determines how you believe development teams should succeed.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.