Optimizing Frequency of Remarketing Emails
UpSellIt
NOVEMBER 20, 2018
Are you sending newsletters? Newsletters + New Arrivals. In general, a company should send no more than one newsletter per month. A study by DataChimp, compiled from over 9.5 billion data points, found that 69% of unsubscribe requests are the result of receiving “too many” emails. Abandonment reminders/incentives?
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